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What changed—and what is confirmed
Ars Technica and 9to5Google reported the new $299.99 US price on October 2, 2026. Ars quoted an NVIDIA spokesperson saying, “Starting October 2, SHIELD Pro will be priced at $299. The cost of components, including memory, has increased substantially across the industry.” That is NVIDIA’s stated explanation as reported by Ars, not an independently verified breakdown of the Pro’s costs. Ars Technica’s report and 9to5Google’s coverage describe the increase.
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There is a mismatch between those reports and NVIDIA’s own US product page: it displayed $199.99 when accessed on October 2. That captured page price does not establish whether the increase had reached the store, and retailer prices or stock may differ. Check the price shown at checkout rather than treating either figure as guaranteed current pricing. NVIDIA’s product page is the official listing.
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How the reported price compares with the original
NVIDIA’s October 28, 2019 launch announcement listed the SHIELD TV Pro at $199, with a remote, 3 GB of memory and 16 GB of storage. The newly reported $299.99 price is $100 above the $199.99 launch-era figure cited in current coverage; it is not a comparison of identical price formats, since the original announcement gave a whole-dollar launch price. NVIDIA’s 2019 announcement records the launch configuration and price.
#1 Best Overall
- Ultra-speedy streaming: Roku Ultra is 30% faster than any other Roku player, delivering a lightning-fast interface and apps that launch in a snap.
- Cinematic streaming: This TV streaming device brings the movie theater to your living room with spectacular 4K, HDR10+, and Dolby Vision picture alongside immersive Dolby Atmos audio.
- The ultimate Roku remote: The rechargeable Roku Voice Remote Pro offers backlit buttons, hands-free voice controls, and a lost remote finder.
- No more fumbling in the dark: See what you’re pressing with backlit buttons.
- Say goodbye to batteries: Keep your remote powered for months on a single charge.
What the SHIELD TV Pro offers
NVIDIA describes the Pro as a 4K HDR streaming player with Dolby Vision, Dolby Atmos, AI-enhanced upscaling and GeForce NOW cloud gaming. Its listed hardware includes a Tegra X1+ processor and 3 GB of RAM. NVIDIA also identifies two USB 3.0 ports, additional storage space and Plex Media Server as Pro features. These are manufacturer specifications and feature claims, not independent performance-test results. NVIDIA’s Pro specifications provide the feature details.
The 2019 launch announcement specifies 16 GB of onboard storage. NVIDIA’s current product page describes the Pro as having more storage space than the standard model, but does not establish the current storage inventory or guarantee compatibility with every external drive. If you plan to attach storage for local media or Plex, check the requirements for the particular drive and setup you intend to use.
Rank #2
- 4K Ultra HD with Cinematic Visuals & Sound: Supports 4K resolution (3840 x 2160) at 60FPS, Dolby Vision, and HDR10+ for enhanced contrast, brightness, and color accuracy. Delivers immersive audio via Dolby Audio and DTS:X surround sound
- High-Performance Hardware: Equipped with a Quad-Core CPU (up to 2.5GHz) and ARM G310 V2 GPU for seamless navigation and multitasking. Includes 2GB RAM and 32GB internal storage (ROM) for ample app and content space
- Google TV Smart Platform: Runs the latest Google TV OS, offering personalized content recommendations, access to thousands of streaming apps (Netflix, YouTube, Disney+, etc.), and voice control via Google Assistant
- Advanced Connectivity & Decoding: Features dual-band Wi-Fi (2.4GHz/5GHz), Bluetooth 5.2, HDMI 2.1, and USB 2.0 ports. Supports decoding of 4K 60FPS video formats and Google Cast for screen mirroring
- Complete Setup Included: Comes with Xiaomi TV Box S (3rd Gen), voice remote control, power adapter, HDMI cable, and user manual. Compact design (95.25 x 95.25 x 16.7 mm) for discreet placement
Is it worth buying at the reported $299.99 price?
That depends on whether the Pro’s particular features solve a need you have; the increase alone does not show that the device performs better or that it is a better value. Consider the following before paying:
- Local media or Plex: The Pro includes Plex Media Server and has USB ports that may be useful for attached storage. Confirm that your intended drive and media setup are supported.
- Picture and sound: Check that you will use the formats NVIDIA lists, such as 4K HDR, Dolby Vision and Dolby Atmos, and that your TV and audio equipment support the features you want.
- Upscaling and cloud gaming: AI-enhanced upscaling and GeForce NOW may matter if they fit how you watch or play; the listed features do not by themselves establish a performance advantage for your setup.
- Price at checkout: Because NVIDIA’s page and same-day reports showed different prices, compare the current official listing and retailer checkout total before deciding.
The available product and price sources do not establish current, directly comparable prices or specifications for competing players, so they do not support naming a cheaper equivalent or declaring the Pro the best option.
Quick Recap
Rank #4
- The Google TV Streamer (4K) delivers your favorite entertainment quickly, easily, and personalized to you[1,2]
- HDMI 2.1 cable required (sold separately)
- See movies and TV shows from all your services right from your home screen[2]; and find new things to watch with tailored recommendations for everyone in your home based on their interests and viewing habits
- Watch live TV and access over 800 free channels from Pluto TV, Tubi, and more[3]; if you find an interesting show or movie on your TV, mobile app, or Google search, you can easily add it to your watchlist, so it’s ready when you are[2]
- Up to 4K HDR with Dolby Vision delivers captivating, true-to-life detail[4]; and you can connect speakers that support Dolby Atmos for more immersive 3D sound
Rank #3
- Works with SHIELD TV 2015/2017/2019 models. Requires upgrade to the latest SHIELD Experience.
- Easy to use in the most darkly lit room. Pick up the remote and the buttons will instantly light up.
- Press the microphone button to access the powerful Google Assistant on your Android TV. Search for new movies, TV shows, or YouTube videos, look up stock prices, or check your commute time, all on your SHIELD TV.
- Customize your menu button with more than 25 choices. Launch your favorite app, enable AI upscaling, or mute your sound, or more! Different options can be applied to up to 3 actions: single press, double press, long press.
- Control your home entertainment center with SHIELD Remote’s built in IR blaster. Control volume, power, or input source.
Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon at the time of purchase will apply.
