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1Fix the driver behind crashes, sound loss and screen glitches2Repair Windows errors before they cause bigger problems3Scan for outdated or missing drivers - takes under a minuteReview every AI-generated or automatically enhanced Google Ads asset before it can serve. Check its claims, imagery, offers, destination references, policy status, brand fit, and local disclosure obligations in the complete ad context. Then use asset reporting to identify what Google added and either remove an individual output or disable the relevant automation when the campaign supports that control.
Google applies the same Ads Policy standards to generative content as to advertiser-created content. A generated suggestion is not an approval, and an asset can be disapproved because of how it combines with other assets or because of rules in the market where it runs.
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What counts as an AI-generated Google Ads asset?
Google Ads can create, rewrite, adapt, or suggest creative in several campaign areas. The source matters because the review screen, reporting label, and available controls differ.
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| Area | Possible automated output | Where to review or monitor | Important control or limitation |
|---|---|---|---|
| Performance Max asset groups | Text, images, logos, business names, and video-related assets; website-derived or previously used assets may be prefilled. | Asset-group setup and asset reporting. | You can review and discard generated suggestions. If no video is supplied, Google may create one from other asset-group assets after publication. |
| Search text customization and AI Max | Customized text variants (the feature was formerly called automatically created assets). | Asset reporting and the Added by column. | Google identifies customized text with Google AI. Google’s published schedule said campaigns using text customization would automatically upgrade to AI Max beginning in September 2026; that date has passed, so check the controls shown in the account now. |
| Performance Max video enhancements | Vertical or square versions, shorter cuts, and voiceovers made from supplied video. | Asset-group, campaign-level, and channel-level reporting. | A campaign-level setting can disable the enhancement category, while an individual unwanted output can be removed where the interface offers removal. Generated voiceover availability is limited to English accounts and eligible assets. |
| Image enhancements | Adaptive layouts and animated images. | Campaign setup and creative settings. | Defaults are campaign-specific. New Demand Gen campaigns have image enhancements enabled by default and allow opting out during setup. App campaigns may enable them when Google detects a performance opportunity. |
| Consumer-facing AI labels | A disclosure in My Ad Center’s How this ad was made panel, and in some cases a visible label on the ad. | AI-label settings and the rendered ad. | Google says labels may appear on ads targeting the European Union, India, and New York. The label setting does not by itself establish compliance with local law. |
Availability is not universal. Generative features roll out gradually and can be restricted by interface language, account verification or eligibility, URL, and sensitive category. An option missing from one account is not evidence that the campaign is misconfigured.
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Build a pre-launch review that catches errors
Use the following sequence for every campaign that contains a suggestion, generation, customization, or enhancement. Keep a record of the approved source for each factual element so another operator can reproduce the decision.
1. Inventory every source
Identify the campaign type and label each asset as advertiser-provided, generated during setup, suggested by Google, or automatically enhanced after launch. In Performance Max, inspect the asset group for generated text, images, logos, business names, and any video option. Note whether a video was supplied; without one, Google may assemble a video after publication.
2. Reconcile facts with approved material
Compare every claim, product depiction, price, discount, feature, qualification, date, and destination reference with the approved website, feed, offer terms, or legal copy. Mark and reject outputs that contain fabricated details, unsupported performance promises, altered product appearance, an expired offer, or wording that changes the meaning of a qualification. Treat an attractive image as unapproved until its products, people, logos, and context are accurate.
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3. Inspect the complete ad combination
Review the headline, descriptions, images, video, logo, business name, call to action, and landing page together. Google can disapprove an asset because of its combination with another asset, even when each item looks acceptable in isolation. Check that the landing page delivers the advertised product and price, works in the target country, and does not contradict a generated statement.
4. Apply policy and local-law checks
Ads Policy applies regardless of how content was created. Check prohibited or restricted claims, misleading representation, inappropriate content, trademark use, editorial requirements, and category-specific rules. Add a separate market check for consumer-disclosure laws. A Google AI label can help disclose an asset, but it is not a legal-compliance guarantee.
5. Review and discard suggestions before saving
In Performance Max, inspect the generated suggestions in the setup flow and select only those that pass the factual, policy, brand, and legal review. Discard inaccurate or off-brand suggestions rather than assuming that a generation guardrail has approved them. If a prompt is available for text generation, use it to state approved tone, audience, product terminology, and prohibited claims; still review the returned text line by line.
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6. Confirm the account’s actual controls
Before publishing, record which automation settings are visible, whether the campaign is eligible, and whether the target language, URL, or category limits a feature. Screens and labels change as Google rolls out features. Save screenshots or an internal change note showing what was enabled, disabled, accepted, or discarded.
Performance Max: review generated assets before publication
Performance Max can suggest or generate text, images, logos, business names, and video-related assets for an asset group. Google may prefill a logo or business name from the website or from an earlier asset group, so verify ownership, spelling, capitalization, and the exact legal or trading name before accepting it.
Text and image suggestions
Open the asset-group creation or editing flow and inspect each generated item in the same context in which it will serve. Validate numerical claims, superlatives, product variants, visual details, and implied guarantees. Remove anything that cannot be supported by the approved source. A generated image that changes packaging, color, quantity, or a person’s apparent result should be treated as materially inaccurate, not as a harmless artistic variation.
Generated video when no video is supplied
If the asset group has no advertiser-supplied video, Google may create one from the other assets after the campaign is published. Plan a post-launch inspection rather than treating publication as the end of review. Check the resulting scenes, on-screen text, pacing, music or voiceover, branding, and claims, then remove the output if it fails approval.
Prompting does not replace approval
Where Google offers a prompt to guide text generation, keep prompts grounded in approved facts and required wording. Do not use a prompt as a substitute for source verification: the output remains subject to Ads Policy, combination review, and local law.
Search text customization and the AI Max transition
Google’s reporting guidance identifies customized text assets with Google AI in the Added by column. Text customization was formerly described as automatically created assets. In September 2026, Google’s published schedule said campaigns using text customization would automatically upgrade to AI Max. Because that schedule is now in the past, use the labels and settings currently displayed in the account rather than relying on an older help-page screenshot or an assumed migration state.
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Find the generated variants
In the available asset reports, filter or scan the Added by column for Google AI. Review the associated text, combinations, impressions, spend, conversions, and other available metrics. Export the report when operating at agency scale so the team can preserve which variants served and when.
Interpret performance without overclaiming
Reporting tells you where customized text served and how it was attributed; it does not prove that automation caused an improvement. Compare variants only with a defined test design and account for budget, query mix, seasonality, landing-page changes, and other campaign edits. No independent performance result is established here.
Performance Max video enhancements: monitoring and control
Video automation can reformat supplied footage into vertical or square versions, shorten a cut, or add a voiceover. Inspect these outputs at three reporting levels: asset-group, campaign, and channel. The levels answer different questions: which group supplied the source, where the campaign used the enhanced version, and which channel received impressions.
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Check the first and last frames, crop safety, subtitles, logos, product proportions, music, voiceover pronunciation, and every spoken or displayed claim. Generated voiceover is documented as limited to English accounts and eligible assets, so do not assume that a non-English account can use the same option.
Disable a category or remove one output
If the entire enhancement approach is unsuitable, use the campaign-level video-enhancement control where it is available. If only one rendition is wrong, remove that individual generated asset instead of disabling all video automation. Google’s interface bundles some enhancement choices, so read the setting description before saving and confirm the resulting status.
Image enhancements and campaign-specific defaults
Image enhancements can create adaptive layouts or animated versions. There is no universal on/off rule. For a new Demand Gen campaign, enhancements are enabled by default and the setup flow provides an opt-out. In App campaigns, Google may enable enhancements after detecting a performance opportunity. For another campaign type, the control and default can differ again.
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When manual, prompted image generation is offered, Google documents an eligibility requirement of at least 30 days of ad activity for applicable accounts. That threshold is an eligibility condition, not a performance benchmark. If the option is absent, verify account history, language, URL, category, and rollout status before troubleshooting the creative itself.
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Monitor customized text
Schedule a recurring asset-report review. Look for Google AI in Added by, then record impressions, spend, conversions, combinations, and any policy status. Save the report date and campaign state so a later change can be distinguished from an older generated variant.
Monitor enhanced video
Inspect asset-group, campaign-level, and channel-level views for new or enhanced renditions. A rendition may appear after publication, so include a check shortly after launch and again after meaningful creative or budget changes.
Recheck landing pages and offers
Generated copy can outlive a promotion or point to a page whose content changed. Reconcile active ads with current prices, inventory, eligibility terms, geographic availability, and legal disclaimers whenever the underlying source changes.
Remove one asset or disable automation?
| Situation | Preferred action | Why |
|---|---|---|
| One image, headline, video cut, or voiceover is inaccurate or off-brand. | Remove that individual generated asset where the interface provides removal. | Other approved assets can continue serving while the defective output is excluded. |
| The whole enhancement category conflicts with brand, legal, or production requirements. | Turn off the relevant campaign or creative automation setting. | This prevents the category from producing or adapting additional assets, subject to the campaign’s available controls. |
| The control is missing. | Check campaign type, eligibility, account language, URL, sensitive category, and current rollout state; then consult the live Google Ads Help instructions. | Controls vary by campaign and may not be available to every account. |
| An asset is disapproved. | Diagnose the asset in its complete combination and landing-page context, correct or remove it, and submit any eligible appeal through the account. | Disapproval can result from the combination, not only from the generated item itself. |
AI labels and regional disclosure
Google’s AI-label setting can disclose designated AI-created or AI-edited assets in My Ad Center’s How this ad was made panel. Google’s July 9, 2026 policy update also permits direct visual or text labels on image and video ads. Google says labels may appear directly on ads targeting the European Union, India, and New York.
Google may apply a label itself in some cases, and those labels cannot be overwritten. Election ads retain a separate campaign-setting disclosure for synthetic or digitally altered content. Treat the built-in label as one disclosure mechanism, then confirm the requirements that apply to the advertiser, creative, product category, and target market. The setting does not guarantee compliance with every local law.
Troubleshooting common review failures
The generated asset is not visible before launch
Confirm that you are editing the correct campaign and asset group, that the account is eligible, and that the feature has rolled out for the selected language, URL, and category. Some outputs are created only after publication, especially a Performance Max video made when no video was supplied.
You cannot find a remove button
Look for the control at the asset or asset-group level and distinguish it from a campaign-level automation switch. If neither appears, the campaign may not expose individual removal or the feature may have changed. Do not assume that deleting a source asset disables every derived output; verify the live asset list after saving.
An asset passes your isolated check but is disapproved
Review the full combination, final URL, claims, disclosures, and local restrictions. Google states that all advertising content is held to the same standards regardless of creation method, and an otherwise acceptable item can fail in combination with another item.
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Allow for reporting latency, confirm that the correct report level and date range are selected, and check the Added by value. Video enhancements may be visible at asset-group, campaign, or channel level rather than in one universal report.
The ad has no visible AI label
A label may appear in My Ad Center rather than as an overlay, may depend on geography and asset type, or may be applied by Google only in qualifying cases. Absence of a visible label is not proof that no disclosure duty exists.
Agency and in-house governance checklist
- Maintain an approved-facts sheet for prices, features, qualifications, brand terms, and prohibited claims.
- Assign an owner for pre-launch approval and a different review date for post-launch generated outputs.
- Capture the campaign type, asset source, automation setting, target markets, and account eligibility at launch.
- Require a combination-level review that includes the landing page, not just a thumbnail or headline.
- Record every accepted, discarded, removed, and disabled output with its date and reason.
- Monitor Added by: Google AI text assets and Performance Max video reports at the levels available to the account.
- Recheck disclosure obligations when expanding into the European Union, India, New York, or another jurisdiction with synthetic-media rules.
- Revalidate the workflow whenever Google changes labels, defaults, migration behavior, or eligibility requirements.
What this workflow can and cannot establish
These controls establish provenance, approval status, reporting visibility, and the ability to remove or disable supported automation. They do not establish that AI-generated assets will improve conversions, reduce costs, or pass every market’s legal review. Those outcomes require the advertiser’s own testing, policy assessment, and legal advice where appropriate.
The safest operating principle is simple: treat automation as an additional production source, not as an approval layer. Approve only supported claims and accurate depictions, monitor what actually served, and choose the narrowest control that fixes the problem.
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