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Freedom251 › Blog › Cub Cadet

Lawn Mower Brands Owned by Stanley Black & Decker: What the 2021 List Means Today

By Freedom251 Team · · 3 min read

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Stanley Black & Decker’s 2021 acquisition announcement named seven outdoor brands: Cub Cadet, Troy-Bilt, Robomow, Rover, WOLF-Garten, Hustler and BigDog. That is a historical acquisition list, not a verified current list: on September 4, 2026, the company announced an agreement to sell Excel Industries, which owns Hustler and BigDog, but said the deal still required regulatory approval and other customary closing conditions.

The seven brands in Stanley Black & Decker’s 2021 announcement

On December 1, 2021, Stanley Black & Decker said it had completed its acquisitions of MTD Holdings and Excel Industries. Its release named five MTD brands and two Excel brands, giving the historical seven-brand set below. The names describe the companies’ announcement at the time; they should not be read as a current, exhaustive ownership register.

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Brand Named in the 2021 acquisition announcement as part of
Cub Cadet MTD
Troy-Bilt MTD
Robomow MTD
Rover MTD
WOLF-Garten MTD
Hustler Excel Industries
BigDog Excel Industries

The release said Stanley Black & Decker acquired the remaining 80% stake in MTD to complete that purchase. MTD was founded in 1932, according to the same announcement. Read the December 1, 2021 acquisition announcement.

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What changed with the proposed Excel sale

On September 4, 2026, Stanley Black & Decker announced a definitive agreement to sell Excel Industries to Bad Boy Mowers. The announcement said the transaction remained subject to regulatory approval and other customary closing conditions. Therefore, the announcement alone does not establish that the sale has closed; Hustler and BigDog belong to the historical Excel acquisition list, while their ownership after a completed sale would depend on the transaction closing.

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The company estimated Excel would generate approximately $300 million in FY 2026 revenue. That is an expectation stated in the sale announcement, not a reported full-year result. The release also said Stanley Black & Decker remained committed to growing its Outdoor brands Cub Cadet, DEWALT, Craftsman, Troy-Bilt and Black+Decker. This is a named group of brands the company said it planned to grow, not an exhaustive list of every mower-related brand it owns.

Read the September 4, 2026 Excel Industries sale announcement.

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  • CUSTOMIZE YOUR CUT: Effortlessly change the height of your cut with 5 cutting positions varying between 1.4-inches and 3-inches
  • MAX MANEUVERABILITY: Features 7.75-inch rear wheels for easy navigation around the lawn
  • 7-GALLON COLLECTION BAG: Neatly stores grass clippings for a tidier lawn

Does Stanley Black & Decker own Cub Cadet, Craftsman or Troy-Bilt?

  • Cub Cadet: The company’s current brand page says Cub Cadet joined its family of brands in 2021. The page describes gas and electric outdoor equipment, including a full electric lineup, and says the first Cub Cadet mower reached the market in 1961. See Stanley Black & Decker’s Cub Cadet page.
  • Troy-Bilt: It was one of the MTD brands named in the 2021 acquisition release and was also among the Outdoor brands the company said it planned to grow in September 2026.
  • Craftsman: The September 2026 announcement included Craftsman among the Outdoor brands Stanley Black & Decker said it remained committed to growing. It was not one of the seven brands named in the 2021 MTD-and-Excel acquisition list.

The company’s Outdoor page provides additional brand and product information, but its featured links and products should not be treated as a complete subsidiary or trademark list.

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Why “seven” needs a date and a definition

The number seven is accurate for the MTD and Excel brands named in the December 2021 acquisition announcement. It does not establish that all seven are still owned by Stanley Black & Decker today, nor that they are the company’s only mower-related brands. By September 2026, the company had announced a proposed Excel sale and separately named five Outdoor brands it intended to keep growing. Those lists answer different questions: what was acquired in 2021, what sale was proposed later, and which brands the company highlighted as continuing priorities.

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What this ownership list tells you if you are choosing a mower

Brand ownership by itself does not establish mower quality, reliability, value or suitability for a particular lawn. The available company pages confirm product categories, not comparable model performance or independent durability results. For a practical shortlist, evaluate the mower rather than the parent-company name:

Quick Recap

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LawnMaster MEB1114K Electric Corded Lawn Mower 15-Inch 11AMP
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POWERFUL PERFORMANCE: Tackle your yard with 3,300 RPM of power and a 14-inch cutting width
$104.79
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  • Side Discharge: Efficiently discharges grass clippings to keep you mowing through tall, thick grass with ease.
  • 18-inch Steel Deck: The durable steel deck is built for long-lasting use, and the specialized blade delivers a clean, even cut for a well-groomed lawn.
  • 5-Position Height Adjustment: Quickly adjust the cutting height from 1.5" to 3.9" for a clean cut on different grass types and conditions.
  • Easy Maneuverability: 8" rear and 7" front wheels provide smooth handling for easy maneuvering around trees, flower beds, and tight corners.
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  • LARGE CAPACITY GRASS COLLECTION: The 50L collection bag holds more clippings between emptying cycles, while regular cleaning around the inlet and blade area helps this lawn mower maintain reliable grass collection.
  • HIGH OUTPUT BRUSHLESS POWER: The 3000 RPM brushless motor delivers up to 1200W max output, helping this electric battery powered lawn mower maintain steady blade speed through routine residential grass.
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  • Yard and terrain: Consider lawn size, slopes, obstacles and whether a walk-behind or riding format fits the property.
  • Power: Compare gas and battery options based on your operating needs and charging or fueling preferences.
  • Deck and format: Check deck width and distinguish conventional riding mowers from zero-turn equipment.
  • Support: Confirm local parts and service availability for the specific model.
  • Parts fit: Match replacement blades and other parts to the mower’s exact model; a brand name alone does not establish compatibility.

Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon at the time of purchase will apply.

Cub Cadetlawn mowersoutdoor power equipmentStanley Black & DeckerTroy-Bilt

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