LinkedIn is rolling out a creator dashboard, paid Advice Sessions and a limited In-Stream Ads test, alongside new networking features. Together, the tools are designed for professionals who build a business, consultancy or audience while keeping another job. Availability depends on country, subscription, invitation and rollout stage.
What LinkedIn announced
In its October 15, 2026 update, LinkedIn introduced tools that combine audience growth, professional networking and monetization. The company says more than 80% of its creators make content alongside another role, while the number of members reporting more than one ongoing position has risen 26% since 2019. LinkedIn also reports a 70% year-over-year increase in founders on the platform.
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The changes do not create one universal side-hustle program. Each feature has separate eligibility rules, geographic limits or invitations, and several are still in staged testing.
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The new tools and what each one does
| Tool | Primary use | Income mechanism | Current availability | Operational work |
|---|---|---|---|---|
| Creator dashboard | Manage content, understand performance and find growth or earning options in one control center | Indirect; helps decide which content and monetization routes to pursue | Global rollout planned in the coming weeks | Review analytics, manage publishing and act on recommendations |
| In-Stream Ads | Runs pre-roll ads alongside eligible creator videos | Revenue when ads run | Limited test with invited or eligible creators and advertisers in the United States | Publish eligible video and meet the test’s requirements |
| Advice Sessions | Sell one-to-one consultations from a LinkedIn profile | Direct consultation fees | Eligible Premium Business subscribers in the United States; more markets planned | Set an offer, manage bookings, collect payment and host video calls |
| Network feed | Shows posts from connections and people followed to improve discovery | Indirect; supports relationship building and reach | Being tested in the United States, India, the United Kingdom and Australia | Publish consistently and engage with relevant contacts |
| Digital business card | Stores a personalized professional card in a digital wallet | Indirect; helps generate introductions and leads | Global rollout over the coming months | Create the card and share it at meetings or events |
| Private profile notes | Stores reminders and follow-up context about contacts | Indirect; improves relationship follow-through | Available globally to Premium subscribers | Add and maintain notes for individual profiles |
Advice Sessions are the clearest direct-income option
Advice Sessions let eligible creators “offer 1:1 consultations directly from your LinkedIn profile.” A consultant, coach or specialist can present a paid session, allow people to book a time, take payment and conduct the video call without moving the customer through a separate booking stack.
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Who can use them
- You must be an eligible Premium Business subscriber.
- The announced rollout currently covers the United States.
- LinkedIn has said additional markets are planned, but it has not published a universal launch date.
What to prepare
- Define one specific outcome, such as a 30-minute portfolio review or a technical strategy call.
- State who the session is for and what the buyer will receive.
- Set available times that you can reliably keep alongside your main role.
- Use the profile offer and booking flow to handle appointments, payment and the call.
- Confirm the current transaction terms and any applicable fees before publishing; LinkedIn has not stated those amounts in the announcement.
Can creators make money from LinkedIn videos?
Potentially, but In-Stream Ads are not yet a general video-revenue program. LinkedIn describes the test as earning revenue “when pre-roll video ads run alongside their eligible video content.” It is limited to selected creators and advertisers in the United States, with access determined by eligibility or invitation. Broader access is planned over time, but no public timetable or payout rate was provided.
Creators should therefore treat advertising as an additional, conditional revenue stream rather than forecast income. Video can still support consulting, sponsorship discovery and lead generation even when an account is not included in the ad test.
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Discovery features that support a side business
Network feed
The Network feed is being tested in the United States, India, the United Kingdom and Australia. By combining posts from connections and followed people, it is intended to make relevant professional conversations easier to find. It can help a side-hustle operator identify prospects or collaborators, but the test does not itself pay users.
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Digital business cards
LinkedIn is rolling out digital business cards globally over the coming months. A card stored in a digital wallet gives a professional a shareable identity for conferences, client meetings and referrals, extending a profile beyond the app’s feed.
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Private profile notes and pinned comments
Premium subscribers can add private notes to profiles worldwide, useful for recording a contact’s interests or the next follow-up. Authors can also pin comments, allowing a useful answer, clarification or call to action to remain prominent under a post.
Other ways to build an audience or find paid work
Creator Marketplace
Creator Marketplace makes eligible and invited creators discoverable to brands. LinkedIn Help currently describes it as limited to a select group in the United States and Canada. The stated thresholds are at least 12 posts in 90 days, 5,000 followers and 45,000 impressions in 90 days, plus an invitation. LinkedIn notes that these requirements can change, so meeting the numbers does not guarantee access.
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Newsletters
Any LinkedIn member can create a newsletter about a professional subject. Subscribers may receive push, in-app and email notifications when a new edition is published, making newsletters a useful owned-audience channel. The cited LinkedIn guidance does not describe direct payments for newsletter editions, so monetization must come through services, products, sponsorships or other business activity outside a stated newsletter payout.
Premium products aimed at founders and small teams
LinkedIn’s small-business offerings include Premium Business, Premium Company Page, Premium All-in-One and Hiring Pro. These are positioning and workflow products rather than guaranteed side-hustle income.
- Premium Company Page subscribers reportedly receive 7.5 times more Page engagement on average and can compare up to nine companies with Competitor Analytics.
- LinkedIn reported early Premium All-in-One results of a 57% increase in followers and a 40% increase in profile views.
- In a February 2026 announcement, LinkedIn said daily prospect suggestions produced up to a 60% increase in reply rates.
- LinkedIn also reported that 74% of small-business leaders globally consider brand building critical to their goals.
These figures are LinkedIn-reported results, not a guarantee for every account. Current subscription prices and Advice Sessions transaction fees were not stated in the announcements.
How to decide which feature fits your side hustle
- Selling expertise directly: Check whether Advice Sessions is available on your eligible U.S. Premium Business account.
- Building reach with video: Publish useful, eligible video, but regard In-Stream Ads as invitation-only test revenue.
- Finding brand collaborations: Work toward the Creator Marketplace thresholds while continuing to publish consistently.
- Generating leads through relationships: Use the Network feed where available, digital business cards and private notes to organize follow-up.
- Building a durable audience: Start a newsletter and use it to direct interested readers to a clearly defined service or offer.
What to expect next
The creator dashboard is scheduled for global rollout in the coming weeks, while digital business cards are rolling out globally over the coming months. Network feed testing, In-Stream Ads and Advice Sessions remain more restricted. Geography, subscription tier, invitation status and staged deployment can all change access, so a feature appearing in LinkedIn’s announcement does not mean it is active on every profile.
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