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How to Track Press Releases from Companies and Competitors

By Freedom251 Team · · 5 min read

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To track company and competitor press releases, subscribe to each company’s official newsroom or investor-relations RSS feed or email alerts, then collect the feeds in one RSS reader. For U.S. public companies, add SEC EDGAR company-search RSS feeds when you also need regulatory filings; keep filings separate from company-issued announcements.

Start with the company’s own announcement sources

Use the company newsroom or press-release page as the authority for its announcements. Large companies often place it under a News section. Also check investor relations: public companies may offer separate subscriptions for press releases, SEC filings, events, presentations, and financial reports. Feedly’s guide recommends starting with the official press-release page: Feedly documentation.

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Build a source list for every company you follow. Record its newsroom, investor-relations page, available RSS feeds or email-alert form, and—if it is a U.S.-listed company—its SEC company profile. A third-party aggregator can help you discover coverage, but verify important details against the original release and its publication date.

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Choose RSS, email, or both

RSS for a centralized stream

Look for an RSS link on the newsroom or investor-relations page. Add each feed to an RSS reader and organize companies into folders, such as an industry or competitor set. RSS is useful when you follow multiple companies because new posts arrive in one place while retaining their source links.

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Email for direct notifications

Use the company’s email-alert form if you prefer messages in your inbox, or subscribe to both email and RSS for important sources. Some investor-relations pages let you choose press releases separately from events, presentations, filings, and financial reports. TelevisaUnivision, for example, offers distinct RSS categories and email alerts; its subscription requires clicking an activation link, so follow the instructions on the specific company’s page: TelevisaUnivision investor relations. Reliance also offers selectable release, event, presentation, and filing notifications: Reliance investor relations.

Set up a repeatable tracking workflow

  1. List the companies. Include direct competitors and any companies whose announcements affect your market.
  2. Find official pages. Search each company’s website for “News,” “Press Releases,” or “Investor Relations.” Save the official page URL and note whether it offers RSS, email, or both.
  3. Subscribe to native feeds. Add RSS feeds to your reader and select only the email categories you need. Confirm email subscriptions when the site asks you to.
  4. Organize the reader. Create a folder for each sector or competitor group. Keep the source name and original release link with saved items.
  5. Add filing feeds where relevant. For U.S. public companies, subscribe to the SEC company-search RSS feed and filter by filing type when needed. Keep this folder distinct from company newsroom releases.
  6. Check the source when it matters. Open the official release or filing to verify wording, date, and context before relying on a summary or an aggregator’s alert.

Track U.S. public-company filings separately

The SEC’s EDGAR search can provide RSS feeds for recent company filings, and search results can be filtered by filing type. Find the company through SEC Company Search, then use the RSS link for that search. These feeds can surface annual and quarterly reports and current reports, but they are not the company’s own press releases. The SEC also publishes feeds for its own press releases and agency materials; those are regulator updates, not issuer announcements. See the SEC’s RSS Feeds guidance, dated May 12, 2017 and last reviewed or updated June 24, 2026.

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What to do when a company has no RSS feed

Check its investor-relations subscriptions, newsletter, and official social channels. Smaller or younger companies may publish updates through email or social media rather than maintaining a dedicated release page.

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If the company has a well-organized press-release listing but no native feed, a custom RSS builder may be able to turn that page into a feed. Feedly’s documented workflow is to paste the page URL, select the release list in the preview, build the feed, and save it to a folder. Feedly says RSS Builder is available on Pro+ or Enterprise plans; confirm current plan terms before relying on it: Feedly plans.

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Custom feed creation is not guaranteed to work. Feedly warns that pages rendered dynamically with JavaScript or pages with jumbled organization may not be supported. Check the preview to ensure it is selecting the release list rather than unrelated page content. If the builder cannot extract updates reliably, use the company newsletter or official social accounts instead. Read Feedly’s guide to following company press releases.

Choose a setup that fits your monitoring needs

Method Best for Trade-off
Company RSS feeds Following official newsroom updates in a reader Feeds must be found and added company by company; some sites do not offer one.
Company email alerts Receiving direct notifications without an RSS reader Subscriptions are spread across company sites, and category choices vary.
RSS reader Centralizing many feeds with folders and saved links It organizes feeds but does not create a native company feed where none exists.
Custom RSS builder Trying to follow a structured release page without a native feed Availability may depend on a paid plan, and dynamic or poorly organized pages may fail.
SEC EDGAR company-search RSS Monitoring U.S. public-company regulatory filings It covers filings, not company-issued press releases.
Official newsletters or social channels Following companies without a dedicated release feed Updates may be mixed with other content and may need manual review.

Direct company alerts preserve first-party sourcing and can be free, but require setup across multiple sites. A reader reduces the need to check each one manually. A custom builder can fill some gaps, but its success depends on the structure of the page.

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Reduce missed updates and alert noise

  • Separate source types. Use different folders or labels for company releases, SEC filings, and third-party coverage so an analyst’s summary is not mistaken for an issuer announcement.
  • Keep original links. Save the release URL and source name with notes so you can return to the exact announcement.
  • Inspect custom-feed previews. Confirm that the builder captures the press-release list and not navigation, unrelated news, or repeated page elements.
  • Narrow noisy alerts carefully. Reduce the company list or filter by topic when volume is high, but retain access to the unfiltered official source for verification.
  • Recheck subscriptions occasionally. If updates stop appearing, revisit the company page to confirm the feed or alert categories are still available.
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Frequently Asked Questions

Can I follow press releases for companies that are not publicly traded?

Yes. Start with the company’s newsroom, newsletter, and official social accounts; SEC EDGAR company-search feeds are for public-company filings, not private-company releases.

Does an SEC RSS feed replace a company’s press-release feed?

No. SEC feeds track regulatory filings or SEC agency material, while a newsroom feed tracks announcements published by the company.

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Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon at the time of purchase will apply.

company newscompetitor monitoringpress releasesRSS feedsSEC EDGAR

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