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Freedom251 › Blog › Instagram

Take Control of Your Instagram Feed: Following, Favorites and Recommendation Settings

By Freedom251 Team · · 4 min read

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To see posts only from accounts you follow, switch to Instagram’s Following feed. To put selected accounts first, use Favorites. For unwanted recommendations, use Not interested, temporarily snooze suggested posts, filter topic terms with Hidden Words, adjust Sensitive Content Control, or reset suggested content for a broader fresh start. These controls have different scopes; none guarantees that every part of Instagram’s feed will stay fixed.

Choose a feed for posts from accounts you follow

Following: a chronological catch-up

Instagram’s Following view shows posts from accounts you follow in chronological order, without suggested posts, according to Meta’s August 2022 announcement. It can show posts from the last 30 days, so use it when you want to catch up on followed accounts rather than browse recommendations. The view is an option alongside the personalized home feed, not a permanent replacement for it. Meta’s announcement about Favorites and Following.

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Favorites: prioritize a smaller set

Favorites highlights recent posts from accounts you choose. Those posts also appear higher in the home feed, and the Favorites view is chronological. Meta said in March 2022 that a Favorites list could include up to 50 accounts; people were not notified when added to or removed from a list. Adam Mosseri, then Head of Instagram, wrote: “Both Favorites and Following will show you posts in chronological order.” Meta’s March 2022 announcement.

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Respond to individual recommendations

Use Not interested for a post you do not want

When a suggested post is irrelevant, choose Not interested on that recommendation. Meta says the post is removed from the feed immediately and Instagram will suggest fewer similar posts. This is a signal about that recommendation, not a block on an entire subject or a guarantee that similar content will never appear. Meta’s August 2022 announcement.

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Snooze suggested posts for a temporary break

Meta’s August 2022 announcement describes an option to snooze suggested posts for 30 days. Treat it as a time-limited pause on suggestions, not a permanent setting or a promise that advertisements and every other kind of feed content will disappear. Meta’s announcement.

Filter recurring topic terms with Hidden Words

Hidden Words can be used to reduce recommendations containing words, phrases, emojis, or hashtags you specify. Meta said the feature was expanded to recommendations in January 2023 and applies to terms in captions or hashtags. Add terms associated with recurring unwanted recommendations; this is a targeted filter, not comprehensive filtering of every post about a subject. Meta’s announcement about Instagram safety features.

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Adjust recommendations that may be sensitive

Sensitive Content Control is for content that may not violate Instagram’s Community Guidelines but could upset some people; Meta gave sexually suggestive or violent posts as examples. Its July 2021 announcement described three choices: Limit (the default), Allow to see more, and Limit Even More to see less. Meta said Allow was unavailable to people under 18 in that announcement. The announcement framed the initial launch around Explore, so do not assume this setting governs every feed surface or prevents all upsetting material. Meta’s Sensitive Content Control announcement.

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Reset suggested content for a broader fresh start

If individual signals and filters are not enough, Meta’s November 2024 announcement gives this reset path:

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  1. Open your profile and tap the three-bar More options menu.
  2. Tap Content preferences.
  3. Choose Reset suggested content, review the prompt, and confirm.

Meta says the reset clears recommended content across Explore, Reels, and Feed. Recommendations then personalize again over time based on the content and accounts you interact with. The reset is therefore a fresh start, not a permanent switch that turns personalization off. Meta also describes an opportunity during the process to review followed accounts and unfollow ones whose content you no longer want. Meta’s reset announcement.

Which control should you use?

What you want Control Scope and duration
Chronological posts from followed accounts Following Followed accounts; chronological view, with posts from the last 30 days available to catch up on, per Meta’s 2022 announcement.
Selected accounts to stand out Favorites Accounts you choose; their posts are prioritized in the home feed and available chronologically in Favorites. Meta’s 2022 announcement set a limit of up to 50 accounts.
One irrelevant suggested post Not interested Removes that post and signals Instagram to suggest fewer similar posts; not a topic-wide block.
A temporary pause on suggestions Snooze suggested posts 30 days, according to Meta’s 2022 announcement; not a general ad or content-removal setting.
Recurring terms in recommendation captions or hashtags Hidden Words Selected words, phrases, emojis, or hashtags; not a guarantee of comprehensive subject filtering.
Some potentially sensitive recommendations Sensitive Content Control Adjusts the amount of such content; Meta’s 2021 announcement initially described the feature in connection with Explore.
A broad recommendation reset Reset suggested content Clears recommendations across Feed, Explore, and Reels, then personalization resumes over time, per Meta’s 2024 announcement.
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When a setting is missing or named differently

Meta’s announcements describe feature behavior when published, rather than a universal current interface map. Labels, menu paths, regional rollout, and account availability may vary. If the reset path differs, look under the app’s current Content preferences. A reset also does not freeze future recommendations: subsequent interactions help shape them again.

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Meta’s cited announcements do not report a measured success rate for these controls, so there is no supported percentage for how much they improve feed quality or satisfaction.

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