A headline circulating on Reddit on October 11, 2026, attributed to The Wall Street Journal, says Amazon is in talks to buy AI startup Decart for about $7 billion. The original Wall Street Journal article could not be independently verified from the available reporting, so the headline should be treated as an unconfirmed claim—not confirmation of negotiations or a deal. Earlier reports named Amazon as a possible interested buyer, while later reports said Anthropic was in acquisition talks with Decart.
What is known about the reported Amazon talks?
As of October 13, 2026, the available evidence does not establish that Amazon is negotiating to acquire Decart. A Reddit repost attributed an October 11 headline to The Wall Street Journal, but the original article was not available to verify its wording, sourcing, or reported $7 billion valuation. There is also no confirmed transaction or purchase price in the available reporting.
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Amazon and Decart do have a documented business connection: Amazon’s official second-quarter 2026 results list Decart among startups that had committed to use Amazon’s Trainium AI chips. That disclosure establishes an infrastructure relationship; it does not show that Amazon is in acquisition talks.
How the reports developed
| Date | Report or disclosure | What it establishes |
|---|---|---|
| August 10, 2026 | Calcalist reported advanced sale discussions and estimated Decart’s valuation at $6 billion to $7 billion. It named Amazon among possible interested companies. | Amazon was reported as a possible interested party; the valuation was an estimate, not a deal price. |
| August 12, 2026 | Reuters reported that Anthropic was in talks to acquire Decart, citing a source familiar with the matter. | A report of Anthropic talks, not confirmation of an agreement or completed acquisition. |
| August 13, 2026 | Calcalist updated its account to say Anthropic was in talks. | The reporting had shifted from possible interested parties to reported talks involving Anthropic. |
| October 11, 2026 | A Reddit repost surfaced with a headline attributed to The Wall Street Journal saying Amazon was in talks to buy Decart for around $7 billion. | The repost does not independently verify the original article, the talks, or the valuation. |
The reports do not resolve whether Amazon later entered active negotiations or how any Amazon interest relates to the Anthropic talks reported in August. They also do not establish that the companies made simultaneous bids.
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What Decart does
Decart describes itself as a real-time generative AI company. Reuters described its Lucy model as capable of editing live video in real time; that is a reported capability, not an independent performance assessment. Decart’s media room lists a March 18, 2026 announcement of a collaboration with Comcast and NVIDIA on real-time AI experiences, and a December 19, 2024 release announcing $32 million in funding.
What the valuation figures mean
The figures attached to the possible sale are reported estimates, not confirmed transaction terms. Calcalist’s August 10 estimate was $6 billion to $7 billion amid sale discussions. The roughly $7 billion figure appeared in the October 11 Reddit repost attributed to The Wall Street Journal; because the original report could not be checked, that figure is especially difficult to verify. Decart’s $32 million figure refers to funding announced by the company in December 2024, not its sale valuation.
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What would confirm an acquisition?
A report of interest or talks is not the same as a signed acquisition. Confirmation would require a reliable report based on verifiable sourcing or an announcement from the companies. The available materials do not establish a signed agreement, a definitive price, or the current status of either company’s reported discussions.
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