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Use Bing Places for Business to control the business information that Bing can show in Bing Search and Bing Maps: find and claim an existing listing or create one, complete the profile, verify ownership, and monitor the published result. Check the live listing after Microsoft’s review cycle, because Bing can combine your submission with information from other sources and availability varies by country or region.
What Bing Places for Business does
Bing Places for Business is Microsoft’s designated route for claiming or updating a business listing that appears in Bing Maps and related local search results. It lets an owner or authorized operator submit core details such as the business name, address, phone number, hours, services, photos and customer-contact options.
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The purpose is accuracy, not a guaranteed ranking increase. Microsoft’s description of Bing Maps explains that supplying current location, contact and hours information helps Bing represent a business correctly. Bing may still use other data sources, so a submitted value is not an absolute override of every fact shown in search.
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Prepare before you open Bing Places
Gather consistent information before starting. Inconsistent names, addresses or phone numbers make it harder to identify the correct record and can create duplicate listings.
Information to have ready
- The exact public-facing business name, including any legally important punctuation or location qualifier.
- A complete physical address, if customers visit a location, or the service-area details appropriate to your business type.
- A primary telephone number and a monitored customer-contact method.
- Regular opening hours, holiday or exceptional hours, and the time zone used by the location.
- A concise description of what the business does and the services it offers.
- Current photos that represent the premises, team, products or services.
- Authority to receive a verification PIN by the method Bing offers for the listing.
Check whether another listing already exists
Search Bing Maps and Bing Search for the business name, address and phone number before adding anything. The same location may appear under a shortened name, an old phone number or a slightly different address format. Finding that record first lets you claim it instead of creating a competing duplicate.
Find and claim an existing listing
Bing Places supports two starting routes: claiming an existing record or adding a new business. Claiming is the safer choice when a listing already represents the location.
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- Search using the business name, address, phone number or map location.
- Compare the candidate record with your real location. Check the street address, telephone number, website details and map pin rather than relying on the name alone.
- Select the matching record and start the claim process.
- Sign in with the Microsoft account that should retain administrative access. Keep that account available for future edits and verification messages.
- Review the existing data before changing it. Record any details that are wrong, obsolete or duplicated so you can correct them deliberately after ownership is established.
Do not claim a record merely because its name resembles your business. A wrong claim can attach your edits to another organization and make later correction more difficult.
Add a new listing when no matching record exists
Create a new listing only after checking Bing Maps and search for an existing record. A genuinely new location, a business that has never appeared, or a record that cannot be matched may require the add-new route.
- Choose the option to add a new business in Bing Places.
- Enter the business name exactly as customers recognize it at that location.
- Provide the address and map position accurately. Confirm the suite, unit, floor or building information where applicable.
- Add the primary phone number, website or other contact channels offered by the interface.
- Save the draft and inspect the complete preview for spelling, address formatting and map placement.
- Submit the listing for verification using one of the available methods.
If a search later reveals that you created a duplicate, stop making parallel edits. Follow the duplicate-resolution steps in the troubleshooting section and use the existing authoritative record where possible.
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Complete the profile so customers see useful information
A claimed or newly created record is only useful when its details are complete and current. Bing Places identifies photos, operating hours, services and customer-contact methods as profile information owners can add. The exact fields offered can vary by country or region.
Business name and category
Use the real-world name customers see on signage and official communications. Avoid adding promotional phrases, phone numbers or location keywords to the name field simply to influence search. Select the most accurate primary category available and add secondary categories only when they describe genuine services.
Address and map position
Enter the deliverable street address, including suite or unit information. Check the map marker separately: a correct text address can still point to the wrong entrance, building or neighboring street. If customers do not visit a public storefront, use the service-area or hidden-address choices that your market provides instead of publishing a private residence unnecessarily.
Hours and exceptional hours
Set regular hours for every day you operate. Add holiday, seasonal or temporary closures when the interface supports them. Revisit hours whenever staffing, appointments or local regulations change; stale hours are one of the fastest ways to create a poor customer experience.
Services and description
List the services customers can actually request at that location. Use plain language, distinguish similarly named services and keep the description factual. Do not promise availability, turnaround or pricing that the business cannot consistently deliver.
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Upload clear, current images that help a customer recognize the premises or understand the service. Prioritize an exterior view, interior or reception area, products and representative work when relevant. Replace images that show a former location, discontinued service or temporary promotion.
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Contact methods
Provide the phone number, website and other contact channels that the business monitors. Test each destination before saving it. If a channel is not supported in your market or account, leave it out rather than entering a placeholder.
Verify ownership of the listing
Verification protects the listing from unauthorized changes. Bing Places may offer a PIN by business address, phone or email; the methods shown depend on the account, location and local eligibility.
- From the listing’s verification area, review the available delivery methods.
- Choose a method that the business can access immediately and that clearly belongs to the organization.
- Request the PIN once the profile details are ready for review.
- Check the selected phone, email inbox or physical address for the code.
- Enter the PIN in Bing Places before it expires or the request is superseded.
- Save the confirmation and note which account completed verification.
Do not publish a verification code publicly or forward it to an untrusted person. If no method is available, the displayed details are wrong, or a request fails, use Bing Places support rather than repeatedly creating new listings.
Understand publication timing after you submit changes
Verification and publication are separate events. A listing can be verified while an edit is still being reviewed or processed for display.
In a Microsoft Learn Q&A response dated June 2026, external staff moderator Vahid described typical publication cycles of 7–10 days in North America and up to two weeks elsewhere. The response also says cycles vary, so these figures are support guidance, not a guaranteed deadline or service-level commitment.
Make one coherent set of changes, submit it, and allow the expected cycle to pass before judging the result. Further edits while an update is pending can change the expected publication date. Keep a copy of the submitted values so you can compare the eventual live listing without repeatedly resubmitting the same request.
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Check the live listing and investigate differences
After the processing window, search both Bing Search and Bing Maps while signed out or in a private browser window. Check the business name, address, map pin, phone number, hours, services and photos separately; one field can update while another remains unchanged.
Why Bing may show a different value
Microsoft-hosted guidance explains that Bing can combine information from Bing Places with other sources. Fresher external data or a conflict between sources can influence what appears in the public listing. A successful submission therefore does not guarantee that every field will display exactly as entered.
What to do when data conflicts
- Open the live listing and, where available, inspect the “Data from” area to see which sources are being used.
- Compare the displayed value with your Bing Places submission and with the business’s current public information.
- Check for another Bing record at the same address, phone number or map location.
- Correct outdated or conflicting information in the authoritative source you control, as well as in Bing Places when the field is editable.
- Allow the current publication cycle to finish before making another batch of edits.
- If the listing remains wrong or ownership is blocked, contact Bing Places support with the listing details and the specific conflicting field.
Handle a move, closure or duplicate correctly
Moving to a new address
Microsoft moderator guidance recommends treating a move as a new-location case rather than changing the old listing’s address in place. Create a new listing for the business at the new address, then mark the former location closed. This preserves a clear distinction between the old and new locations and reduces the risk that the old map record continues to direct customers to the wrong place.
Unusual cases—such as a short temporary move, a change of ownership, or a move within the same building—may need individual support advice. Do not assume that every address change should follow the same pattern.
Closing a location
Mark a permanently closed location as closed instead of deleting it immediately. A closure signal helps customers who search for the former address and helps distinguish an inactive location from a missing listing. Update the new location separately if the business continues elsewhere.
Duplicate listings
Duplicates can arise when an owner adds a new record without first searching, when old records remain after a move, or when another data source creates a second map entry. Identify which record has the correct location and ownership, avoid editing both, and request support to consolidate or resolve the duplicate when self-service controls do not provide an appropriate option.
Independent reader supportYour contribution helps us test, update, and keep practical guides available for everyone.Manage multiple locations with bulk upload
Bing Places says businesses with multiple locations can add them in one operation using its bulk upload tool. Bulk upload is useful when a company has a controlled, structured set of locations, but it does not remove the need to verify and monitor individual records.
Prepare a clean location file
- Use one row per physical location and a stable internal identifier.
- Keep names, addresses, phone numbers, hours and categories consistent with the information customers see.
- Check that each row represents a real location and is not already duplicated in Bing Maps.
- Separate permanently closed locations from active locations so they are not accidentally reactivated.
- Retain a dated copy of the file used for each upload.
Review the upload result
- Open the bulk-upload workflow in Bing Places and use the current template or format shown there.
- Map each column to the corresponding Bing Places field and correct validation errors before submission.
- Submit the batch and record any rows that are rejected, held for verification or returned with warnings.
- Resolve row-level errors rather than uploading the entire file repeatedly.
- Verify the locations and monitor publication individually, because one location can be delayed or affected by conflicting data even when the rest of the batch succeeds.
For very large estates, a local-listing management platform may add workflow controls, but the reviewed Bing Places material establishes only Bing’s own bulk-upload capability. Evaluate any additional system by its supported markets, bulk editing, verification process, source transparency, update turnaround and current price.
Maintain the listing after it is live
Local listing management is an ongoing operating task, not a one-time claim. Assign an owner and a backup administrator so changes do not depend on one employee’s account.
Use a practical review schedule
- Check the public listing after every submitted change and after the stated processing window.
- Review hours before public holidays, seasonal schedule changes and staffing changes.
- Confirm the phone number and contact channels whenever routing or service providers change.
- Audit the address and map pin after construction, relocation or suite changes.
- Replace photos when the exterior, branding, products or service offering changes.
- For multi-location businesses, compare the live records with the latest approved location file.
Keep a simple change log containing the date, field changed, account used, verification status and live result. It prevents conflicting operators from submitting overlapping edits and gives support a precise history if a listing becomes stuck.
Common problems and fixes
| Symptom | Likely cause | Action |
|---|---|---|
| No listing appears in search | The business is new, the query is too narrow, or publication is still pending. | Search by address and phone, check the Bing Places dashboard, and allow the applicable publication cycle before submitting another change. |
| An existing listing cannot be claimed | Another account controls it, the record is duplicated, or the verification method is unavailable. | Confirm that it is the correct location, gather proof of authority, and contact Bing Places support rather than creating a second record. |
| The verification PIN never arrives | The selected phone, email or address is outdated or not eligible for that method. | Review the displayed delivery details, use another offered method, and request support if the details cannot be corrected. |
| The listing is published but verification is blocked | The public record may be drawing data from another source or the listing may have a conflict. | Inspect “Data from” where available, check for duplicates, avoid repeated edits during processing, and escalate the specific conflict. |
| An edit does not appear | Publication is pending, a later edit changed the queue, or another source supplied a conflicting value. | Compare the submitted and live values, wait through the cycle, and then correct the authoritative source or contact support. |
| A moved business still shows at the old address | The old record was edited in place instead of creating a new-location listing. | Create the new-location listing, mark the former location closed, and ask support about unusual move scenarios. |
| Two records represent one location | A new listing was added before checking for an existing record. | Stop editing both records, identify the correct owner record and request duplicate resolution. |
Regional and operational limits to keep in mind
Microsoft Support notes that Bing Places features can vary by country or region. A field, verification method, bulk workflow or publishing behavior visible in one market may not be available in another. Base your process on the controls shown in your own account rather than assuming that another business’s screenshots or instructions apply.
Bing Places also does not control every data source that Bing may consult. Even a verified, complete profile can be supplemented or contradicted by external information. The most reliable approach is to keep the Bing submission and the business’s other public records aligned, then allow time for Bing to process the change.
A concise operating checklist
- Search Bing Maps and Bing Search for an existing record.
- Claim the matching listing instead of creating a duplicate.
- If no match exists, add one accurate new listing.
- Complete the name, address, map pin, hours, services, photos and contact methods available in your market.
- Verify ownership using an offered address, phone or email method.
- Submit one coherent update and note the date and account used.
- Allow the variable publication cycle; Microsoft support guidance cites 7–10 days in North America and up to two weeks elsewhere, but does not guarantee those times.
- Check the live listing in both Bing Search and Bing Maps.
- Inspect “Data from,” look for duplicates and resolve source conflicts if the public result differs.
- For a move, create a new-location listing and mark the old location closed.
- For multiple locations, use Bing Places bulk upload and then review each location’s status.
- Maintain a change log and recheck details whenever the business changes.
What success looks like
A well-managed Bing Places presence has one authoritative record per active location, a verified owner, complete customer-facing details, an accurate map position and a maintenance process for hours, contacts, photos and moves. It remains subject to Bing’s review process and other data sources, but this workflow gives you the clearest way to submit accurate information, detect conflicts and keep the listing usable over time.
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