To send newsletter-style updates on WhatsApp, choose the format that matches your audience: publish to a WhatsApp Channel for follower-based updates, use marketing messages in the WhatsApp Business app to contact selected customers directly, or use the WhatsApp Business Platform for template-based messaging workflows. For direct business messages, first get clear permission to contact each recipient on WhatsApp, identify your business, explain what you will send, and honor opt-out requests.
These formats are not interchangeable. Channels are a one-way, public-facing feed; marketing messages are paid, targeted messages with action buttons; and Platform messages follow template and customer-service window rules. WhatsApp’s feature guides and policy, accessed October 4, 2026, describe evolving availability, so some controls may differ by account or region.
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Choose the right WhatsApp newsletter format
“WhatsApp newsletter” is a useful description of a publishing goal, not the name of one universal WhatsApp feature. Decide whether readers should follow a feed, receive selected direct messages, or be reached through a managed messaging workflow before you write the update.
| Format | Audience | Interaction | Content and actions | Cost and availability |
|---|---|---|---|---|
| WhatsApp Channel | People follow a channel to receive its updates. | Followers can react and participate in polls, but cannot reply directly to an update. | Text, images, video, stickers, links, audio, and polls. | No price is stated in WhatsApp’s channel guidance. Channels and some features are rolling out and may not be available to every account or region. |
| WhatsApp Business app marketing messages | The business selects recipients from its contacts and broadcast lists. | Messages can include buttons for tap to reply, a website, a phone call, or a catalog. | Text and media with an action button; each marketing message currently requires at least a photo. | Paid: the sender reviews the selected audience and estimated price before sending, and pays for successfully delivered messages. The feature is limited to some countries and may not be available to every business. |
| WhatsApp Business Platform | Business-initiated messages go to customers through a business messaging setup. | Outside the allowed reply window, approved templates are required for outbound messages. | Template-based outbound messaging; the rules differ from publishing a Channel update. | Specific pricing and availability are not stated in the policy guidance summarized here. |
WhatsApp may label marketing messages as “business broadcasts” in some countries. The label does not make them the same as Channel posts: broadcasts target selected contacts, while Channels are feeds that people choose to follow.
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Get consent before sending direct business messages
WhatsApp Business Messaging Policy says a business may contact a person only if it has their mobile number and has received opt-in permission confirming that they want subsequent messages over WhatsApp. The opt-in must clearly say the person is agreeing to receive WhatsApp messages and clearly name the business. Having a phone number, a past customer relationship, or permission to email someone does not by itself establish the WhatsApp opt-in described by the policy.
Make the permission specific and understandable
State the channel and the business name in the request. Tell people what kinds of updates they will receive—such as order news, service notices, or promotions—and, where practical, let them choose categories separately. Set a realistic expectation for frequency rather than implying that messages will be occasional if you plan to send them regularly. WhatsApp recommends category-specific opt-ins as a way to reduce unwanted messages and blocking.
For example, a sign-up could say: “Yes, send me [Business Name] updates on WhatsApp about [named category]. I can reply STOP to opt out.” Adapt the wording to the actual messages and opt-out process you support; do not collect consent for one purpose and then use it for unrelated promotions.
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Make opting out easy, then act on it
Explain how someone can stop all messages or, if you offer category choices, stop a selected category. Keep the instruction visible and intuitive. Promptly honor requests to stop, block, or opt out, and make sure the people managing the audience can apply the request before another campaign is sent. WhatsApp’s marketing-message guidance also requires businesses to secure necessary permissions and comply with stop or opt-out requests.
How to create a WhatsApp Channel newsletter
Use a Channel when the goal is to publish updates for people who choose to follow a feed, not to send private messages to a list. Channel updates are visible to followers and visitors; do not describe them as private. Followers are not visible to other viewers, but admins may see a follower’s profile name and, depending on privacy settings and whether the admin has that person as a contact, additional profile details or interactions.
- Open Channels in WhatsApp. If Channels or the creation control is not present, the feature may not yet be available to your account or region.
- Choose Create channel. Enter a name. Add a description and icon if useful so people can recognize the publication and understand its subject.
- Create the channel, then share its link or QR code. WhatsApp says these can be shared through chats, Status, or other apps. Invite additional admins if others need to help manage it; WhatsApp’s instructions allow up to 16 additional admins.
- Publish a useful, scannable update. Choose an appropriate supported format—text, image, video, sticker, link, audio, or poll. Put the main point first and use a clear link or call to action when relevant.
- Review channel insights. WhatsApp describes insights including reach, follower changes, regions, reactions, and poll results. Use these to understand how updates are being received, without treating them as proof that a particular message caused a business outcome.
Channels support reactions and polls, but followers cannot reply directly to an update. If you need one-to-one replies or want to target named customers with a promotion, a Channel is not a substitute for direct messaging.
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How to send a marketing message in the WhatsApp Business app
Marketing messages are the direct-message option described in the Business app guide. They are paid, may not be enabled for every business or country, and currently require a photo. Meta reviews messages before they are sent, so do not assume that creating one makes it immediately available to recipients.
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- Add the required photo, then write the message. Keep the text focused on the opted-in audience and the category they agreed to receive.
- Add an optional action button. Depending on the available options, it can let a recipient tap to reply, visit a website, call a phone number, or open a catalog.
- Select the audience. Check the selected recipients against your current opt-in and opt-out records before proceeding.
- Review the estimated price and delivery details. WhatsApp says businesses pay for successfully delivered marketing messages. Confirm the recipients and displayed estimate before sending.
- Send or schedule the message. If scheduling, make sure the device has an internet connection at the scheduled send time.
Because access and controls can vary, follow the current options shown in your own app rather than assuming every Business account has the same marketing-message feature.
Independent reader supportYour contribution helps us test, update, and keep practical guides available for everyone.Using the WhatsApp Business Platform instead
The Business Platform is a separate messaging path, not a way to publish Channel posts. Under WhatsApp Business Platform policy, a business may initiate conversations only with approved message templates. When a customer messages the business, replies without a template are permitted within 24 hours of that customer’s last message. After that window, an approved template is required for an outbound message.
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This distinction matters for newsletters: a Channel post is published to followers, while a Platform message is an outbound conversation message governed by template rules. Do not treat the Platform’s 24-hour customer-service window as permission to send an unrestricted newsletter after a Channel post or outside a customer conversation.
Write updates people expect and can scan
- Match content to the sign-up. Keep promotions, service information, and other categories aligned with what people agreed to receive.
- Lead with the useful detail. Say what changed, what the reader needs to do, and by when. Keep supporting context secondary.
- Use media with a purpose. A Channel can use text, images, video, stickers, links, audio, and polls. A Business app marketing message requires a photo and can include text and an action button.
- Make the next step clear. Use an appropriate button for direct marketing messages, or a relevant link in a Channel update. Avoid a call to action that does not match the audience or the stated purpose of the message.
- Respect attention and choice. Send relevant updates at the cadence you described, make opt-out instructions clear for direct messaging, and promptly apply requests to stop.
Pre-send checklist
- Have you selected the right format: Channel, Business app marketing message, or Business Platform?
- For direct business messages, do you have the recipient’s number and an opt-in that clearly names your business and says messages will arrive on WhatsApp?
- Does the content fit the category or purpose the person agreed to receive?
- Can recipients easily understand how to stop messages, and will your team honor requests promptly?
- For a Channel, does the post work as a follower-facing update rather than implying privacy or direct replies?
- For a marketing message, have you added the required photo, checked audience and price, and accounted for Meta review?
- For the Business Platform, are outbound templates approved, and are any non-template replies within the 24-hour window?
Frequently Asked Questions
Can WhatsApp Channel followers reply to a newsletter update?
No. Channel followers can react to updates and take part in polls, but they cannot reply directly to a Channel update. Use a direct messaging format when recipients need a reply path.
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No. Updates are visible to followers and visitors. Other viewers do not see the follower list, though Channel admins may see a follower’s profile name and, in some circumstances, additional profile details or interactions.
Can I schedule a marketing message if my phone is offline?
WhatsApp’s Business app guide says the device needs an internet connection at the scheduled send time.
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