India’s tablet shipments fell 3.8% year on year in Q2 2026, according to Counterpoint Research findings reported by PTI. The report links the decline to rising memory-chip costs and brands passing higher input costs on to consumers through increased selling prices. The sharpest drop was in tablets priced below ₹20,000, while higher-priced models gained ground.
How much did tablet shipments decline?
Counterpoint Research estimated that India’s tablet PC shipments declined 3.8% year on year in Q2 2026. The figure was reported by PTI in a Mint article published on 6 October 2026. The account provides a percentage change, but no absolute shipment count or detailed methodology. It is a reported market-research estimate, not an official government statistic. Read the PTI report published by Mint.
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Why were shipments under pressure?
Counterpoint Research Principal Analyst Anshika Jain attributed the decline to brands beginning to pass higher input costs to consumers by raising selling prices. The report says memory-price inflation became a more prominent pressure from Q2 2026. This points to a price-and-product-mix effect; it does not establish that memory costs were the sole cause or that consumer demand alone drove the shipment decline.
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Which price ranges were affected most?
| Price tier in India | Reported Q2 2026 movement, year on year | What the report indicates |
|---|---|---|
| Below ₹20,000 | Supplies fell 43% | Counterpoint identified this as the segment most affected by memory-price increases. |
| ₹20,000–₹30,000 | Grew 45% | OnePlus and Lenovo were named in connection with this growth; the account gives no brand-level shipment figures. |
| Above ₹20,000 | Grew 27% and represented 74% of the market | The broader higher-priced tier gained share as the market shifted toward more premium products. |
The figures describe reported segment movement, not the price change of every model. The report also links the shift toward higher-priced tablets to a 15% increase in average selling price (ASP). That is market-wide ASP growth, not a claim that every tablet’s retail price rose by 15%.
What changed in screen sizes and manufacturing?
Jain said tablets with screens larger than 12 inches were gaining attention above ₹20,000, as consumers increasingly viewed tablets as a secondary screen. The report does not provide a quantified share or growth rate for those larger displays.
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Domestic manufacturing grew 30% year on year even as overall shipments declined. These measures describe different things: manufacturing activity can expand while shipments to the market fall. The account names Samsung and Lenovo among established players expanding local production, and says OnePlus and OPPO are deepening their manufacturing presence in India. It does not provide vendor-by-vendor production or shipment totals.
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What did Counterpoint expect for festive-season demand?
In the 6 October report, Jain expected elevated memory prices to continue affecting festive-season demand, while promotions might provide some support. That was a forecast at the time of publication, not a confirmed outcome or a precise prediction for future shipments.
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