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There are 10 named Shopify alternatives in the cited comparison—not 13. The source lists 11 platforms in total, including Shopify, and does not support a definitive 13-platform ranking. The options it names are Wix, BigCommerce, Adobe Commerce, WooCommerce, PrestaShop, Squarespace, GoDaddy, Volusion, Amazon and Shift4Shop. Which, if any, fits your store depends on what you sell, the features you need and how much of the technical operation you want to manage.
Which Shopify alternatives are actually named?
The source for this comparison is Shopify’s own article, “Best Ecommerce Software 2026: Compare 11 Top Platforms,” by Alexandra Sheehan, updated October 24, 2025. It names the platforms below alongside Shopify. Because the article is written by a Shopify competitor and the available details do not establish a current, independent feature-by-feature comparison, treat this as a shortlist to investigate—not a ranking or endorsement. Read the Shopify comparison.
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| Platform | What this source establishes | What to verify for your store |
|---|---|---|
| Wix | Named as an ecommerce-software option in the comparison. | Whether its current plan and features meet your catalog, sales-channel and integration needs; current regional pricing and payment costs. |
| BigCommerce | Named as an ecommerce-software option in the comparison. | Current plan capabilities, fees, integrations and fit for your catalog and sales model. |
| Adobe Commerce | Named as an ecommerce-software option in the comparison. | Current operating model, implementation and maintenance requirements, feature fit and total cost. |
| WooCommerce | Named as an ecommerce-software option in the comparison. | What hosting, maintenance, security, extensions and support your particular setup will require and cost. |
| PrestaShop | Named as an ecommerce-software option in the comparison. | Current hosting and maintenance needs, available extensions, payment options and total cost. |
| Squarespace | Named as an ecommerce-software option in the comparison. | Whether its current selling features, plans and integrations cover your requirements and market. |
| GoDaddy | Named as an ecommerce-software option in the comparison. | Current store features, plan limits, payment costs and integration availability in your region. |
| Volusion | Named as an ecommerce-software option in the comparison. | Current product availability, plans, features, support and regional terms before considering it. |
| Amazon | Named in the comparison’s broader ecommerce-software list. | Whether you mean selling through a marketplace or operating your own online storefront; these are different operating models. |
| Shift4Shop | Named as an ecommerce-software option in the comparison. | Current plan eligibility, payment requirements, fees, features and availability for your location. |
The source identifies the platforms but does not establish the current, country-specific details listed in the final column. Check each provider’s current terms before committing; do not assume that a name in a comparison means a feature or plan is available in your market.
Start with how much of the store you want to operate
The key operating distinction is between a managed SaaS service and self-hosted software. With SaaS, the provider manages hosting, updates and security in exchange for a recurring fee. With self-hosted software, you gain more control but take responsibility for hosting, maintenance and security. That difference affects both workload and the true cost of running a store, not just how the software looks in a demo. The cited comparison discusses these categories but does not establish a current platform-by-platform classification for every named option.
- Consider managed SaaS if you want the provider to handle hosting and routine platform upkeep. Check which selling capabilities are included in the plan and which require a higher tier or paid add-on.
- Consider self-hosted software if greater control suits your needs and you can reliably arrange hosting, updates, security and technical support. Include those operating tasks in your cost and staffing decisions.
- Clarify the scope of the service when evaluating Amazon or another broad commerce service: selling on a marketplace is not the same as choosing software to run your own storefront.
Compare the needs that change the decision
Before comparing plan names, write down what the store must do. A platform can be a poor fit even if its headline subscription price looks attractive, if a required feature depends on extensions, extra services or technical work.
Products, inventory and sales channels
Estimate your catalog size and identify how you manage stock and where you sell. Verify that the current plan supports the inventory workflow and channels you need, and check whether those capabilities are native or require add-ons. The cited article identifies these as relevant comparison dimensions but does not provide a current, complete feature audit for the ten alternatives.
B2B, payments and integrations
If you sell to businesses, list the specific B2B requirements that matter to your operation rather than assuming a platform’s general ecommerce label covers them. Make the same check for payment methods and integrations: confirm the services you depend on are available in your country, on your intended plan, and at a cost you have included in the budget.
Design, customization and technical help
Decide how much control you need over the store’s appearance and behavior. Then ask who will configure, maintain and troubleshoot customizations. A platform that offers more control may require more developer or administrator time; a managed service may limit some choices or place features behind paid plans. The exact trade-off varies by product and setup, so verify it with current provider documentation or a scoped demo.
Independent reader supportYour contribution helps us test, update, and keep practical guides available for everyone.Compare the whole cost, not a “free” label
Estimate cost over the same period and for the same workload. Include the recurring software fee, payment processing, any platform transaction charges, hosting where applicable, paid themes, extensions and other services needed for your must-have features. A free or open-source software package does not make hosting, payment gateways, themes or extensions free.
- List the plan or software cost and the billing period.
- Add payment-processing and transaction fees for your region and expected payment methods.
- Include hosting and maintenance if you are responsible for them.
- Price the themes, extensions, integrations and support needed to meet your requirements.
- Compare the resulting total for the same sales volume, catalog needs and time period.
Do not use isolated processing-rate examples as a cross-market fee comparison. The source’s examples are selective, not a comprehensive or current audit across countries. Its Shopify plan examples—$5 per month for Starter, $29 for Basic, $79 for Grow and $299 for Advanced—are figures from the article updated October 24, 2025, not verified current quotes. They concern Shopify rather than the alternatives, and may vary with geography, billing period or later plan changes. Check the relevant official pricing page for your location before using any figure in a budget.
Quick Recap
A practical shortlist process
- Write down must-haves. Record your product and catalog needs, inventory workflow, sales channels, B2B requirements, payments, integrations and design requirements.
- Choose your operating model. Decide whether provider-managed hosting and upkeep or more self-managed control is a better fit for the people and technical support available to you.
- Screen the ten named candidates. Use the table as a starting list, then verify current features, availability and plan terms directly with each provider. Do not treat the source’s inclusion as a recommendation.
- Build a like-for-like cost estimate. Include subscription, payment and transaction fees, hosting, themes, extensions, support and any extra services required by your must-haves.
- Test the real workflow. Use a trial, demo or provider consultation where available to check product setup, checkout, order handling and the integrations your store will actually use.
- Recheck before purchase. Plans, features, fees and regional availability change. Confirm the relevant terms for your country and intended billing period before migrating or signing up.
Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon at the time of purchase will apply.
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