Use the Microsoft Ads portal when your complaint is about a Bing advertisement. Sign in to Microsoft Ads and use its support route for questions about the ad, advertiser, or advertising claim. Use Bing’s Report a Concern route when the problem is a particular URL or other information in ordinary search results. For a factual error or another problem with a Bing page, select the Feedback link at the bottom of the page.
These routes address different parts of the Bing experience. Before submitting anything, capture the query, approximate time, ad wording, advertiser name, destination URL, and a screenshot if possible. Explain the specific statement you believe is false or materially misleading and what the destination page actually says or does. Microsoft does not publish a required evidence checklist for this complaint, so treat those details as practical preparation rather than mandatory fields.
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Choose the reporting route that matches the problem
The first decision is whether you are reporting an advertisement, an ordinary search result, or a general Bing page issue. Microsoft’s support guidance separates these cases instead of treating every complaint as a generic search-result report.
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| What you observed | Where Microsoft directs you | What to describe |
|---|---|---|
| A sponsored Bing ad appears deceptive, or you have a question about the ad or advertiser | Sign in to the Microsoft Ads portal for support | The ad’s visible text, advertiser, claim, search query, and destination page |
| A particular URL or other information in ordinary Bing search results is inaccurate or concerning | Use Bing’s Report a Concern tool | The result URL, the information shown, and why it is inaccurate, harmful, or misleading |
| A factual error or other problem affects a Bing page generally | Use the Feedback link at the bottom of the Bing page | The page, the error, and what correction or explanation is needed |
If the same incident involves separate issues—for example, a sponsored ad and an inaccurate page in the results beneath it—describe each issue through the route intended for that issue. Do not assume that an organic-result form is the dedicated channel for an advertising-policy complaint.
How to report a misleading Bing ad through Microsoft Ads
Microsoft’s public guidance says people with questions about a Bing ad should sign in to the Microsoft Ads portal for support. The exact labels and form fields can change as the portal is updated, so follow the current support prompts after signing in rather than relying on an old screenshot or a remembered menu name.
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- Open the Microsoft Ads portal and sign in. Use the account sign-in control shown by Microsoft. If you do not have an advertising account, look for the available support or contact path presented to signed-in users; do not create campaign data merely to reproduce the ad.
- Choose the support route for the advertising issue. Select the option that most closely describes a concern about a Bing ad, advertiser, or advertising content. The portal may present different categories depending on the account and region.
- Identify the ad precisely. Enter the search phrase that produced the ad, the date and approximate time, the advertiser name, the headline and description as displayed, and the destination URL. If the ad has multiple versions, copy the exact version you saw.
- Explain the suspected deception in concrete terms. State the exact promise or implication that appears false or materially misleading. Then describe what happens after selecting the ad: the page reached, any price or eligibility difference, missing terms, substituted product, request for sensitive information, or other mismatch you observed.
- Attach a screenshot if the portal permits it. Include the ad and enough surrounding context to show that it was labeled as an advertisement. Remove passwords, payment information, account numbers, private messages, and unrelated personal data before uploading.
- Review the submission. Separate directly observed facts from conclusions. For example, write “the ad says ‘no fee,’ but the landing page displays a mandatory fee at checkout” rather than asserting an unverified motive. Submit through the portal’s current support flow.
Microsoft’s guidance does not state that every report must contain each of these details. They are a practical way to help support staff locate the ad and understand the alleged mismatch, especially when the ad is no longer visible.
What counts as a useful description of deception?
A strong report lets a reviewer compare three things: what the ad promised, what a user reasonably understood from that promise, and what the destination page or transaction actually delivered. Vague statements such as “this is a scam” provide little to investigate unless they identify the underlying conduct.
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Describe the claim, not just your reaction
Quote or accurately transcribe the relevant headline, description, callout, price, discount, availability statement, certification, or performance promise. Note whether the wording was an exact statement, a numerical figure, a comparison, or an implication created by the combination of text and imagery.
Show the material difference
Explain the fact that changes a reasonable user’s decision. Examples include a price that increases after clicking, a “free” offer that requires an undisclosed paid commitment, a product category that changes on the landing page, a service that is unavailable in the advertised location, or a qualification that is hidden until late in the sign-up process. Use only facts you personally observed or can document.
Give a reproducible sequence
Write the steps from search to landing page: the query used, the ad selected, redirects encountered, and the point at which the representation differed. If the result varies by device, account, location, or date, record that context. Do not repeatedly click an ad solely to generate impressions or charges; preserve what you already observed.
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When to use Bing’s Report a Concern tool
Microsoft’s “How to report a concern or contact Bing” guidance says users may report particular URLs or other information contained in Bing search results. This is the route for an ordinary result or information displayed on a results page, not the substitute Microsoft identifies for questions about a Bing advertisement.
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- Open the Report a Concern route. Use the current reporting control provided by Bing for a particular URL or search-result information. Interface wording can vary by market and over time.
- Identify the result. Supply the result URL and the search query, together with the inaccurate statement or other information at issue.
- Explain the concern with evidence. Point to the precise text, image, or behavior that is wrong or misleading. If the issue is a mismatch between the result snippet and the page, describe both rather than labeling the entire site without explanation.
- Submit only relevant personal information. Do not include passwords, payment details, identity documents, or private correspondence unless a current Microsoft form specifically and legitimately requires information you are comfortable providing.
A complaint about an organic result does not automatically become an advertising complaint merely because the same website also buys ads. If both an ad and an ordinary result are problematic, keep the descriptions and channels distinct.
How to send general Bing page feedback
For factual errors or other issues with a Bing page itself, Microsoft points users to the Feedback link at the bottom of the page. This is broader than a report about one advertisement or one result URL.
- Scroll to the bottom of the affected Bing page and select Feedback.
- Describe the page and the factual error or usability problem. Include the query, visible wording, and date if they help identify the page state.
- State the correction or clarification that would address the problem, without including unrelated private information.
- Send the feedback through the control shown by Bing. Microsoft says feedback is reviewed, but the sender may not receive a personal response.
Use this route for a page-level issue such as an incorrect factual statement in Bing’s own interface. If the issue is specifically the content or conduct of a sponsored ad, the Microsoft Ads support route remains the relevant starting point.
Prepare an evidence record before the ad disappears
Online ads can rotate quickly, and the same query may produce different advertisements later. Create a short record while the evidence is visible:
- Search details: the exact query, Bing market or country if shown, device type, and approximate date and time.
- Ad identity: advertiser name, displayed label, headline, description, extensions, prices, discount language, and any phone number or domain shown.
- Destination: the full URL visible after selecting the ad, including any redirect path that remains in the address bar. Do not alter the URL to make it look cleaner.
- Observed behavior: what the landing page offered, requested, charged, required, or refused; note whether the claim changed after scrolling, selecting a plan, or beginning checkout.
- Capture: a screenshot of the ad and, when relevant, the landing page. Keep the original file and note when it was taken.
- Verification limits: mark what you directly saw, what another person reported to you, and what you infer. This distinction makes the account more credible and easier to assess.
Microsoft’s public support pages do not specify a mandatory checklist or guarantee that a particular attachment will be accepted. Collecting these details is preparation advice so the reviewer can distinguish one ad from many similar placements.
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Write the complaint so a reviewer can act on it
Use a short structure that answers the questions a reviewer must resolve:
- What appeared? Quote the ad’s relevant wording and identify the advertiser.
- Where and when? Give the query, approximate time, market, and device context.
- What is misleading? Name the exact claim and the material fact that conflicts with it.
- What happened after selection? Describe the destination page, redirect, price, eligibility rule, data request, or product difference.
- What supports the account? List the screenshot, URL, page text, or other records attached.
A useful report can be concise. Avoid insults, speculation about a person’s motives, repeated submissions of the same text, and unrelated complaints about the internet or search quality. If you have not independently verified a statement, label it as an allegation or an observation rather than a proven fact.
What happens after you report it?
Set expectations carefully. Microsoft explicitly warns that reporting a concern will not necessarily result in removal of a URL from search results. The public guidance also does not establish a guaranteed ad removal, advertiser suspension, personal reply, or deadline for resolving an individual complaint.
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Keep your submission confirmation and original evidence if the interface provides them. If the ad remains visible and the problem is unchanged, do not manufacture additional clicks or personal data. You can provide a clearer follow-up through the same support route, referring to the earlier submission and adding genuinely new information.
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Why an ad may be relevant to you without being trustworthy
Microsoft’s “Why am I seeing this ad?” explanation says ad selection may be influenced by the current search, similar recent searches, sites visited, account details such as birthdate and gender, or information shared with an advertiser. Those factors can explain why an advertisement appears tailored to you. They do not establish that the ad’s claims are accurate, safe, or compliant.
Do not treat personalization as proof that Microsoft endorses the advertiser. In your report, focus on the content and behavior you can document: the representation made, the page reached, and the material difference between them.
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Microsoft describes its Ad Library as a repository of advertisements served by the Microsoft Advertising Network to Bing users located in the European Union. It is an EU-focused transparency resource. It is not described as a universal reporting channel, and its stated scope should not be extended to users outside the European Union.
If you are in the EU and need to inspect an advertisement’s public listing, the library may help you understand what was served. For an actual complaint about a Bing ad, follow Microsoft’s support direction to sign in to the Microsoft Ads portal. Use the Report a Concern route for the particular URL or other information in ordinary search results, as applicable.
Troubleshooting common reporting problems
You cannot find a report button on the ad
Do not assume the absence of an inline button means no reporting route exists. Microsoft’s documented route for questions about a Bing ad is the signed-in Microsoft Ads portal. Open that support path directly rather than submitting the issue as an unrelated organic-result complaint.
The ad has disappeared
Submit the details you recorded: query, time, advertiser, wording, destination URL, and screenshot. An ad’s disappearance does not by itself prove that it was removed for policy reasons.
The landing page is the main problem
Describe the ad and the landing page separately. If the complaint is that the advertisement made a materially misleading promise, start with Microsoft Ads support. If you are also reporting a particular URL or an ordinary result containing inaccurate information, use the Report a Concern route for that distinct issue.
You received no personal reply
Microsoft says feedback is reviewed but warns that the sender may not receive a personal response. The public guidance does not promise an individual reply or a fixed response time for an ad report. Retain your evidence and avoid sending sensitive information merely to obtain an update.
You are unsure whether the placement was an ad
Record the label and location exactly as displayed. Sponsored placements and ordinary results can look similar, but the reporting route depends on which item you are addressing. If the question is about the advertising placement, use Microsoft Ads support; if it is about a result URL or result information, use Report a Concern.
Quick checklist before you submit
- Have you identified whether the issue is an ad, an ordinary result URL, or general Bing page feedback?
- Did you save the exact query, approximate time, advertiser name, wording, and destination URL?
- Can you state the allegedly false or misleading claim in one sentence?
- Did you explain the material difference between the ad and what the destination page actually did?
- Are observations separated from assumptions or accusations?
- Did you remove passwords, payment information, and unrelated personal data?
- Are you using Microsoft Ads support for the ad itself, Report a Concern for a result URL or result information, and Feedback for a page-level issue?
- Do you understand that reporting does not guarantee removal, a reply, or a particular resolution?
Examples of choosing the right channel
A “no-fee” sponsored offer adds a mandatory charge
Record the sponsored label, advertiser, wording, query, and the page showing the mandatory charge. Report the advertising claim through Microsoft Ads support, explaining exactly where the price changes. If an ordinary result separately displays a false price, report that result URL through Report a Concern as a separate matter.
An unpaid result displays an outdated factual statement
Capture the result URL, snippet, query, and the page text that is wrong. Use Report a Concern for the result or its information. This is not automatically an ad-policy report.
Bing’s own page contains a factual error
Use the Feedback link at the bottom of the Bing page. Identify the page, quote the error, and provide the correction. Microsoft says feedback is reviewed, but it may not send a personal response.
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