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Freedom251 › Blog › Android TV

My Google TV Felt Faster After I Stopped Using Its Recommendation-Heavy Home Screen

By Freedom251 Team · · 4 min read

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Turning on Google TV’s built-in Apps only mode hides personalized recommendations and leaves a simpler home screen of installed apps. It is the easiest change to try and undo. For more control, Projectivy Launcher replaces the stock home screen, but setup and compatibility vary—and claims that it improves speed are not backed by a controlled benchmark.

What changed—and what “faster” means here

My Google TV felt noticeably smoother after I stopped using its recommendation-heavy home screen. That is a personal observation, not a measured before-and-after result: there is no timing data or controlled test here, and it does not establish that changing launchers will speed up every Google TV device.

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The practical change is to simplify what appears when you press Home. Google TV’s built-in Apps only mode is the low-effort option. Projectivy Launcher is a more customizable alternative that can override the stock launcher. They are different approaches, with different tradeoffs.

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Choose between Apps only mode and Projectivy

Approach Setup and reversibility What you see Features and tradeoffs
Google TV Apps only mode Built-in profile setting; can be turned off from the same profile settings. Hides personalized recommendations, but sponsored content and teasers may remain. Simple and reversible. System Search, Google Assistant, Watchlist additions, liking or disliking content, and marking videos as watched are among the unavailable features.
Projectivy Launcher Third-party app that can override the stock launcher. Setup can involve permissions and may behave differently across devices. Offers a customizable Android TV home screen; the developer describes it as ad-free. More interface control, but speed claims are not established by benchmark evidence. Some wallpaper and icon features require a premium upgrade.

Google documents Apps only mode and its effects in Hide personalized recommendations on Google TV. Projectivy’s features and optional upgrade are described in its Google Play listing. Treat the latter as the developer’s description, not independent verification of performance.

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Turn on Google TV Apps only mode

This is a Google TV profile setting, not a separate launcher or a hardware change. Menu labels can vary by device; look in the selected profile’s account settings if the path differs.

  1. Open Settings and choose Accounts & Sign In. On some devices, open All settings, then Accounts & Profiles.
  2. Select the profile you use.
  3. Choose Apps only mode and turn it on.
  4. To undo the change, return to that profile’s Apps only mode setting and turn it off.

Apps only mode hides personalized recommendations; it does not promise an entirely ad-free screen. Google says sponsored content and teasers for popular movies and shows can still appear. Web & App Activity may still inform recommendations, and individual apps can continue to show personalized recommendations.

Know what you give up

Google lists system Search and Google Assistant, liking or disliking content, adding titles to Watchlist, and marking videos as watched among the features unavailable in this mode. Your Google TV library also does not appear on the home screen. To find purchased titles, open YouTube and go to Library > Purchases.

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  • The Google TV Streamer (4K) delivers your favorite entertainment quickly, easily, and personalized to you[1,2]
  • HDMI 2.1 cable required (sold separately)
  • See movies and TV shows from all your services right from your home screen[2]; and find new things to watch with tailored recommendations for everyone in your home based on their interests and viewing habits
  • Watch live TV and access over 800 free channels from Pluto TV, Tubi, and more[3]; if you find an interesting show or movie on your TV, mobile app, or Google search, you can easily add it to your watchlist, so it’s ready when you are[2]
  • Up to 4K HDR with Dolby Vision delivers captivating, true-to-life detail[4]; and you can connect speakers that support Dolby Atmos for more immersive 3D sound

Use Projectivy for a more customizable home screen

Projectivy is a third-party Android TV launcher. Its Google Play listing describes app categories, shortcuts, a stock-launcher override, and an ad-free interface; some wallpaper and icon features require a premium upgrade. Its claims about optimized startup and navigation are vendor claims, not independent speed measurements.

In an account of his own setup, Android Authority’s Calvin Wankhede said Projectivy felt smoother on his device and that he no longer experienced a delay when returning to the home screen. That is useful as one person’s experience, not proof of a general performance improvement. Wankhede also describes granting permissions and enabling a launcher override; the setup involved Android’s accessibility permission. Your menus, permission prompts, and compatibility may differ by device.

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Projectivy’s Play listing says its optional accessibility service supports custom remote actions and that the app collects or shares no data. Those statements describe the app’s own disclosure; they are not a broader guarantee about other apps or your device. See Android Authority’s Projectivy account for the reported hands-on experience.

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If your device is Android TV, check its separate home-screen experiment

Google documents an Android TV option named Optimize Home & Apps tabs. It is separate from Google TV’s Apps only mode, and it may not be available on every device. On devices that expose it, the documented path is Settings > Device Preferences > Home Screen > Experimental. Turn the option off and restart the TV; Google says users might notice a difference in speed and responsiveness. Google labels the option experimental and says it may eventually become impossible to turn off. Details are in Google’s Android TV home-screen settings help.

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  • TV, simplified: With setup that only takes minutes, a simple-to-navigate Home Screen, and an uncluttered remote control that does all you need—Roku makes it easier to watch the TV you love.

Which change should you try first?

  • Try Apps only mode if your priority is a simpler screen with minimal setup and an easy way back. First decide whether losing system Search, Assistant, and the listed content actions is acceptable.
  • Consider Projectivy if you want greater control over the layout and are comfortable installing a third-party launcher and granting any permissions it needs. Treat speed as a possible personal outcome, not a promised result.
  • Check the Android TV experiment only if your device is Android TV and the setting is present; it is not the same feature as Google TV Apps only mode.

Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon at the time of purchase will apply.

Android TVGoogle TVProjectivy Launcherstreaming devicesTroubleshooting

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