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Freedom251 › Blog › NVIDIA

NVIDIA Discontinues the SHIELD TV, but SHIELD TV Pro Remains Listed at $299

By Freedom251 Team · · 4 min read

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NVIDIA has discontinued the lower-priced SHIELD TV, according to TechRadar’s 2 October 2026 report. The SHIELD TV Pro remains listed on NVIDIA’s US product page at $299—$100 above its $199 US launch price in 2019. NVIDIA cited substantially higher component costs across the industry, including memory; the available statement does not say memory alone caused the price change.

Is the NVIDIA SHIELD TV discontinued?

TechRadar reported on 2 October 2026 that NVIDIA had discontinued the lower-tier SHIELD TV. That is a change from the situation reported in July: Android Authority said NVIDIA described the base model as largely out of stock due to demand, offered no update on future availability, and said the Pro remained available. That July account did not describe the base model as officially discontinued.

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The October report is the latest status in the sources available here. It concerns the base SHIELD TV; it does not mean the SHIELD TV Pro has been discontinued.

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Is the SHIELD TV Pro still available, and what does it cost?

NVIDIA’s US product page lists the SHIELD TV Pro at $299. That is the current official US listing, not a guarantee of a particular retailer’s stock or final transaction price; pricing and availability may differ outside the United States.

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NVIDIA announced the Pro at $199 in the United States in October 2019. Compared with that launch price, the current $299 listing is $100 higher, or 50% above $199. The comparison uses the original announced US price, not a claim about every price the device may have had at retailers in the intervening years.

Why did the price rise? What NVIDIA has said

TechRadar attributes both the base-model discontinuation and the Pro price increase to rising component costs and quotes NVIDIA saying that “the cost of components, including memory, has increased substantially across the industry.” This supports saying NVIDIA cited broad component-cost increases, with memory among the components mentioned.

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The reported statement does not quantify the increases or separate memory’s contribution from the cost of other components. It therefore does not establish that a memory shortage or “memory crisis” alone caused the $100 increase. Nor do the cited sources provide an independent memory-price measure or sales figures.

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What the remaining SHIELD TV Pro offers

NVIDIA’s specifications describe the Pro as an Android TV device powered by Android 11, built around a Tegra X1+ processor and 256-core GPU. Listed specifications and features include:

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  • Works with SHIELD TV 2015/2017/2019 models. Requires upgrade to the latest SHIELD Experience.
  • Easy to use in the most darkly lit room. Pick up the remote and the buttons will instantly light up.
  • Press the microphone button to access the powerful Google Assistant on your Android TV. Search for new movies, TV shows, or YouTube videos, look up stock prices, or check your commute time, all on your SHIELD TV.
  • Customize your menu button with more than 25 choices. Launch your favorite app, enable AI upscaling, or mute your sound, or more! Different options can be applied to up to 3 actions: single press, double press, long press.
  • Control your home entertainment center with SHIELD Remote’s built in IR blaster. Control volume, power, or input source.
  • 3 GB of RAM and 16 GB of internal storage, expandable with USB flash storage or hard drives.
  • Two USB 3.0 Type-A ports, Gigabit Ethernet and HDMI 2.0b.
  • Dolby Vision HDR and HDR10 video, plus AI-enhanced upscaling up to 4K at 60 frames per second.
  • Dolby Atmos and support for multiple audio pass-through formats.
  • GeForce NOW and Plex among its listed features and apps.

These are NVIDIA’s specifications, not independent performance-test results. At the 2019 launch, NVIDIA positioned the Pro for media and gaming enthusiasts, highlighting its additional memory and storage and its USB ports for uses such as Plex Media Server and connecting high-capacity drives. That launch-era positioning is not a current independent assessment of performance.

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How to decide whether the Pro is worth considering

At $299 on NVIDIA’s US page, the decision depends on whether the Pro’s particular capabilities fit your setup—not just whether it streams video. Check these points before buying:

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  • Up to 4K HDR with Dolby Vision delivers captivating, true-to-life detail[4]; and you can connect speakers that support Dolby Atmos for more immersive 3D sound
  • Total cost and stock: Confirm the current price and availability where you plan to buy; NVIDIA’s US listing does not establish availability or pricing in other markets.
  • Ports and local storage: Consider whether you will use the two USB ports, external storage or a Plex Media Server. If you do not need those capabilities, they may not justify the Pro’s price for your use.
  • Picture and sound formats: Verify that the listed Dolby Vision, HDR10 and audio support match your display and sound system’s requirements.
  • Platform age: The listed software is Android 11-powered Android TV. Decide whether that platform and the device’s hardware generation suit your expectations.
  • Alternatives: Compare current prices, stock and specifications before choosing another streaming device. The sources cited here do not provide current competitor specifications or independent head-to-head tests, so they cannot establish a winner.

Price and availability timeline

Date What was reported or announced
28 October 2019 NVIDIA announced US starting prices of $149 for SHIELD TV and $199 for SHIELD TV Pro.
11 July 2026 Android Authority reported NVIDIA’s statement that the base model was largely out of stock due to demand, with no update on future availability; the Pro remained available.
2 October 2026 TechRadar reported the base model discontinued and the Pro price increased by $100 to $299. NVIDIA’s US product page lists the Pro at $299.

Sources

Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon at the time of purchase will apply.

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