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Use the ad’s own More or Info menu and choose Report ad. That sends a policy concern to Google. If the promotion is for a prescription drug and you are in the United States, you can also report suspected false or misleading promotion to the FDA’s Office of Prescription Drug Promotion (OPDP) through its Bad Ad Program. A report flags a concern; it does not by itself prove that an advertiser broke a law or guarantee that either organization will remove the ad.
Report the pharmaceutical ad to Google first
Google’s ad-specific reporting control is the right starting point when the promotion appeared in Google Search or another Google service. Use the control attached to the sponsored result, not the general Search feedback form.
1. Open the ad’s options
- Return to the search results page where the sponsored pharmaceutical ad appeared.
- On that ad, select More or Info. The label can vary by device, account state, and Google interface version.
- Choose Report ad.
If several sponsored results are visible, select the specific ad that concerns you. Do not report a different advertiser simply because it sells a similar product.
2. Select the reason and describe the concern
- Choose the reason that best matches what you saw.
- Complete the form and add details when Google offers a description box.
- Review the information before sending it. Google says not to edit prefilled fields, because those fields identify the ad and its context.
Describe the observable problem: quote the claim, identify a missing risk warning, or explain how a comparison appears unsupported. Avoid declaring that the advertiser is definitively committing a crime. The platform decides whether the ad conflicts with its policies or applicable rules.
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3. Provide an email address if Google requests one
A person who is not signed in may be asked for an email address. Supplying one can allow Google to associate the submission with a contact point, but the form’s required fields determine whether a report can be sent. Use an address you can access if you want to receive any follow-up that Google chooses to provide.
4. Know what the report does not do
Google’s reporting page explicitly says, “Reporting an ad doesn’t block that ad.” Reporting and blocking are separate features. If you simply want to stop seeing a particular promotion on your account or device, use Google’s ad-blocking or ad-personalization controls as a separate action; blocking does not replace a policy report.
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If the promotion appeared on a Google partner site or app
Ads shown through Google’s partner network may expose an AdChoices control instead of the exact Search layout. Use this sequence:
- Select the AdChoices icon or control on the promotion.
- Choose Why this ad?
- Select the ad you want to report.
- Choose Report ad and complete the form.
Capture the page or app name, the date and time, and the ad’s destination before leaving if the promotion is likely to disappear. The same evidence can be useful for an FDA submission.
What to do when “Report ad” is missing
- Confirm that you are looking at a sponsored result, not an unpaid blue link, an AI-generated answer, a map listing, or a website page reached after clicking the ad.
- Open the ad’s More or Info menu. The report control is normally inside that menu rather than in the browser’s three-dot menu.
- Try the current Google Search page in a standard browser or the Google app. Extensions, content blockers, embedded browsers, and managed work devices can alter what controls are displayed.
- If you are on a partner site or app, use its AdChoices control and then Why this ad?.
- Do not substitute Google’s general Search feedback route. That route is intended for problems with Search or comments about how Search works, not for reporting the sponsored ad itself.
Google changes labels and layouts over time. If the control is not present, record the ad and use the most current ad-reporting help flow available in the Google service where it appeared.
Report a potentially misleading prescription-drug ad to the FDA
In the United States, the FDA’s Office of Prescription Drug Promotion handles prescription-drug promotion made by or for a drug manufacturer, packer, or distributor, including internet promotion. Its Bad Ad Program accepts concerns from anyone, including consumers who saw a direct-to-consumer promotion. The program’s outreach has a particular focus on helping healthcare professionals report suspected false or misleading promotion, but a consumer does not need to be a clinician to submit a report.
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Submit by email
Send a report to [email protected]. Include the product name, what the promotion said or left out, where and when you saw it, and any supporting link or image. If the ad led to a landing page, preserve that page’s address as well as the Search result itself.
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Call 855-RX-BADAD (855-792-2323). Have the same factual details ready: the drug’s name, the exact statement or omission, the location of the promotion, and a way to contact you if you are willing to provide one.
Include enough detail for review
- Product: the brand or generic name as displayed, and the dosage or indication if shown.
- Promotion: a screenshot, saved image, or preserved page address when practical.
- Specific concern: the exact benefit claim, risk omission, comparison, or data presentation that prompted the report.
- Context: the search terms, website or app, date, time, and whether the ad was aimed at consumers or healthcare professionals.
- Reporter details: contact information if you are willing to provide it. FDA accepts anonymous reports, although contact information can help if staff need clarification.
Write what you observed rather than reaching a legal conclusion. For example, “The ad says the medicine prevents complications but I could not find a risk statement in the same promotion” is more useful than “This ad is illegal.”
Which promotions fall within FDA’s Bad Ad route?
OPDP’s jurisdiction is specific. It covers prescription-drug promotion by or for a manufacturer, packer, or distributor. The Bad Ad page also identifies different contacts for other categories, including non-prescription drugs, certain biological products, medical devices, food and cosmetics, animal drugs, compounded drugs, and dietary supplements.
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For a product outside prescription drugs, check the FDA’s current contact table and use the office responsible for that category. Do not assume that OPDP will handle an over-the-counter medicine, supplement, device, or cosmetic simply because the promotion appeared in Google Search. Federal Trade Commission guidance can also be relevant to deceptive claims for some health products, including over-the-counter drugs and supplements, but it does not replace Google’s platform report or the FDA route for prescription-drug promotion.
What can make a prescription-drug promotion concerning?
FDA identifies recurring issues that can make prescription-drug promotion potentially false or misleading. A report is appropriate when you can point to a concrete feature such as:
- Risks that are omitted, minimized, or presented less prominently than the benefits.
- Benefit and risk information that is not balanced.
- Material facts left out of the promotion.
- Claims that do not appear supported by the cited evidence.
- Study data that are misrepresented, selectively presented, or described without important limitations.
- Comparisons with another treatment that are misleading or unsupported.
- An investigational drug presented as if its safety or effectiveness were already proven.
Google also has health and medicines policies with product- and location-specific limits on some prescription-drug services and advertising. An unusual claim, a certification requirement, or a restricted product does not by itself establish a policy or legal violation. State the facts that triggered your concern and let the relevant organization make that determination.
Google or FDA? Use this decision table
| Where to report | Primary purpose | Best fit | What to submit |
|---|---|---|---|
| Google Report ad | Review whether an ad violates Google’s advertising policies or applicable rules on Google services | Any sponsored pharmaceutical promotion shown in Google Search, a Google service, or a partner placement | The ad selected through More/Info, the reason, and factual details requested by the form |
| FDA OPDP Bad Ad Program | Review suspected false or misleading prescription-drug promotion in the United States | Prescription-drug promotion made by or for a manufacturer, packer, or distributor, including internet ads | Product name, explanation of the concern, link or image, and optional contact information |
| Other FDA office or agency contact | Handle the product category outside OPDP’s prescription-drug remit | Non-prescription drugs, supplements, devices, food, cosmetics, animal drugs, compounded drugs, or certain biological products | Use the current contact instructions for that category |
You may use both Google and FDA routes for the same U.S. prescription-drug ad. Google addresses the placement on its services; FDA addresses the promotion itself under its regulatory authority. Filing with one organization does not automatically forward the report to the other.
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Do not confuse an ad report with Search feedback
Google’s general Search feedback mechanism is designed for issues such as irrelevant results, broken features, or comments about how Search operates. It is not the ad-specific enforcement channel. When the complaint is about a sponsored pharmaceutical message, use Report ad attached to that message. If your concern is that ordinary Search results are technically malfunctioning, submit separate Search feedback and explain that different problem.
How to preserve evidence without putting yourself at risk
Save the ad before it changes
Search advertising is dynamic. Take a screenshot that includes the headline, visible claims, advertiser name, disclosure that it is an ad, and the date or time if your device displays it. Save the destination address by copying it rather than relying on memory. If the ad contains a video or interactive element, record the relevant frame or write down the exact wording and sequence.
Record what was missing
Risk information, limitations, and qualifying language may appear in a disclosure panel or on a linked page rather than in the headline. Note whether the ad showed any risk information, where it appeared, and whether the linked page changed the claim. Do not alter the screenshot or edit Google’s prefilled report fields.
Protect personal and medical information
Redact prescriptions, account numbers, patient names, and other people’s private information before attaching an image. Do not send medical records merely to illustrate an advertising complaint. If you describe your own experience, separate it from the claim made by the ad and include only details needed to explain the concern.
What happens after you submit?
Google reviews ad reports under its own policies and processes. FDA uses Bad Ad reports to inform review and surveillance. Neither route promises a particular response, removal decision, enforcement action, or personal update, and FDA generally does not comment on ongoing investigations.
A report should therefore be treated as a documented signal, not a finding. Keep your copy of the submission, screenshots, and the original wording in case you later need to clarify the issue or report a recurring version of the promotion.
Examples of useful descriptions
Risk omission
“The Search ad for [product name] says it reduces migraine days but does not show any risk information in the ad. The linked page discusses serious adverse effects only after several clicks. Screenshot and destination address attached.”
Unsupported comparison
“The ad says this drug is ‘safer than all alternatives’ but provides no study, population, time period, or definition of safer. The comparison appeared in the headline and repeated in the landing page.”
Investigational treatment presented as established
“The promotion describes the product as proven to treat the condition. It does not identify that the product is investigational, and I could not find an approved indication in the visible ad.”
These examples identify the statement, the missing context, and the evidence. They do not claim that a regulator has already reached a legal conclusion.
Why reporting matters
The FDA reported more than 2,400 reports of potentially false or misleading prescription-drug promotion as of October 2022. That is a dated cumulative program figure, not a current annual total. In 2021, prescription-drug promotion spending exceeded $23 billion, including more than $17 billion directed to healthcare professionals; FDA attributed those figures to AnswerSuite, Promotional Answers, and Kantar Media in its 2023 materials. The scale of promotion explains why a precise, evidence-based report is more useful than a general complaint.
FDA OPDP Director Dr. Catherine Gray described the purpose of the program this way: “We established the Bad Ad Program to raise awareness of the most common regulatory issues in prescription drug promotion and to serve as a way in which healthcare professionals can report suspected false or misleading prescription drug promotion to FDA.”
Quick Recap
Final checklist before you send a report
- You selected the exact sponsored ad, not a neighboring result.
- You captured the product name, advertiser, wording, destination, and date.
- You identified a specific claim, omission, comparison, or data presentation.
- You used Google’s Report ad control for the platform complaint.
- You used FDA OPDP only when the product and promotion fit its U.S. prescription-drug remit.
- You checked the current FDA contact instructions for other health-product categories.
- You removed unnecessary personal or medical information from attachments.
- You described facts and uncertainty instead of asserting that a violation has already been proven.
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