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1Repair Windows errors before they cause bigger problems2Fix the driver behind crashes, sound loss and screen glitches3Clear out junk files and repair common Windows errorsOnline video is not one channel with one audience: social clips, live streams, webinars, product explainers, and on-demand video serve different purposes. The most useful current signals point to a fragmented platform landscape, stronger attention to social distribution and accessible formats, and growing use of AI in production workflows. Treat the numbers below as specific to the publishers, surveys, platforms, and periods named—not as a single measure of the global video market.
What are the latest video trends for businesses?
Businesses are spreading video across social channels and owned destinations, using a broader mix of formats, and paying more attention to accessibility. Those shifts are visible in Wistia’s 2026 State of Video report and in a separate German survey, but the findings describe different populations and should not be collapsed into a global ranking.
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Social video is a major B2B distribution route
In Wistia’s 2026 survey, 8 in 10 surveyed teams named LinkedIn as their primary channel for sharing B2B video. That is a finding about the teams Wistia surveyed, not proof that LinkedIn is the best channel for every business or audience. Wistia also reports that teams are increasingly treating social engagement as a success metric.
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Teams are investing in several video formats
Wistia identifies educational videos, product videos, social videos, and webinars among the formats companies are emphasizing. Its report analyzed more than 13 million videos and 79 million hours of viewing data on Wistia, alongside survey findings. Wistia says on-demand webinars can continue receiving plays for up to 12 months after the live event; that describes observed potential, not a guarantee that every replay will attract viewers.
Is live streaming still growing?
Tracked live-stream viewing increased in the first quarter of 2026, but growth differed by platform. Streamlabs and Stream Hatchet report 20.90 billion tracked-platform hours watched in Q4 2025 and 21.49 billion in Q1 2026, a 2.83% quarter-over-quarter increase. Their report measures activity across tracked services, not all online video or a forecast of future growth.
Platform trajectories are not interchangeable
In the same Q1 2026 report, Kick’s hours watched were up 65.35% year over year, Twitch rebounded quarter over quarter but remained down 13.68% year over year, and YouTube Gaming hours watched rose 14.63% year over year. These different movements make a single-quarter growth figure a poor reason, by itself, to move a channel.
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Just Chatting led hours watched across platforms and remained prominent on Twitch and Kick in the report. That is evidence that conversational, personality-led streams have a place alongside game-specific content—not that every creator should adopt the format. Choose a platform by the intended audience, the format you can sustain, and the work needed to produce it.
Which platforms should I use to share video?
Start with the viewer and the job the video needs to do, rather than trying to be everywhere. Platform activity, business distribution surveys, and consumer media-time studies measure different things. For example, Deloitte’s 2025 Digital Media Trends report describes US consumers spending about six hours a day on media and entertainment across categories including subscription video, social platforms, user-generated content, gaming, music, and podcasts. That US finding illustrates competition for attention; it is not a worldwide usage estimate or a platform ranking.
Use these decision points
- Audience and geography: Identify where the intended viewers already spend time. The German provider findings and Wistia’s B2B survey show why a channel preference in one market or business context should not be generalized to another.
- Format fit: Consider whether the message works best as a short social clip, a product demonstration, a deeper educational video, a webinar, or a live conversation.
- Business outcome: Decide whether the priority is discovery, engagement, conversion assistance, leads, or durable on-demand viewing. Those are different goals and call for different measures.
- Measurement: Use platform-native views and engagement for platform distribution, and website analytics, CRM, or email data when evaluating owned-site and follow-up activity. Do not assume that a view alone establishes a business result.
- Production and reuse: Account for the capture setup, replay availability, clip extraction, captions, and localization required to publish and repurpose the video.
Should my business make short videos, webinars, or product videos?
Use the format that answers the viewer’s question at the depth required. Wistia’s 2026 report indicates that short videos tend to have higher engagement rates, while longer videos can accumulate more total watch time; long educational videos and webinars can also hold attention relatively well. Industry, audience intent, and distribution matter, so “short is always better” is not a safe rule.
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| Format | Useful when | Practical consideration |
|---|---|---|
| Short social video | You want a concise discovery asset or a repeatable message for a social feed. | Make the opening and central point clear quickly; vertical framing may suit some destinations, but it is not guaranteed to outperform other orientations. |
| Educational video | The viewer needs an explanation, demonstration, or answer to a defined question. | Give the topic enough time to be useful and organize it so viewers can follow the explanation. |
| Product video | A viewer needs to understand a product, feature, or use case. | Show the relevant task or benefit clearly rather than relying on a format trend to do the explaining. |
| Webinar or live session | The subject benefits from depth, a scheduled event, or interaction with an audience. | Plan how the recording can be offered on demand and whether useful clips can be made afterward. Wistia reports that on-demand webinar plays may continue for up to 12 months, not that every event will do so. |
How are creators using AI in video production?
Wistia’s 2026 report says more than one-third of surveyed teams already use AI in their video workflows, and nearly a quarter more plan to start soon. Pre-production is the most common use stage; planning and scripting are among the common applications. The report also describes uses such as captioning and dubbing.
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AI can assist with preparation and production tasks, but it does not remove the need to check the work. Review scripts and generated text for factual accuracy, voice, rights, and privacy; check captions and dubbed material for meaning and timing. Wistia’s report also notes concerns about reliability, job effects, ethics, privacy, and training. It does not establish that AI use automatically improves business outcomes.
What do vertical video and accessibility trends mean for production?
Wistia reports that vertical HD uploads (1080×1920) on its platform increased 24% year over year, while 4K uploads rose 16%; full HD 1080p remained the most common resolution. Those figures describe Wistia-hosted uploads, not every platform’s video supply or a guarantee of better performance. Choose orientation and resolution for the destination, viewing context, and production workflow.
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Wistia says 90% of surveyed teams were taking steps to make video accessible, with captions the most common starting point. Plan captions as part of production rather than as an afterthought, and check that they accurately represent speech and meaningful audio. For audiences across languages, review localization carefully rather than assuming automated captions or dubbing are correct.
Independent reader supportYour contribution helps us test, update, and keep practical guides available for everyone.What equipment do I need to live stream?
The setup depends on the stream. YouTube’s official guidance lists an external microphone, webcam, and headphones as common hardware for gaming and casual live streams. Professional productions may add multiple cameras and microphones, a mixer, and a hardware encoder. You do not need the same kit for a single-camera conversation as for a multi-camera production.
- Basic creator setup: A camera source such as a webcam, an external microphone, and headphones are common starting categories. Choose equipment appropriate to your room, content, and platform.
- More involved production: Multiple cameras, additional microphones, a mixer, and a hardware encoder can support a more complex workflow, with correspondingly greater setup and operating demands.
- Before buying: Decide the format, number of speakers or camera angles, and how much production complexity you can maintain. YouTube’s guidance names these hardware categories; it does not make a particular brand or connection type mandatory.
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How should a business measure whether its video is working?
Match the metric to the intended result. A video intended to build discovery should not be judged only by leads; a webinar meant to explain a complex subject should not be judged only by short-form engagement. Define the goal before publication, then use the data available in the distribution channel and, where relevant, on the business’s own site or in its CRM.
- Discovery: Track relevant reach and whether intended viewers are finding the content.
- Engagement and retention: Look at meaningful interaction and watch behavior in context, rather than treating every view as equally valuable.
- Leads or conversion assistance: Connect video exposure to subsequent site, email, or CRM activity where measurement is available; do not claim causation from a view count alone.
- Reuse value: For a live event, assess whether its replay and resulting clips remain useful to viewers after the scheduled session.
What should creators and businesses do next?
Choose one audience and one outcome for the next video, then select a platform and format that fit both. Make production sustainable, plan captions and reuse early, and review results against that specific goal. Treat platform and survey statistics as signals about the contexts they measured—not as guarantees of reach, revenue, or conversion.
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