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Set the image for a Facebook link preview in the page’s Open Graph metadata: add an absolute, publicly fetchable image URL to og:image in the HTML <head>. For an Indian property listing, use an image that accurately represents that specific property, then give each listing its own title, canonical URL, image description, and page description. The Open Graph Protocol defines the relevant tags; it does not establish Facebook-specific image dimensions, file-size limits, or cache-refresh behavior. Open Graph Protocol
Choose an image that represents the property page
For a listing, start with a property photograph you have permission to use and that accurately represents the home or development described on the page. You can use the photograph on its own or make a designed share graphic from it. A graphic can add branding or a short label, but keep the property image primary and any text secondary so the preview remains understandable at small size. These are practical design choices, not India-specific Open Graph rules.
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Before publishing, check that the image matches the listing and that any locality, city, property type, or other details shown in the graphic are accurate. The Open Graph Protocol does not set real-estate image rights, disclosure, or advertising requirements; handle those according to your own obligations and permissions.
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Existing photograph or designed graphic?
| Approach | Useful when | Check before using |
|---|---|---|
| Approved property photograph | You want the preview to show the property directly and need a straightforward image for each listing. | It accurately depicts the listing and remains recognizable when shown small. |
| Designed share graphic based on a property photograph | You need consistent branding or a concise visual label across listing pages. | The design does not obscure the property or make text the only way to understand the image. |
Either choice still requires the listing page’s og:image to point to the intended image.
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Add Open Graph tags to each page
Place the tags in the rendered HTML document’s <head>. The Open Graph Protocol identifies og:title, og:type, og:image, and og:url as its four basic properties. The example below uses fictional values; replace them with the actual listing details and URLs.
<head prefix="og: https://ogp.me/ns#">
<meta property="og:title" content="2-bedroom apartment in [Locality], [City]" />
<meta property="og:type" content="website" />
<meta property="og:url" content="https://www.example.in/property/listing-slug" />
<meta property="og:image" content="https://www.example.in/media/listing-share-image.jpg" />
<meta property="og:image:alt" content="Exterior view of the listed apartment building" />
<meta property="og:description" content="View details, photos, and listing information for this property." />
</head>og:titleshould identify the particular listing or page.- For an ordinary property page,
og:typecan bewebsite. - Use the page’s canonical URL for
og:url; the protocol describes it as the permanent identifier for the object. - Set
og:imageto the absolute URL of the image intended to represent that page. og:descriptionis optional and generally recommended. Write a concise, accurate description of the page.og:image:altshould describe the image itself, rather than act as its caption. The protocol says a page withog:imageshould specify this value.
For a real-estate site, generate these values per page rather than reusing one property’s image and text across every listing. If the page is served through a CMS or framework, use its page-level social metadata controls or template as appropriate, then inspect the actual rendered HTML: the protocol establishes where the metadata belongs but does not guarantee how a particular platform outputs it.
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Set optional image properties only when they are accurate
The protocol also documents og:image:type, og:image:width, og:image:height, and og:image:secure_url. Add them when you know the correct values and they are useful to your implementation. Their presence in the protocol is not evidence of a Facebook minimum size, preferred dimensions, accepted-format list, or other platform requirement.
If you provide more than one og:image, order them deliberately. Open Graph array properties can have repeated values, and when values conflict, the first tag from top to bottom takes preference. Put the intended primary image first.
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Verify the deployed page and preview
- Open the deployed listing page and inspect its rendered document head. Confirm that the title, canonical URL, image URL, image alternative text, and description belong to that listing.
- Check that
og:imageis an absolute URL to the intended image and that the image is publicly fetchable. A screenshot of the page can help check the visible layout, but it does not by itself verify which metadata a social platform reads. - Use Meta’s current Sharing Debugger or documentation to check the Facebook-specific preview and any available refresh process. The Open Graph Protocol documentation does not establish the debugger’s current behavior or guarantee a cache refresh.
- After making a change, verify the rendered tags again before diagnosing a preview that still shows old content. The platform’s cache timing and refresh behavior are not specified by the protocol.
The Open Graph Protocol enables a web page to become a rich object in a social graph. Its documentation defines the page metadata, but does not establish current Facebook-specific pixel dimensions, file-size limits, supported image formats, crawler access rules, cache lifetimes, or a guaranteed cache-refresh procedure. Check current Meta guidance for those platform details instead of treating third-party image recommendations as official requirements. No India-only technical variation to the Open Graph tags is established by the protocol.
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If you want a screenshot of the listing page to check its visible presentation, you can request one with ScreenshotNeo. Its API screenshot is a visual check of the page, not a substitute for inspecting its Open Graph tags or validating Facebook’s own preview.
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curl -G "https://api.screenshotneo.com/v1/shot" -d access_key=YOUR_API_KEY --data-urlencode url=https://www.example.in/property/listing-slug -o shot.webpScreenshotNeo API documentation
- Cookie and consent banners, newsletter popups, and chat widgets are removed before capture; each cleanup step can be turned off.
- Bot checks or CAPTCHAs, blank pages, timeouts, failed loads, and cache hits are not billed. Responses identify the page verdict and billing status in headers.
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