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Freedom251 › Blog › Breast Cancer Research Foundation

How to Set Up a Livestream Fundraiser for Breast Cancer Research

By Freedom251 Team · · 5 min read

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To run a livestream fundraiser that sends contributions to a breast cancer research charity, create a campaign with the charity itself or a fundraising service that supports it, then direct viewers to that campaign’s donation page—not to your personal tips, Bits, or subscription buttons. For Breast Cancer Research Foundation (BCRF), the charity lists Tiltify and Streamlabs Charity as options; confirm current availability and donation handling in your location before announcing the event.

Choose the charity and donation route first

For a BCRF fundraiser, start with its livestream fundraising guidance, which describes using Tiltify or Streamlabs Charity. The exact charity listing and service availability may depend on your location, so check them before you publish the campaign or promote a donation link.

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Other routes may suit particular creators. Twitch has a built-in Charity tool that lets creators find eligible charities and start campaigns; its directory is based on PayPal Giving Fund data. Check whether BCRF appears in the tool for your region. YouTube Giving supports eligible creators and recipients, while JustGiving describes a streaming fundraiser setup that can connect with listed services including Twitch, YouTube, and Facebook Live. Availability and eligibility are not universal across countries or accounts.

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Route What it offers What to verify
BCRF through Tiltify BCRF gives campaign setup instructions, including selecting BCRF, creating an individual campaign, adding a name and dates, setting a goal, and optionally adding incentives. Its guidance says Tiltify can integrate with Twitch by linking accounts. Confirm BCRF is listed for you, how the campaign connects to your stream, and current receipt, fee, payout, and regional terms.
BCRF through Streamlabs Charity BCRF directs streamers to Streamlabs Charity and identifies fundraising tools and custom BCRF overlays. Check current charity availability, donation flow, account requirements, overlays, fees, and payout terms.
Twitch Charity Twitch’s built-in tool helps creators find an eligible charity, start a campaign, and set a goal. Check whether BCRF appears in your region and review the current donation and receipt process. Bits and subscriptions are not direct charitable donation tools.
YouTube Giving Eligible creators can add a Donate button to videos and livestreams, with donations available on the watch page or in live chat. The cited YouTube FAQ lists location support, at least 10,000 subscribers, YouTube Partner Programme membership, and exclusion of channels designated Made for Kids. The recipient must also qualify; check current YouTube guidance.
JustGiving Its guide covers selecting a charity or existing page, setting up a stream, connecting listed services, and promoting the event. Confirm that the charity and fundraising configuration are supported where you and your donors are located.

Compare routes on five points: whether the exact charity is supported; whether viewer payments use the charity campaign rather than your personal channel income; country and currency coverage; available donation buttons, alerts, goals, and overlays; and fees, payout timing, and receipt handling. The services’ current terms differ, and the sources do not establish comparable fees or payout schedules across all options. Verify those details on the service you choose rather than promising a particular amount or timing.

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Build the campaign page

BCRF’s Tiltify setup instructions describe choosing Breast Cancer Research Foundation as the cause and creating an individual campaign. Add a concise campaign name, the stream date or dates, and a fundraising goal you are comfortable sharing. A specific goal gives viewers context, but it is a target—not a guarantee of funds raised.

You can add an incentive, such as a giveaway entry or digital item, if the service supports it. Check the platform’s terms and applicable local rules before offering incentives, particularly where eligibility, entry conditions, or prizes are involved.

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Connect the fundraiser to your livestream

  1. Create the campaign. Select the named charity in the platform and complete the campaign fields. Save the public donation page URL.
  2. Link the stream account or service. For Tiltify, BCRF says Twitch can be connected by linking accounts. Other platforms may use a supported stream connection or campaign link; follow the service’s current setup instructions.
  3. Add the donation page and stream elements. Put the campaign URL where viewers can find it, such as your stream description or chat command. If you use a donation button, alert, or overlay, make sure it points to the selected charity campaign and displays correctly in a test or preview.
  4. Confirm the live experience. Check the page from a viewer’s perspective and verify that the stream connection, donation route, and any promised alerts or overlays work before going live. Do not announce an integration feature until you have confirmed it is available for your account.

BCRF identifies custom overlays among the Streamlabs Charity tools it promotes. JustGiving’s streaming guide describes connections for listed services including Twitch, YouTube, and Facebook Live. Features can change, so rely on the selected service’s current account setup rather than assuming every platform supports the same integration.

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Make clear where the money goes

Tell viewers to use the campaign’s charity donation button or page, and name the beneficiary in your stream title, description, and spoken explanation. Twitch distinguishes donations through Twitch Charity or a charity fundraising service such as Tiltify from viewers sending a streamer tips, Bits, or subscription revenue that the streamer later donates. Those ordinary channel payments are not charitable donations through Twitch’s charity system and are not tax deductible through that mechanism. Do not call them direct donations to the charity.

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If using YouTube Giving, the cited YouTube guidance says the program’s donations are collected and distributed by Network for Good at Google’s request, and YouTube pays transaction fees. This describes YouTube Giving; it should not be generalized to another platform. For the route you choose, explain the payment path using that service’s current terms and avoid making tax or receipt promises unless the charity or platform confirms them.

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Promote the event and report the result

Before the stream, share the campaign page, event date, beneficiary, and a short explanation of the cause. During the broadcast, repeat the charity donation link and explain how to find it; JustGiving’s streaming guide also recommends setup and social promotion as part of the process.

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Afterward, report the total shown by the campaign and identify it as the campaign total. Do not say that the charity has received or been paid the money until that payment is confirmed by the relevant platform or charity.

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