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Freedom251 › Blog › Australia

How to Show GST-Inclusive Prices in a YouTube Live Product Demo

By Freedom251 Team · · 4 min read

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Show the applicable customer price with GST included, make it easy to read in the live video, and keep it consistent with what you say, write in chat or the description, and show in any YouTube Shopping listing. The correct GST treatment depends on the product and transaction, so confirm the current price and tax treatment with the merchant before the stream.

What price should viewers see?

Where GST applies to a consumer sale, the advertised customer-facing price should generally include GST. The Australian Taxation Office notes that the exact Australian Consumer Law requirements depend on the facts of the supply. Check the product and transaction rather than assuming every item is taxable at the standard rate. ATO guidance on GST-inclusive prices.

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The ACCC advises businesses to state the total price and assess its prominence in context. Medium, size, placement, colour and font can all matter. A clear price card is a practical way to make the total prominent in a video, not a YouTube-prescribed legal format. ACCC Advertising and selling guide (July 2021).

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Prepare the price before going live

  1. Confirm the current customer price and tax treatment. Check the merchant’s current price data and whether GST applies to this specific product and transaction.
  2. Make one clear on-screen price card or lower-third. Show the total customer price, including GST where applicable. Use contrast and placement that keep it legible over the product footage.
  3. Say the total aloud. Make clear that the displayed amount includes GST, where it does.
  4. Match every other price reference. Use the same amount in any pinned chat message, description and product listing. Leave the graphic visible long enough for viewers, including those watching on small screens, to read it.
  5. Check the price again shortly before the stream. If the merchant changes the price, update the graphic and other references before presenting the product.

These presentation choices apply the ACCC’s total-price and prominence guidance; the cited guidance does not prescribe a YouTube overlay template, minimum font size or display duration.

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Calculate the GST component only when the supply is fully taxable

For a standard fully taxable supply, GST is 10/11 of the GST-inclusive amount—not 10% of that inclusive amount. For example, a $22 inclusive price comprises $20 before GST and $2 GST. Section 9-75 of the A New Tax System (Goods and Services Tax) Act 1999 sets out the calculation and includes an example of a $22,000 taxable sale containing $2,000 GST. GST Act, section 9-75.

Do not apply the 10/11 calculation automatically to GST-free or input-taxed supplies, or where special calculation rules apply. Verify the treatment for the particular sale; this general example is not a determination of a product’s tax status.

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Use YouTube Shopping tags as a supplement, not the only price display

Eligible creators can tag products featured in a livestream and may pin a product. Availability depends on YouTube Shopping eligibility, geography and product availability; products must be available for delivery in the viewer’s location. Tags may also be absent in some circumstances, including certain content or monetisation restrictions. YouTube guidance on tagging products in live streams.

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Prepare and review tags before going live. YouTube says some changes made during a livestream may not appear for existing viewers; its desktop guidance recommends completing rearrangement or removal at least 30 minutes before the stream. Keep the price visible in the video so the presentation does not depend on every viewer seeing a tag or shopping panel.

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YouTube Shopping can take a buyer to a retailer or marketplace. The retailer or marketplace determines the final price and applicable fees and taxes, so check that the live amount and the retailer’s customer-facing price agree. A tag is a discovery surface, not a guarantee that every viewer sees the same final checkout amount. YouTube buyer guidance and YouTube Shopping support policies for buyers.

Show discounts and promotions with their conditions

If a product is discounted, distinguish its ordinary customer price from the promotional price and state the conditions clearly. YouTube documents sales-price annotations, merchant promotions and price-drop badges for tagged products. These features have platform and retailer eligibility requirements; the documentation identifies Shopify and Google Merchant Center as ways to manage certain promotions. A platform badge does not replace checking the current price and applicable tax. YouTube guidance on activities for tagged products.

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Quick pre-stream check

  • The merchant has confirmed the current price and applicable GST treatment.
  • The on-screen total is readable against the footage and includes GST where applicable.
  • The spoken amount, graphic, pinned chat or description, and product listing agree.
  • Any discount has clear conditions and is not confused with the ordinary price.
  • Product tags are reviewed in advance, and the live graphic remains useful without them.
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Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon at the time of purchase will apply.

AustraliaGSTProduct DemosYouTube LiveYouTube Shopping

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