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Shopify’s working definition of a trending product is an item experiencing above-average growth in sales or search interest over a defined period, rather than steady year-round demand. The lists below preserve the source’s distinct measures and time frames.
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How to read these product trends
The figures come from Shopify merchant activity and Google Trends examples reported by Shopify, not a census of all ecommerce sales. The 2024 list reflects sales volume among US Shopify merchants. The separate growth list compares US Shopify merchant sales in September 2025 with September 2024; each category in that list generated at least $1 million in revenue. Neither list establishes current demand in every country, a product’s margins, or its prospects for an individual seller. Shopify’s article, published April 27, 2026, describes the underlying categories and signals.
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Scan for outdated or missing drivers - takes under a minuteDriver Scan →Clear out junk files and repair common Windows errorsFree Scan →Sales volume, year-over-year sales growth, and search interest answer different questions. High sales volume suggests an established category; rapid growth indicates a recent change from a comparison period; search interest can show that people are looking for a topic, but does not by itself show they are buying. Shopify’s two 20-item lists should therefore be considered separately, not added up as a ranked 40.
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20 categories with the highest sales volume in 2024
These were the 20 most popular product categories by sales volume among US Shopify merchants in 2024, as reported by Shopify. They are broad categories, not a ranking of individual products.
- Shirts
- Skin care
- Makeup
- Vitamins and supplements
- Pants
- Dresses
- Motor vehicle parts
- Activewear
- Coats and jackets
- Sneakers and boots
- Arts and crafting materials
- Shampoo and soap
- Underwear
- Bedding
- Cycling
- Hats and accessories
- Alcoholic beverages
- Kitchen appliances
- Meat
- Perfume and cologne
20 categories with the fastest sales growth
The following growth rates are Shopify-reported sales growth among US Shopify merchants in September 2025 compared with September 2024. Shopify says each category had at least $1 million in revenue. The percentages describe growth over that comparison period; they are not market shares, forecasts, or measures of profit.
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| Category | Sales growth |
|---|---|
| Creatine | 1,862% — Shopify, September 2025 vs. September 2024 |
| Satchel bags | 1,771% — Shopify, September 2025 vs. September 2024 |
| Electric motorcycles and scooters | 1,730% — Shopify, September 2025 vs. September 2024 |
| Collagen | 1,569% — Shopify, September 2025 vs. September 2024 |
| Mattress pads | 1,035% — Shopify, September 2025 vs. September 2024 |
| Single vitamins | 890% — Shopify, September 2025 vs. September 2024 |
| Puffer jackets | 849% — Shopify, September 2025 vs. September 2024 |
| Instant coffee | 842% — Shopify, September 2025 vs. September 2024 |
| Athletic shoes | 818% — Shopify, September 2025 vs. September 2024 |
| Ankle socks | 779% — Shopify, September 2025 vs. September 2024 |
| Powdered beverage mixes | 682% — Shopify, September 2025 vs. September 2024 |
| Footie socks | 663% — Shopify, September 2025 vs. September 2024 |
| Lip balms | 658% — Shopify, September 2025 vs. September 2024 |
| BMX bikes | 609% — Shopify, September 2025 vs. September 2024 |
| Sport jackets | 604% — Shopify, September 2025 vs. September 2024 |
| Cargo shorts | 602% — Shopify, September 2025 vs. September 2024 |
| In-line water filters | 601% — Shopify, September 2025 vs. September 2024 |
| Motor vehicle electronics | 576% — Shopify, September 2025 vs. September 2024 |
| Bakery assortments | 574% — Shopify, September 2025 vs. September 2024 |
| Artificial flowering plants | 573% — Shopify, September 2025 vs. September 2024 |
Other product and search signals Shopify highlights
Coloring books
Shopify says coloring books had the largest sales increase of all product categories in its article’s latest update and notes that search interest rose again after falling from an early-2020 peak. This makes coloring books a concrete category to investigate, but the figures cited do not establish Amazon demand, a particular listing’s performance, or likely profitability.
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Other reported examples
- Dashboard accessories: Shopify-reported merchant sales growth of 140%; searches for dash cams exceed 100,000 per month, with no geography specified for that search figure.
- Pet supplements: Shopify-reported sales growth of 89%.
- Facial peels: Shopify-reported sales growth of 51%.
- Overshirts: Shopify-reported sales growth of 166%.
- “Beef tallow for skin”: Google searches increased 2,600% between 2023 and 2025, as reported by Shopify.
- “Barrel fit jeans”: Google searches rose 500% in the past year, as reported by Shopify.
These figures are not interchangeable: the first four are sales-growth examples, while the last two measure search growth. A rise in searches is not evidence of an equivalent rise in purchases.
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How to assess whether a trend suits your store
- Identify the signal. Decide whether you need evidence of established sales volume, recent sales growth, or rising search interest. Do not treat one as a substitute for another.
- Check the dates and geography. Shopify’s sales lists describe US merchants and specific historical periods. Use Google Trends to inspect the search term’s interest over time and in the markets you intend to serve; a spike may be brief or seasonal.
- Look for repeatability. Shopify identifies home décor, skin care, and gardening as categories with regular demand across seasons, while puffer jackets, dance apparel, and holiday-specific products can rise and fall seasonally. Historical patterns help distinguish a recurring seasonal peak from a lasting shift.
- Validate the specific product. A broad category trend does not prove that a particular design, size, formulation, or price point will sell. Check relevant marketplace bestseller pages and the specific search terms buyers use before committing inventory.
- Check the business case independently. The sales and search signals above do not provide sourcing costs, margins, inventory risk, or individual seller success rates. Work those out for the exact item and your sales channel before investing.
Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon at the time of purchase will apply.
