Samsung’s S99H OLED won all three headline awards at the 2026 HDTVTest TV Shootout: Best TV of 2026, Best Home Cinema TV and Best Living Room TV. The wins were a sweep of three categories at one event—not awards won across three consecutive years.
Which TV won all three awards?
Samsung’s flagship S99H OLED took the three headline honors, according to Samsung Newsroom U.K.’s October 7, 2026 announcement. Samsung described it as the first TV to sweep all three headline awards at the annual shootout.
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- Best TV of 2026
- Best Home Cinema TV
- Best Living Room TV
“Three consecutive awards” in this context means three awards at the same shootout. The announcement does not claim that Samsung won the event in three successive years.
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Samsung says the shootout was held in association with independent retailer Crampton & Moore, which provided logistics and equipment. The judging panel included eight industry professionals, reviewers and enthusiasts, and used blind testing across eight picture-quality categories:
#1 Best Overall
- OUR MOST ADVANCED 4K AI PROCESSOR: Powered by 128 neural networks to deliver AI-enhanced picture and optimized sound, resulting in an exceptional 4K experience for streaming, gaming, live sports and more.*
- TRANSFORMS EVERYTHING ON SCREEN TO IMPRESSIVE 4K RESOLUTION*: See impressive details on screen. Our AI processor upscales everything you watch to 4K using 128 AI neural networks and ensures incredibly sharp and smooth picture quality.*
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- Dark-scene performance
- Colour accuracy
- HDR performance
- Motion
- Screen uniformity
- Video processing
- Bright-room performance
- Out-of-the-box accuracy
The categories span both cinematic viewing in a dark room and more challenging bright-room use. HDTVTest founder and shootout host Vincent Teoh said: “The Samsung S99H OLED became the first TV ever to sweep all three headline awards at our annual TV Shootout. Its performance across both cinematic viewing in a dark room, and less-than-pristine broadcast and sports content in a bright room, underlines just how accomplished and versatile the S99H is as an all-round TV.”
The published announcement reports the categories and outcome, but does not provide detailed scores or head-to-head results for each competing model. The award therefore establishes the panel’s overall result, not a numerical performance advantage in every category.
Rank #2
- OLED HDR+ WITH GLARE FREE*: Experience incredible brightness and deep contrast. Advanced AI enhances details, while Glare Free technology eliminates distracting reflections.*
- NQ4 AI GEN3 PROCESSOR: Powered by 128 neural networks to deliver AI-enhanced picture and sound, resulting in an exceptional 4K experience for streaming, gaming, live sports and more.*
- ULTIMATE GAMING PACK*: Conquer the competition with ultra-smooth, tear-free, low-latency gameplay and real-time responsiveness. Unlock the ultimate gaming experience with the powerful combination of Motion Xcelerator 165Hz with NVIDIA G-SYNC or AMD FreeSync Premium Pro.*
- 4K AI UPSCALING PRO: See impressive details on screen. Our AI processor upscales everything you watch to 4K using 128 AI neural networks and ensures incredibly sharp and smooth picture quality.*
- AI MOTION ENHANCER PRO: The AI processor smooths the motion of fast-moving balls and text, reducing blur and flickering, so you don't lose sight of the action.*
Is the S99H the same as the S95H?
According to SamMobile’s October 8, 2026 report, Samsung uses the S99H name in the U.K. and S95H in many other markets. It reports four U.K. sizes, from 55 to 83 inches. Names and configurations can vary by market, so check the exact model designation for your region rather than assuming every S95H or S99H listing has identical specifications.
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1Scan for outdated or missing drivers - takes under a minute2Repair Windows errors before they cause bigger problems3Fix the driver behind crashes, sound loss and screen glitchesSamsung’s 2026 interim report lists S95 QD-OLED models in 55-, 65- and 77-inch sizes, plus an 83-inch S95 entry. It lists a 165Hz variable refresh rate and OLED Glare Free among their features. The report also covers S90 and S85 OLED models; those models should not be treated as identical to the award-winning flagship.
Rank #3
- ADVANCED PROCESSING POWERS AI-ENHANCED** 4K CLARITY: Uses AI with the power of 20 neural networks to enhance picture quality of your content to 4K and optimizes sound for superb performance in everything you watch.
- BOOSTS YOUR FAVORITE CONTENT TO CAPTIVATING 4K RESOLUTION**: Watch your shows and videos in stunning detail. Our AI processor upscales your content to up to 4K using 20 AI neural networks and ensures sharp and smooth picture quality.*
- DYNAMIC BRIGHTNESS AND CONTRASTS: Reveal hidden details with bold brights and inky blacks in each scene. The NQ4 AI Gen2 processor analyzes each scene* to improve brightness for a more dynamic picture.
- EXPERT-VALIDATED COLOR AND SKIN TONES FOR A REALISTIC PICTURE: With color validated by the experts at Pantone, you can be sure colors look realistic and skin tones accurately shown, for a vibrant and true-to-life picture.
- DESIGN THAT EMBODIES SOPHISTICATION: Made to look bold, yet elegant design that evokes gentle waves. Smooth lines and flowing design come together to harmoniously blend into your home.
What price was reported in the U.K.?
SamMobile reported a starting U.K. price of £2,299 for the 55-inch model on October 8, 2026. That is dated secondary reporting, not a verified live price or confirmation of current stock. Availability and pricing may differ by retailer and market.
Independent reader supportYour contribution helps us test, update, and keep practical guides available for everyone.Was there another award?
Yes, but it was a separate honor. Samsung says the S95H received a Best of the Best award at the 2026 Red Dot Design Award, recognizing its FloatLayer design. That design award is distinct from the three HDTVTest shootout categories and should not be counted as part of that sweep: Samsung’s Red Dot announcement.
Rank #4
- OLED HDR+ WITH GLARE FREE*: Experience incredible brightness and deep contrast. Advanced AI enhances details, while Glare Free technology eliminates distracting reflections.*
- NQ4 AI GEN3 PROCESSOR: Powered by 128 neural networks to deliver AI-enhanced picture and sound, resulting in an exceptional 4K experience for streaming, gaming, live sports and more.*
- ULTIMATE GAMING PACK*: Conquer the competition with ultra-smooth, tear-free, low-latency gameplay and real-time responsiveness. Unlock the ultimate gaming experience with the powerful combination of Motion Xcelerator 165Hz with NVIDIA G-SYNC or AMD FreeSync Premium Pro.*
- 4K AI UPSCALING PRO: See impressive details on screen. Our AI processor upscales everything you watch to 4K using 128 AI neural networks and ensures incredibly sharp and smooth picture quality.*
- AI MOTION ENHANCER PRO: The AI processor smooths the motion of fast-moving balls and text, reducing blur and flickering, so you don't lose sight of the action.*
Samsung U.K. and Ireland vice president Dan Harvie said: “Winning all three awards, particularly Best TV of 2026, is a tremendous honour and testament to the technical innovation and expertise of our engineering team. We’re driven to deliver outstanding picture quality that brings films, sport and entertainment to life. These wins celebrate that passion and our commitment to giving customers the very best viewing experience whatever they choose to watch.”
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