Do these 3 things before closing this tab:
1Repair Windows errors before they cause bigger problems2Scan for outdated or missing drivers - takes under a minute3Clear out junk files and repair common Windows errorsSamsung says its The Frame hospitality display, model HL03H, is now available to hotels in the United States in 55-, 65-, and 75-inch sizes. It is designed to show hotel-curated artwork or other visuals when not being used as a TV, while also supporting guest entertainment and hotel services. Samsung’s October 8, 2026 announcement establishes U.S. availability—not that the display has already been installed across luxury hotels.
What Samsung announced for the U.S.
Samsung Electronics America announced the U.S. market availability of The Frame hospitality model on October 8, 2026. The announcement lists 55-, 65-, and 75-inch versions and positions the display for luxury hotels and other premium hospitality settings. It does not name U.S. hotel customers or report completed HL03H installations. Samsung Electronics America’s announcement describes the product and its intended use, rather than documenting hotel adoption.
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The U.S. announcement followed the global launch at HITEC 2026 in San Antonio on June 16. Samsung’s global release listed 43-, 55-, 65-, and 75-inch sizes and said rollout would begin in the second half of 2026, with availability and sizes varying by region. The smaller 43-inch size was not listed in the later U.S. announcement. Samsung’s global launch release provides that broader launch context.
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Artwork and property visuals
The 4K QLED hospitality display has an anti-glare panel and slim-fit wall mount. When guests are not watching television, Collection Hub can show artwork, photography, or brand visuals selected by the property. Samsung says hotels must curate and own artwork displayed through this function; the U.S. announcement does not describe consumer Art Store access for hotel use. Optional magnetic bezels let properties adjust the display’s appearance, although compatible bezel types vary by country and model. Unlike the consumer setup, the hospitality model integrates key connection components into the display and does not require a separate One Connect Box. Samsung’s U.S. announcement and global product release describe these features.
#1 Best Overall
- DESIGNED TO LOOK LIKE A PICTURE FRAME: Looks like real art with a slim design that mounts flush to the wall, customizable bezels* to match your style, and an external hub that connects the TV to power and your devices with a single wire.
- YOUR PERSONAL ART GALLERY ON YOUR TV: When you're not watching TV, the Frame transforms into art**. Access a curated collection from the Art Store*** or upload your own photos****. Finish the look with various mat styles and colors.
- LIFELIKE PICTURE WHEN IT’S ON, MUSEUM-WORTHY WHEN IT’S OFF: Enjoy stunning colors when you're watching TV and admire lifelike artwork when you're not. Discover subtle details and bold colors and appreciate art as if you were in a gallery.
- THE NEXT BIG THING IN TELEVISION: TV, tailored to you with AI-enhanced***** picture & sound plus revolutionary personalized experiences that let you engage more deeply with your content.
- MAKES ART LOOK LIKE REAL ART WITH A PRINT-LIKE FINISH: See your favorite works like you're seeing them hanging in a gallery or museum. The virtually glare-free screen has subtle, matte texture, making art look like a real print.
Guest personalization, translation, and casting
Generative Wallpaper lets guests create AI-generated screen backgrounds. Live Translate can provide translated subtitles for supported content and languages. Samsung lists English, French, German, Italian, Korean, and Spanish, and says supported broadcast content with closed captioning is required.
Guests can also cast compatible content using Google Cast or Apple AirPlay. Samsung says the launch experience lets guests connect by scanning a QR code without a separate login, with connection information deleted at checkout. Actual compatibility and availability depend on the display model, device, software, and region. These capabilities are described in Samsung’s global launch release; feature availability should not be assumed to be identical in every market.
Rank #2
- DESIGNED TO LOOK LIKE A PICTURE FRAME: Looks like real art with a slim design that mounts flush to the wall, customizable bezels* to match your style, and an external hub that connects the TV to power and your devices with a single wire.
- YOUR PERSONAL ART GALLERY ON YOUR TV: When you're not watching TV, the Frame transforms into art**. Access a curated collection from the Art Store*** or upload your own photos****. Finish the look with various mat styles and colors.
- LIFELIKE PICTURE WHEN IT’S ON, MUSEUM-WORTHY WHEN IT’S OFF: Enjoy stunning colors when you're watching TV and admire lifelike artwork when you're not. Discover subtle details and bold colors and appreciate art as if you were in a gallery.
- THE NEXT BIG THING IN TELEVISION: TV, tailored to you with AI-enhanced***** picture & sound plus revolutionary personalized experiences that let you engage more deeply with your content.
- MAKES ART LOOK LIKE REAL ART WITH A PRINT-LIKE FINISH: See your favorite works like you're seeing them hanging in a gallery or museum. The virtually glare-free screen has subtle, matte texture, making art look like a real print.
Hotel services and management
Samsung says its LYNK Cloud platform can support digital concierge functions such as property information, bookings, and room-service orders. It can also provide remote TV status monitoring, content distribution, and business-intelligence views of guest content use. LYNK Cloud is sold separately, and some features vary by region. The U.S. announcement also identifies Tizen Enterprise Platform and Knox security as part of the product’s hospitality positioning. Samsung’s U.S. business page provides its hospitality-TV positioning and sales contact.
Availability is not proof of hotel installations
Samsung has announced that HL03H is available in the U.S. market, but its October announcement gives no installation total and identifies no U.S. properties using the model. The June global launch announcement is likewise a product launch, not a deployment report.
Rank #3
- SPECTACULAR MINI LED-POWERED GLARE-FREE PICTURE: Experience bold contrast in both dark and bright scenes with precise mini LED lighting that reveals hidden details. When you're not watching shows, our best Art TV picture delivers spectacular 4K visuals that reveal masterpieces to rival those in museums and galleries. The matte display both enhances the texture of your favorite artworks and virtually eliminates distracting reflections — so you can fully enjoy your favorite True Crime series, Cubist masterpiece from MoMA, or both
- A PICTURE FRAME AESTHETIC WITH WIRELESS CONNECTION HUB¹: Cutting-edge tech meets contemporary design to elevate your viewing experience. This masterpiece features customizable bezels² to complement your personal aesthetic, transforming your television into a sophisticated work of art that blends into your decor. Say goodbye to tangled wires¹ and hello to endless possibilities for mounting options. Let this TV become the focal point of your home, with TV when it's on and art when it's off
- TURN YOUR TV INTO A MASTERPIECE: Enjoy a personal art gallery at home with Art Mode.³ Transform your TV into one of over 5,000 Art Store⁴ pieces from renowned artists like Salvador Dali and museums such as The Met and MoMA. Adaptive brightness, motion sensors and a matte finish recreate the look of real canvas, while customizable layouts let you refresh your space for any occasion
- EXPERT-VALIDATED COLOR FOR LIFELIKE VIEWING: Immerse yourself in stunningly accurate colors and breathtaking skin tones, expertly validated by the renowned Pantone professionals. As the leading authorities on color fidelity, Pantone guarantees that every hue and tone you see on screen is a true-to-life representation. This enhances your viewing experience, whether you're captivated by your favorite True Crime series or admiring a magnificent masterpiece from MoMA. Indulge in a world of vibrant visuals that elevate every moment
- HANGS LIKE A PICTURE: Mount The Frame flush against the wall, just like a picture, to create the illusion of an actual piece of art. With a minimal gap between the TV and the wall, it blends seamlessly with your art collection and paintings. Plus, it keeps the design uncluttered since there’s just one sleek cable connected to it
A separate Samsung case study published August 6 says voco Times Square – Broadway installed 436 Samsung hospitality TVs. It does not identify those sets as HL03H The Frame models, so the figure cannot be treated as a count of The Frame installations. Samsung Business Insights’ voco case study concerns that separate hotel-TV installation.
Independent reader supportYour contribution helps us test, update, and keep practical guides available for everyone.What hotel buyers should compare
The announced feature set suggests practical evaluation areas, but Samsung’s launch materials do not provide independent performance tests or evidence of hotel or guest preference. A buyer comparing this display with conventional hospitality TVs or other commercial displays can assess:
Rank #4
- GLARE FREE WITH NEO QLED: With mini LEDs for precision lighting, our best Art TV picture delivers spectacular and immersive viewing. Enjoy your favorite shows without distracting reflections, allowing you to immerse yourself in the content—whether the sun is streaming through your windows or that one lamp is on while watching the latest thriller.
- MODERN FRAME DESIGN WITH WIRELESS ONE CONNECT: Elevate any room with this stunning fusion of technology and artistry. Customizable bezels* let you choose your style, while the revolutionary wireless connection hub**, allows for flexibility in mounting options, free from unsightly cords and clutter.
- ART MODE / ART STORE: Enjoy a personal art gallery at home with access to over 5,000 artworks* from iconic museums and artists worldwide, available through the Art Store** and the innovative technology of Art Mode, which features adaptive brightness, a matte finish, and motion sensors that transform your space into a true-to-life gallery experience.
- PANTONE VALIDATED ARTFULCOLOR: Enjoy stunning colors whether you're watching TV or admiring lifelike works of art. Pantone Validated ArtfulColor brings your favorite artwork to life for a realistic, museum-like viewing experience.
- SLIM FIT WALL MOUNT INCLUDED: The Frame looks like art for many reasons. When mounted flush against the wall, the gap between the TV and the wall is minimal, creating the illusion of a genuine piece of art.
- Room design: whether artwork presentation, anti-glare viewing, slim mounting, and optional bezels fit the property’s rooms.
- Content rights: whether the property can curate and own the artwork it plans to show through Collection Hub.
- Guest features: whether the supported casting, translation, and personalization functions match the devices and languages guests actually use.
- Service integration: whether digital concierge functions connect to the property’s information, booking, and room-service workflows.
- Operations and security: whether remote monitoring, content distribution, platform administration, and security meet the hotel’s requirements.
- Total deployment needs: confirm model and feature availability in the intended region, compatibility of optional accessories, and the separate cost and availability of LYNK Cloud.
Samsung executive statements in its announcements describe the intended design and hospitality positioning; they are company perspectives, not independent evidence that hotels or guests prefer the product. For example, Mark Kelly, Samsung Electronics America’s Head of Enterprise Sales – Display Solutions Division, said: “As luxury hospitality evolves, the most memorable in-room stays will feel more personal and connected without compromising their design integrity.”
Quick Recap
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