Meta AI is Meta’s conversational virtual assistant. You can chat with it on Meta’s website and app, and in products such as WhatsApp, Instagram, Messenger and Facebook. Depending on your location and the feature available to you, it can answer questions, respond to voice prompts, create or edit images, and help with tasks. Access and capabilities vary by market and product.
What is Meta AI?
Meta AI is the virtual assistant built by Meta. In practical terms, it is a conversational service: you ask a question or describe a task, and it responds through text or, where supported, voice. Meta says it can help with reasoning, coding, shopping, image generation and other tasks. Those are the company’s descriptions of intended capabilities, not a guarantee that every answer will be correct or every feature will be available to every user. Meta AI’s product page describes the service and its access points.
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Where can you access Meta AI?
Meta lists access through meta.ai, the Meta AI mobile app, and its products including WhatsApp, Instagram, Messenger and Facebook. Its product page also names AI glasses and a Mac desktop app in beta. Availability can differ by country, device and feature, so a listed access point does not mean it is enabled for every user.
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What can Meta AI do?
Answer questions and assist with tasks
You can ask Meta AI questions or request help with a task. Meta describes it as supporting reasoning, coding and shopping assistance, among other uses. Treat answers as generated assistance rather than authoritative advice, especially when accuracy matters.
Work with voice and images
Meta’s product materials describe text and voice interaction, as well as creating and editing images. The details of the standalone app announced in April 2025 included voice conversations, image generation and editing, web search, personalization and a Discover feed. Some of those features had specific launch markets at the time; the announcement said personalization was then available in the United States and Canada, and voice conversations initially launched in the United States, Canada, Australia and New Zealand. These are dated rollout statements, not a current availability map. Meta’s April 2025 app announcement gives the original details.
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Help plan and carry out work in select rollouts
In a July 24, 2026 announcement, Meta said Meta AI could make plans, connect to email and calendar apps, create slides, provide briefings and handle tasks over time. Meta said these features, powered by Muse Spark 1.1, would begin rolling out in select markets through its app and meta.ai, with more surfaces and countries to follow. This describes Meta’s announcement at that date; it should not be read as a feature guarantee for every account or region. Meta’s July 2026 announcement explains the planned rollout.
Is Meta AI free?
Meta’s product FAQ describes everyday use as free. It also says the company has started testing limits for some compute-intensive features and a paid option when a limit is reached. Because limits and pricing can change, check the current terms in the product or app before relying on a particular feature being free. Meta’s product FAQ is the company’s source for its current description.
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- EXPERIENCE VIRTUAL REALITY — Blend virtual objects with your physical space and experience two worlds at once.
- 2+ HOURS OF BATTERY LIFE — Charge less, play longer and stay in the action with an improved battery that keeps up.
What should you know about privacy?
Meta’s product page describes Incognito Chats as a private space and says messages are processed in a secure environment inaccessible to Meta. Its April 2025 app announcement also described a visible microphone-use indicator and a setting to control whether voice is on by default. These are Meta’s statements about its products, not an independent assessment of data handling across all features or surfaces. Review the controls and applicable privacy information in the product you use.
How is Meta AI different from a general-purpose chatbot?
The defining distinction is where Meta offers it: alongside Meta’s apps and services, as well as on its own website and app. It also has voice, image and, in some rollouts, connected-task features. This does not establish that it is more accurate or better than another assistant; a meaningful comparison would depend on the specific feature, region and account access.
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How widely is Meta AI used?
Meta reported more than 700 million monthly active users in its March 2025 European rollout announcement. That is a company-reported figure from 2025, not an independently audited current count. The announcement also gives the rollout figures in their original context.
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