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Repair common Windows errors and clear accumulated junk for a smoother, more stable PC - no reinstall needed.Free scan · no reinstallTim Cook sold 191,753 Apple shares on October 2, 2026, in four transactions reported in an SEC filing. Contemporary reports valued the sales at approximately $63.8 million to nearly $63.9 million; the filing gives the share counts and weighted average prices, not a rounded total sale value. It also says the sales were made under a Rule 10b5-1 trading plan Cook adopted on May 28, 2026.
How many Apple shares did Tim Cook sell?
Cook sold 191,753 shares of Apple common stock on October 2, 2026. His Form 4 reports four sale transactions, each with a weighted average price:
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| Shares sold | Weighted average price |
|---|---|
| 50,000 | $331.44 |
| 50,000 | $332.16 |
| 50,000 | $333.26 |
| 41,753 | $333.94 |
The SEC filing reports the individual share amounts and weighted average prices. The headline estimates of nearly $63.9 million from 9to5Mac and $63.8 million from Investing.com are contemporary reports’ rounded valuations, not a total stated by the SEC.
Were the sales made under a trading plan?
Yes. The Form 4 says the October 2 sales were made under a Rule 10b5-1 trading plan Cook adopted on May 28, 2026. The filing was signed by Sam Whittington, attorney-in-fact for Cook, and filed with the SEC on October 5, 2026. The plan disclosure establishes that the sales were made pursuant to that previously adopted plan; it does not explain Cook’s personal reason for selling.
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How do the sales differ from the RSU settlement and tax withholding?
The October 2 sales were only one part of the transactions reported. On October 1, 374,541 restricted stock units (RSUs) settled into Apple shares. Apple withheld 199,038 shares at a reported $330.32 per share to meet tax-withholding requirements tied to that vesting. The filing describes these as shares withheld by Apple, not shares Cook sold on the market.
The award originated on October 1, 2023, with a target of 219,030 RSUs. Its vesting depended on Apple’s total shareholder return relative to companies in the S&P 500 over Apple fiscal years 2024 through 2026. The Form 4 reports a 90.67% Apple total shareholder return, ranking 115th among 480 companies, or in the 76.20th percentile. Under the award’s vesting schedule, 374,541 performance RSUs vested.
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What other transactions and shares did the filing report?
Cook reported a gift of 26,325 shares on October 2, at a reported price of zero; the filing does not identify the recipient. After the listed transactions, he beneficially owned 3,237,843 shares through his trust, according to the Form 4. That is a beneficial-ownership figure, not a statement of cash holdings.
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The SEC filing is a statement of changes in beneficial ownership under Section 16(a) of the Securities Exchange Act. Its rows distinguish sales, RSU settlement, tax withholding, and a gift. Those categories should not be combined and described as shares sold.
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What does the filing say about Cook’s reason for selling?
It does not state his personal motivation. The trading-plan disclosure identifies the basis for the reported transactions, but it is not an explanation of why Cook chose to sell. The filing and contemporary reports do not provide a statement from Cook explaining his decision, and the transaction alone does not establish a view about Apple’s future stock performance.
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