The claim that STV Group’s average analyst price target was cut 18.90% to 120.36p cannot be independently verified from the company materials available. No source, measurement date, analyst list or previous average is identified, so the figure should not be treated as confirmed consensus data. STV’s latest reported results provide context for the business, but they do not establish that analysts changed their targets or explain why.
What is known about the 120.36p target claim
The claim lacks the details needed to verify it: an attributable market-data provider or broker source, an as-of date, the analysts covered, the previous target average and the method used to calculate “average.” STV’s investor site links to analyst research, but the available material does not expose the figures or methodology behind this claim.
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That means neither the 120.36p figure nor the 18.90% reduction is established here. It would also be misleading to calculate a previous target from those two numbers and present it as verified: the starting figure and calculation basis have not been confirmed. Nor is there evidence that the alleged change followed STV’s latest results or was caused by them.
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A free scan shows the junk files, broken settings and background clutter dragging Windows down - then fixes them in one click.Free scan · Windows 10 & 11What STV reported in its first half of 2026
STV Group’s interim results, published on 8 September 2026, cover the six months ended 30 June 2026. They show a mixed operating picture: lower group revenue and Studios profitability, alongside higher advertising revenue and lower net debt. These company-reported results may help readers understand the business, but they do not verify an analyst target change.
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| Measure | STV’s reported result |
|---|---|
| Group revenue | £66.1 million, down 27% from £90.0 million in the first half of 2025 |
| Total advertising revenue | £48.1 million, up 5% from £45.6 million; STV attributed the increase to the positive impact of the FIFA World Cup |
| Adjusted operating profit | £5.9 million, compared with £6.7 million in the first half of 2025 |
| Segment results | Audience adjusted operating profit of £11.1 million; Studios adjusted operating loss of £3.2 million |
| Statutory operating result | £20.5 million loss, including a £25.4 million non-cash Studios asset impairment |
| Net debt | £42.9 million at 30 June 2026, compared with £45.3 million at 31 December 2025 |
| Leverage | 2.4x, against a covenant maximum of 3.75x |
The distinction between adjusted and statutory results matters when asking whether STV was profitable. It reported adjusted operating profit for the half-year, but a statutory operating loss after the impairment; those are different measures, not contradictory descriptions of a single result. Figures and explanations in this section come from STV’s interim results announcement.
Studios outlook and management guidance
STV said it remained on track to deliver £8 million of annualised run-rate cost savings by the end of FY26 and expected Studios to break even in FY26. It said a Studios profit in FY27 depended on positive decisions on a small number of material commissions. These are management expectations, not guaranteed outcomes.
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Chief Executive Rufus Radcliffe described first-half performance as “in line with our expectations and previous guidance.” He also said the World Cup boost to advertising revenue and viewing, together with cost management, helped offset reduced Studios profitability, which he linked to the timing of scripted-programme delivery and continued weakness in the commissioning market. These are management’s explanations of the period, not evidence about the reason for any analyst target movement.
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No interim dividend was proposed. The company’s interim announcement is the source for the guidance, dividend position and attributed comments.
How the latest results compare with 2025
For context, STV’s full-year results for the year ended 31 December 2025, published on 17 March 2026, reported £176.9 million revenue, £11.6 million adjusted operating profit, £45.3 million net debt and adjusted basic earnings per share of 13.1p. Total advertising revenue was £89.3 million, down 10%, while STV Player viewing reached 75 million hours, up 9%. The company proposed no final dividend for 2025.
Those are historical full-year figures, not a current run rate. They are reported in STV’s 2025 full-year results.
Independent reader supportYour contribution helps us test, update, and keep practical guides available for everyone.What would be needed to assess an analyst-target change
A useful comparison requires more than a headline average. The source should identify when the data was measured, which analysts were included and whether the figure is a mean or another consensus measure. It should also show the target range and explain the earnings assumptions, debt treatment and valuation method behind the estimates. None of those analyst details is established by the company results cited here.
Until an attributable, dated source supplies those particulars, the 120.36p target and 18.90% cut should be described as an unverified claim—not as confirmed analyst consensus, a current valuation or a forecast of where STV shares will trade.
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