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LG’s official U.S. catalog lists the 77-inch OLED evo AI C5 4K Smart TV (model OLED77C5PUA) for $2,199.99, down from a listed reference price of $3,699.99—a $1,500 reduction. The offer is tied to that specific model; LG lists a different 77-inch OLED, the G5, with a different price and discount. Prices and stock can change, so check the exact model and final checkout terms before buying.
Which 77-inch LG OLED has the $1,500 discount?
The offer that matches the headline is for the LG OLED evo AI C5 4K Smart TV, model OLED77C5PUA. LG’s U.S. catalog showed it at $2,199.99, compared with a listed reference price of $3,699.99, when accessed October 7, 2026. That is a $1,500 reduction from the stated reference price. See LG’s OLED TV catalog.
| # | Preview | Product | Price | |
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| 1 |
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LG 77" C5 OLED evo 4K UHD Smart webOS TV (2025) Bundle with CPS Exclusive 26 Month Protection, 2X... | $2,099.99 | Buy on Amazon |
| 2 |
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LG 77-Inch OLED evo C6 4K Smart TV, Dolby Vision & Atmos | $2,299.99 | Buy on Amazon |
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This is a catalog price, not a guarantee of the price at every retailer or at checkout. Confirm that the listing says OLED77C5PUA and review the retailer’s current price, inventory, delivery terms, and any offer conditions before placing an order.
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One free scan finds every outdated or missing driver and matches the right update for your exact hardware.Free scan · exact hardware matchHow does the 77-inch C5 offer compare with other LG OLED deals?
Several LG 77-inch models and deal reports can look similar in a headline. Their series names, model numbers, prices, and promotions are not interchangeable.
Quick Recap
Rank #2
- HYPER RADIANT OLED PICTURE QUALITY: Brightness Booster Pro delivers up to 3.2x brighter pixels* so vivid highlights stand out even in well-lit rooms. More than 8.3 million self-lit pixels produce Perfect Black and Perfect Color with pixel-level contrast control, while the a11 AI Processor applies enhanced AI processing to optimize picture quality. Each OLED pixel illuminates independently, helping deliver depth, detail, and rich color without relying on a traditional backlight.
- Next-Gen Gaming Ready: The C6 is built for next-gen consoles and PC gaming with a 120Hz native refresh rate, VRR for tear-free visuals, and ALLM for responsive gameplay with Auto Low Latency Mode. 4x HDMI ports deliver full-bandwidth connections for your console or PC, and flexibility for additional devices. G-SYNC Compatible and FreeSync Premium help keep motion smooth and fluid whether you're mid-match or watching fast-action sports.
- A11 AI PROCESSOR & Effortless Smart Entertainment: The webOS smart platform puts popular streaming services at your fingertips, powered by the a11 AI Processor for faster navigation and responsive browsing. AI Super Upscaling intelligently enhances HD and FHD content toward 4K clarity so older movies and Blu-ray discs look sharper. Alexa compatibility also provides voice-control options through a compatible Alexa-enabled device.
- DOLBY VISION, DOLBY ATMOS AND FILMMAKER MODE: Bring a more cinematic experience home with Dolby Vision picture quality and Dolby Atmos immersive sound. The built-in 40W 2.2-channel speaker system can pair with a compatible LG soundbar, while WOW Orchestra synchronizes the TV and soundbar speakers for a more unified audio experience. Filmmaker Mode with Ambient Light Technology adjusts the picture based on room lighting, and eARC support helps connect compatible external audio systems.
- DIMENSIONS & ROOM FIT: TV dimensions with stand (WxHxD) are 67.4" x 40.7" x 10.5", and dimensions without stand are 67.4" x 38.7" x 1.9". The 77-inch C6 is designed for larger living rooms and home theater setups; check your available wall or console space and mount compatibility before purchase. Wall-mount hardware is sold separately.
#1 Best Overall
- LG USA AUTHORIZED - Includes 26 Months Extended Protection in ADDITION to the Included FULL Manufacturer Protection
- Experience the World's #1 OLED TV Brand – 12 Years of Award-Winning Innovation. The LG OLED evo C5 delivers stunning visuals with over 8.3 million self-lit pixels for true-to-life contrast, deep blacks, and vibrant color—perfect for movies, sports, and next-gen gaming. Powered by advanced AI deep learning, it intelligently optimizes picture and sound settings based on what you're watching. Plus, with the new LG webOS 25, enjoy faster access to your favorite streaming apps and personalized recommendations—so you spend less time searching and more time watching.
- The advanced LG OLED evo C5-Series has upped its game. Get all the controls at your fingertips thanks to the Game Optimizer and Game Dashboard. Packed with 4 HDMI 2.1 ports and all the extras like NVIDIA G-SYNC, AMD FreeSync Premium and VRR, it has everything you need to up your game. The OLED evo C5-Series is powered by the α9 AI Processor Gen7 made exclusively for LG OLED. The High Dynamic Range (HDR) Expression Enhancer makes gaming and movies more immersive.
- LG OLED comes loaded with Dolby Vision for extraordinary color, contrast and brightness, plus Dolby Atmos for sound you can feel all around you.
- Create personalized home screens with AI. Get easy access to streaming apps & view over 300 free LG Channels. Plus get up to 5 years of software updates with webOS
| Model or offer | Price or promotion | What the source establishes |
|---|---|---|
| LG C5, OLED77C5PUA | $2,199.99; listed reference price $3,699.99; $1,500 reduction | LG’s catalog, accessed October 7, 2026. This is the offer matching the headline. |
| LG G5, OLED77G5WUA | $2,899.99; listed reference price $4,499.99; $1,600 reduction | LG’s catalog, accessed October 7, 2026. A separate model and offer. |
| LG W6, OLED77W6PUA | 10% back through October 18, 2026 | LG’s product page, accessed October 7, 2026. A separate promotion, not the C5’s $1,500 reduction. LG W6 product page. |
| Best Buy 77-inch G5 deal reported in September 2026 | $2,999.99 against $4,499.99; reported $1,500 discount | TechRadar reported this price, but its September report does not establish that the offer remains live on October 7. TechRadar’s September 2026 deal report. |
| Best Buy 77-inch B5 deal reported May 22, 2026 | $1,500 sale price against a $3,000 reference price, plus a $200 e-gift card | Cleveland.com described a historical offer. The TV’s sale price was $1,500; this was not $1,500 off. Cleveland.com’s May 22, 2026 report. |
What to check before buying
- Match the model number: make sure the product listing is for OLED77C5PUA if you are comparing the C5 offer.
- Verify the live price: the $2,199.99 figure and $1,500 reduction were shown in LG’s catalog on October 7, 2026; they may change.
- Check the retailer’s terms: confirm inventory and any delivery, pickup, or promotional conditions on the purchase page.
- Compare like with like: the C5, G5, W6, and B5 are different models. The cited deal information does not establish a technical or picture-quality comparison among them.
Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon at the time of purchase will apply.

