Check AI descriptions by comparing the material claims in saved answers with a dated reference sheet of your brand’s authoritative facts. Keep factual accuracy separate from whether an AI mentions, recommends, or cites your brand: those are different outcomes, and a citation does not prove the answer is correct.
What a brand-accuracy check should measure
An audit should answer two separate questions: what does the AI say about the brand, and are the material claims supported by current, authoritative information? Track visibility signals separately from accuracy. A brand may be mentioned without a citation, cited but described incorrectly, or accurately described without being recommended.
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There is no universal cross-platform accuracy score or benchmark established by the official product guidance reviewed here. A single answer is a sample, not proof of how a platform generally behaves.
Build a reference sheet and fixed prompt set
Write down the facts answers must get right
Create a short, dated reference sheet from your own authoritative pages and business records. Include exact product and service names, what each offers, locations served, current prices or terms when relevant, and hours and contact details. Note important qualifications and claims the brand does not make. Record the source page for each fact so you can check a disputed answer against the right material.
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Use buyer questions and keep them stable
Choose a small set of questions that reflect how customers might discover or compare your business. Include branded questions such as “What does [brand] do?”, product or service questions, comparison and recommendation questions, and practical questions likely to reveal outdated or ambiguous details. Keep the wording unchanged between audit rounds; also record the market, language, AI product, and mode used.
Run the audit and inspect claims
- Run the fixed prompts on each relevant AI product and mode. Record the date, market, exact prompt, and complete response.
- Save the evidence: linked or named sources, cited URLs, and the full answer as it appeared. Do not replace an earlier observation with a later response; preserve both as separate samples.
- Break the answer into material claims and compare each with the dated reference sheet. Mark claims accurate, inaccurate, outdated, ambiguous, or unsupported.
- Inspect cited pages themselves. A page can be relevant to the general topic yet fail to support the particular claim. Check the passage or page, not just the presence of a link.
- Log outcomes separately: whether the brand was mentioned, recommended, or cited; whether cited pages support the answer; and whether each material claim is correct and current.
For repeatability, compare the same prompt across product and mode, market and language, date and repeat run. Note important omitted qualifications as well as errors. This makes it possible to tell a one-off variation from a recurring issue without confusing factual correctness with visibility or referral traffic.
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Use platform reports for visibility, not as an accuracy verdict
Google Search Console
Google’s guidance for AI features directs site owners to the Generative AI performance report for performance in generative AI features on Google Search and Discover. Google says these experiences use Search’s existing systems and retrieved pages. A page must be indexed and eligible for a Search snippet, but eligibility does not guarantee that it will be crawled, indexed, or served. The report can help assess visibility; it does not establish whether a particular answer’s claims are true.
Bing Webmaster Tools AI Performance
Microsoft’s February 2026 public-preview announcement describes a report covering Microsoft Copilot, AI-generated Bing summaries, and select partner integrations. It includes total citations, average cited pages, sample grounding queries, page-level citation activity, and trends. Microsoft cautions that the counts do not show a page’s placement or presentation in a specific answer, and cited-page data does not indicate ranking, authority, or the page’s role.
In a June 16, 2026 announcement, Microsoft said Intents, Topics, Citation Share, and Compare were beginning a global preview rollout. Citation Share is the percentage of citations attributed to a site among citations shown for the same grounding query. Microsoft calls it an observational metric, not a ranking system, competitive scoreboard, traffic share, or quality score; the labels and coverage remain preview features. See the announcement for the stated scope.
Do not compare totals across different products as if they share a denominator, coverage, or definition. When reporting a metric, identify the tool, reporting period, market, and supported surfaces. Inspect the actual answer and its cited pages when the question is accuracy.
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Fix recurring errors without assuming a guaranteed AI result
First correct outdated or conflicting information on your authoritative pages and listings. Then improve clarity and technical accessibility so useful information can be found and understood. For Google Search, its current guidance recommends foundational SEO practices, useful and distinctive people-first content, and technically accessible, crawlable pages. It says special AI markup and llms.txt are not required, and warns against inauthentic mentions or pages made mainly to manipulate AI results. None of these changes guarantees that an AI answer will mention the brand.
Do these 3 things before closing this tab:
1Repair Windows errors before they cause bigger problems2Scan for outdated or missing drivers - takes under a minute3Clear out junk files and repair common Windows errorsFor a local business, check that public facts such as address and hours agree across authoritative listings. Microsoft points businesses to Bing Places for Business for accurate location details. Its announcement also describes IndexNow as a way to notify participating search engines about additions, updates, or removals; notification does not guarantee inclusion in an AI answer.
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- EASY TO RECODE - Use this blood pressure journal allows 4 entries per day, morning, afternoon, evening, and night; Keep a consistent bp record throughout the day. Whether you have high blood pressure or just want to maintain a healthy lifestyle, our blood pressure book is the perfect solution for you.
- HIGH QUALITY - This blood pressure notebook log size of 5.8" x 8.5", just the perfectly size to fit in your backpack, purse or laptop case. Is used to high quality 100gsm pure white paper, elastic band and a back pocket for extra space.
- FOCUS ON HEALTH GOALS - Our premium blood pressure tracker log book is designed with your health and convenience in mind, making it easier than ever to monitor and track your blood pressure readings.you can easily carry it with you on the go, making it perfect for regular check-ups with your doctor. The clear and organized layout allows you to quickly and accurately record your readings, and the weekly data pages allow you to track your progress over time.
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After making changes, rerun the same prompt set and retain the new answers alongside the old ones. Compare whether the specific claims improved, rather than treating a change in citation counts as proof of greater accuracy.
What third-party tracking tools can and cannot tell you
A third-party tracker may help teams repeat prompts or collect answers across multiple systems, but check exactly which products, modes, countries, prompts, and sources it covers. Find out how it defines a mention, citation, sentiment, and factual error. Review raw answers and source links rather than relying on a blended score, and do not describe vendor estimates as Google’s own data.
Google’s third-party SEO guidance says third-party services do not have access to Google’s internal ranking data and cannot guarantee performance. Evaluate services against official guidance; a monitoring subscription is optional, not a prerequisite for running the manual audit above.
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Keep one row per answer observation, with enough detail to repeat and verify it:
- AI product and mode, market and language, date, and repeat-run identifier.
- Exact prompt and complete answer.
- Whether the brand was mentioned, recommended, or cited.
- Each material claim, its accuracy and freshness status, and any omitted qualification.
- Cited source URL and whether the relevant page actually supports the claim.
Official guidance reviewed here does not establish a named population-level statistic or a universal accuracy rate for AI descriptions of brands. Citation totals and citation-share percentages are operational visibility metrics, not independent measures of how accurately AI describes businesses.
Quick Recap
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