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Squarespace Statistics 2026: Market Share, Revenue and Growth

By Freedom251 Team · · 3 min read

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Squarespace is privately held, so there is no public-company filing series to consult for current annual results. Its official profile says it generates over $1 billion in annual revenue but does not date that figure; a third-party publisher estimates $1.32 billion in 2026 revenue and 5.82 million unique subscriptions. Those estimates are not company-reported actuals, and the commonly repeated 18% market-share figure has an unverified methodology.

Is Squarespace still a public company?

No. Permira completed its acquisition of Squarespace on October 17, 2024, at an announced aggregate transaction value of approximately $7.2 billion. Squarespace said it was no longer listed on the New York Stock Exchange after the transaction. Squarespace’s completion announcement marks the key change in how to read its statistics: current financial figures from third parties should not be mistaken for public-company results.

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At the time, founder and CEO Anthony Casalena described the deal as “a new chapter with Permira” focused on long-term strategy and serving entrepreneurs globally. That statement describes the company’s stated direction, not a forecast of revenue or growth.

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What is Squarespace’s market share in 2026?

There is no definitive company-reported market-share figure established by the sources available here. SiteBuilderReport’s 2026 search-result excerpt places Squarespace at 18% and second among website builders, but the page methodology could not be inspected. It is therefore best treated as a tentative third-party estimate, not an official statistic or a verified ranking.

Market-share figures can measure different things: all websites, active websites, sites where a platform can be detected, or paying subscriptions. An 18% figure is not meaningfully comparable with another provider’s number unless the denominator, detection method and measurement date match. The SiteBuilderReport result does not establish those details.

How much revenue does Squarespace make?

What Squarespace says

Squarespace’s official team profile describes the company as having over $1 billion in annual revenue. The profile does not identify the financial year or label the amount as an audited 2025 result, so it should be read as an undated company profile statement.

What a third-party estimate says

Backlinko’s statistics article, updated May 15, 2026, estimates Squarespace revenue at $1.32 billion for 2026. It also estimates an annual revenue run rate of $1.48 billion, calculated by multiplying quarterly subscription revenue by four. Both figures are estimates based on historical data, not official 2026 results published by Squarespace. Backlinko’s Squarespace statistics should be cited as the source whenever these estimates are used.

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Revenue and annual run rate are different measures: the first is an estimate for a year, while the latter extrapolates a quarterly subscription-revenue figure across four quarters. Neither figure establishes a verified year-over-year growth rate.

How many Squarespace subscribers are there?

Backlinko estimates 5.82 million unique subscriptions for 2026. Its series gives 4.91 million for 2024 and estimates 5.34 million for 2025. The 2025 and 2026 values are modeled estimates, not official company-reported counts. Backlinko explains its subscription figures as encompassing websites and other subscriptions, including scheduling and Unfold.

“Unique subscriptions” should not be rewritten as people, customers or website owners: the measure includes different types of subscriptions, and one person may not correspond to one subscription. The figures show an estimated subscription count, not a verified tally of individual users.

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Is Squarespace growing?

The available evidence supports a cautious answer: Squarespace continues to announce products and partnerships, but it does not establish a verified 2025 revenue growth rate or an official 2026 financial outlook. Its press-release index includes product announcements such as tools for limited releases and drops in July 2026 and Squarespace Balance in March 2026. Its newsroom also lists a 2025 partnership with Perplexity. These announcements demonstrate business activity; by themselves, they do not prove quantified financial growth.

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Because Squarespace became private in 2024, the reader should distinguish company statements, third-party estimates and independently comparable financial results. The company profile and product news offer context, while the revenue, run-rate and subscription figures above are Backlinko estimates. No official, dated 2025 revenue total or year-over-year percentage is established here.

Squarespace figures at a glance

Figure What it represents Source and qualification
Approximately $7.2 billion Announced aggregate transaction value Squarespace/Permira acquisition completion, October 17, 2024
Over $1 billion annually Company profile revenue statement Squarespace profile; financial year not stated
$1.32 billion Estimated 2026 revenue Backlinko estimate, updated May 15, 2026; not reported actual
$1.48 billion Estimated annual revenue run rate Backlinko estimate, calculated from quarterly subscription revenue multiplied by four
5.82 million Estimated unique subscriptions in 2026 Backlinko estimate; includes website and other subscription types
18% Estimated website-builder market share SiteBuilderReport 2026 search-result excerpt; measurement method and denominator not verified

Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon at the time of purchase will apply.

company statisticsmarket shareRevenueSquarespaceWebsite Builders

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