Justin Timberlake and Jessica Biel joined Los Angeles beverage company PRODA as co-founders on October 13, 2026. The couple is expected to work on creative strategy, flavor innovation, product development and cultural partnerships as the protein-soda brand expands nationally. Financial terms, ownership stakes and any investment amount were not disclosed.
What Timberlake and Biel are doing at PRODA
PRODA announced that Timberlake and Biel joined existing co-founders and co-CEOs Matthew Postlethwaite and Jeff Church. Joey Gonzalez, executive chairman of Barry’s, was also added as a co-founder.
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The announcement presents Timberlake and Biel as operating partners in the brand’s development rather than merely celebrity endorsers. Their stated responsibilities include shaping PRODA’s creative strategy, developing flavors and products, and building cultural partnerships. The Los Angeles Times described the deal as the couple’s first joint business venture.
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PRODA reproduced this statement from Timberlake and Biel: “The opportunity to work with Matthew and Jeff in shaping the brand, its products and where it goes next is what made this an exciting opportunity for us. We believe you shouldn’t have to choose between what tastes good and what’s good for you.”
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The public announcement does not say how much either partner invested, what percentage of the company they own or whether they receive compensation beyond any ownership or commercial arrangement. They are publicly identified as co-founders, but the available information does not establish the financial structure of their participation.
What PRODA protein soda is
PRODA describes its drink as a carbonated beverage built with a proprietary clear whey isolate matrix. The company says a 12-ounce can provides 10 grams of complete whey protein, contains zero sugar and uses all-natural ingredients.
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| Product detail | PRODA’s published information |
|---|---|
| Serving size | 12 fluid ounces |
| Protein | 10 grams of complete whey protein per can |
| Sugar | Zero sugar, according to the company |
| Format | Carbonated protein soda |
| Flavors listed | Seven |
That format is intended to feel lighter and more like a soft drink than a traditional thick protein shake. Carbonation and the clear-whey formulation may matter to shoppers who want a refreshing drink, while people avoiding dairy should note that whey is a milk-derived protein. The published information does not provide an independent nutrition analysis or a controlled taste test.
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The company’s official site lists seven flavors:
- Classic Orange
- Cherry Lime
- Strawberry Lemonade
- Lemon Lime
- Golden Apple
- Root Beer
- Shirley Temple
The range spans familiar soda profiles and fruit-forward combinations, but individual flavor availability can vary by retailer or package. PRODA’s published materials do not rank the flavors or provide independent preference data.
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Where to buy PRODA and what it costs
PRODA says it is available nationwide through Sprouts Farmers Market, Amazon and its own online store at drinkproda.com. The official site listed a 12-pack for $39.95 when checked, which works out to about $3.33 per can before any applicable tax. The site also advertised free shipping on orders of two or more cases.
Those are published direct-sale terms, not a guaranteed price everywhere. Retail inventory, marketplace sellers, shipping policies and local Sprouts availability can change, so shoppers should confirm the live listing before ordering.
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How PRODA fits the protein-drink market
PRODA launched in 2026 as a carbonated alternative to conventional protein shakes. Food Dive identified Premier Protein and C4 Energy as sparkling-protein competitors, but the available information does not provide a like-for-like laboratory comparison of nutrition, taste, texture or price.
The practical comparison points for buyers are protein per serving, sugar, carbonation, dairy ingredients, flavor selection, price per can, retail access and whether the drink suits everyday refreshment or a post-workout routine. PRODA’s published specifications establish 10 grams of whey protein, zero sugar, carbonation and seven listed flavors; they do not establish superior performance or recovery benefits.
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What is known about PRODA’s growth claims
PRODA calls itself “the #1 fastest-turning protein soda brand” in America and refers to explosive Amazon growth. Those descriptions are company claims. The Los Angeles Times reported that the announcement supplied no sales figures or independent data supporting the ranking.
No independent published figure was available for PRODA’s revenue, units sold, market share, valuation or the amount Timberlake and Biel may have invested. The absence of those figures means the announcement confirms a new co-founder relationship and the company’s stated expansion plans, not a verified valuation or market-leadership position.
What the announcement means for shoppers
For consumers, the immediate change is mainly visibility: two high-profile co-founders will help guide future flavors, product decisions and partnerships while PRODA seeks national expansion. The current product proposition remains the company’s stated 10 grams of whey protein in a 12-ounce, zero-sugar carbonated drink.
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Anyone considering PRODA should check the ingredient and allergen information on the package, especially if they avoid dairy or have a milk allergy, and compare the can price with other protein beverages available locally. Timberlake and Biel’s involvement signals a deeper business role than a conventional endorsement, but the undisclosed financial terms leave the exact nature of their ownership and investment unknown.
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