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A useful SEO audit separates what Google can crawl, what it has indexed, and what needs attention on the page. This guide lays out a repeatable method for checking those questions and documenting real fixes. It does not claim that a particular site was audited or that any specific issue was found; audit findings must come from that site’s Search Console data and page checks.
How do I audit my website for SEO?
Start by defining the scope, then check crawl access and indexing before reviewing page implementation, structured data, and user experience. Keep sitewide patterns separate from individual URL diagnoses: a report can point to a class of URLs, while a URL-level inspection helps explain one page.
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- Define the audit scope. Record the site, audit date, pages or URL sample included, and data sources. Note whether a finding comes from a sitewide report, a crawl, or a check of one URL.
- Check page availability and crawl access. Verify that important pages can be fetched by Googlebot, return HTTP 200, and contain indexable content. These are Google’s minimum technical requirements for eligibility, not a guarantee of indexing. Google’s technical requirements explain the distinction.
- Review indexing patterns. In Google Search Console, open the Page indexing report to see patterns among URLs Google knows about. Don’t assume every excluded URL is a defect; some pages are intentionally excluded, and the reason needs to be assessed in context. Google’s Page indexing report guide describes the report.
- Inspect priority URLs individually. Use URL Inspection in Search Console to review the indexed view, crawl permission, whether indexing is allowed, fetch status, canonical information, and detected structured data. Use the live test to diagnose the page as it is currently accessible; it is not the same as Google’s stored index data. An indexed status also does not guarantee that the page will appear in search results. Google’s URL Inspection guide explains its data and tests.
- Review discoverability and page implementation. Check internal links and sitemap discovery, descriptive page titles and meta descriptions, semantic HTML and text available in the DOM, duplicate URL handling, and intended crawl or index directives. A sitemap can help Google discover URLs, but does not guarantee indexing or improve ranking by itself. Google’s sitemap guidance covers what a sitemap can and cannot do.
- Check structured data when it applies. Search Console rich result reports can show detected structured data and validity issues. Their data is a sample, not a complete inventory; valid markup can make a page eligible for a rich result but does not ensure that one will be shown. See Google’s rich result reports documentation.
- Review field performance. Use the Core Web Vitals report and investigate poor experiences that affect real users. Google’s good-experience targets are LCP within 2.5 seconds, INP below 200 milliseconds, and CLS below 0.1. These are user-experience thresholds, not a promise of higher rankings; a perfect score is not automatically the best use of development time. Google’s Core Web Vitals guidance was last updated December 10, 2025.
- Record and verify each fix. For every confirmed finding, log the affected URL or pattern, evidence, change made, and follow-up check. Reinspect the live page or relevant report when appropriate. A request for Google to crawl or index a page is only a request, not a guaranteed outcome or timeline. Google’s recrawl guidance explains the request process.
Why isn’t my page indexed by Google?
Crawling and indexing are different stages. Crawling means Google fetched a URL; indexing is a later decision about whether to store and use its content. A page that has been crawled may still not be indexed, and a URL that is not indexed is not necessarily an error.
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Outbyte PC Repair FREEClear out junk files and repair common Windows errorsFree Scan →Outbyte Driver Updater FREEScan for outdated or missing drivers - takes under a minuteDriver Scan →For a sitewide pattern, begin with Search Console’s Page indexing report. For a single page, inspect its URL Inspection details and compare the indexed information with a live test. Confirm that Googlebot is not blocked, the page returns HTTP 200, and indexable content is available. Google explicitly cautions that satisfying these technical requirements does not guarantee indexing. Google’s technical requirements state that indexing is not guaranteed.
How do I check if Google can crawl my page?
Use URL Inspection in Search Console for the specific URL. Review crawl permission and fetch status, then run the live test to see whether Google can access the current page. A successful live test tells you about the page now; it does not prove that Google has indexed it. Check the Page indexing report separately for broader patterns across URLs.
If access is blocked or the fetch fails, identify the cause before requesting another crawl. If the live test succeeds, continue checking indexing directives, canonical information, content, and discovery rather than treating crawl access as proof of indexation.
How should I choose which SEO fixes to make first?
Prioritize based on evidence and consequences, not a universal checklist ranking. Compare the number and importance of affected URLs, whether the issue blocks crawling or indexing, whether it appears in indexed data or only a live test, its likely user impact, confidence in the diagnosis, and effort to fix.
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- Distinguish a sitewide pattern from a one-page anomaly before choosing a broad change.
- Record the evidence and verification method for each candidate fix.
- Do not promise ranking gains based solely on resolving a technical or performance issue.
What an honest audit report should document
A credible audit log lets another person understand both the diagnosis and whether the correction worked. For each item, preserve the URL or URL pattern, report or test that exposed it, observed status, intended state, change made, and date and result of follow-up verification. Label whether evidence came from Search Console’s indexed data or a live test; those answer different questions.
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Without the site’s own reports, URL checks, and change records, there is no sound basis for claiming that an audit found specific errors or that fixes changed rankings or traffic. Google’s documentation supports the method, not a result for an unexamined site.
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