Interest in Slovenia’s .si domain jumped after President Donald Trump pushed to replace “Artificial Intelligence” with “Super Intelligence” in federal executive-branch communications. The initials overlap, but the order does not rename AI for private companies or the public—and domain registrations do not prove buyers have adopted the new terminology.
What Trump’s “Super Intelligence” order changes
On September 29, 2026, Trump signed an executive order titled “Inaugurating The Era Of Super Intelligence”. It directs executive departments and agencies, “to the maximum extent permitted by law,” to use “Super Intelligence” and “SI” instead of “Artificial Intelligence” and “AI” in specified official, non-statutory materials, including correspondence, public communications, websites, reports and policy documents.
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The order says the terminology change does not require alteration of previously issued regulations, presidential actions, contracts, grants or historical documents. It also uses the existing statutory definition of artificial intelligence for purposes of implementation; it does not establish a new scientific consensus or redefine the technical field. The White House science and technology adviser is directed to submit proposed legislative language for a federal definition within 60 days.
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Trump had previewed the wording at the United Nations General Assembly on September 23, saying, “The use of the word artificial makes intelligence fake, it makes it sound fake and it is not fake. It’s actually amazing.” The signed order formalized the federal terminology push. On October 4, the Associated Press reported that Trump named Jay Clayton to lead a federal task force called the “Super Intelligence Force.”
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Why Slovenia’s .si domain became part of the story
Slovenia’s country-code top-level domain is .si, which matches the initials of “Super Intelligence.” That coincidence prompted a surge in registrations after Trump’s remarks and the order, including short names, brand-protection registrations and speculative buys. It does not show that most registrants are launching AI businesses or believe “SI” will replace “AI” across the industry.
The reported counts measure different populations and time periods, so they should not be added together or treated as interchangeable:
| Measure | Reported figure | What it covers |
|---|---|---|
| Hostinger registrations | 22,800 domains registered by 8,000 buyers since Trump’s September 23 remarks | Hostinger data reported by Euronews in 2026. |
| Hostinger daily registrations | 5,300 per day on October 1 and 2; 2,246 on Saturday and 2,804 on Sunday, versus a pre-order average of about 520 per day | Hostinger’s reported activity and comparison baseline, as reported by Euronews in 2026. |
| Register.si September total | 46,066 registrations in September 2026, compared with 3,515 in August 2026 | Register.si figures reported by TechRadar in 2026; a registry-linked monthly total, not Hostinger customer activity. |
Hostinger said about 3% of the .si registrations it observed explicitly included AI terms, according to Euronews and TechCrunch. That is a small share of one provider’s observed registrations, not a classification of every .si domain registered during the rush.
Does “everyone” really mean everyone is shopping for .si?
No. The headline’s “everyone” is a playful description of a sudden spike, not a count of all domain buyers. The available reporting documents increased registration activity; it does not establish a verified list of literal search queries or show that all registrants were seeking an AI-related name.
The order applies to federal executive-branch language within its stated limits. It does not require private firms, news organizations or members of the public to stop saying “AI” or rename products and websites. Domain buying is likewise not evidence that those groups have adopted “Super Intelligence.”
Independent reader supportYour contribution helps us test, update, and keep practical guides available for everyone.Should a business register a .si name?
Only if it serves a real brand, launch or defensive-registration need. A matching abbreviation may be memorable, but the domain’s Slovenian country-code association, audience expectations and the business’s own naming strategy matter more than a temporary news spike.
- Check the name’s fit. Consider whether customers will understand the initials and whether a Slovenia-associated domain makes sense for the intended audience.
- Verify actual availability. A surge can make a particular name unavailable even when many other .si names remain open.
- Compare full ownership terms. Check registration and renewal prices, transfer rules and registrar support directly; current registrar-by-registrar availability and terms are not established by the cited reports.
- Register for a defensible reason. Protect a mark or secure a planned launch name rather than buying a string solely because it may attract resale interest.
Hostinger told TechCrunch that .si was around $12 per year and .ai was $90 with a two-year commitment, describing .si as a “more affordable second option.” Those are provider-specific reported figures, not universal or independently verified current prices; check the registrar’s current price and renewal terms before deciding.
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