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Seven brands used familiar Navratri imagery—garba, dandiya, colour, light and religious symbolism—to connect their products with the start of India’s festive season. An October 12, 2026, roundup by ETBrandEquity describes the campaign concepts and copy; it does not report sales, engagement or brand-preference results.
How the campaigns connected Navratri to each brand
The executions pair recognizable festival cues with each brand’s product category. Some make that connection through the image; others state it directly in a slogan.
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| Brand | Festival motif and product connection | Reported campaign line |
|---|---|---|
| Baskin Robbins India | An overhead arrangement of ice cream scoops forms swirling dancers’ lehengas, alongside dandiya sticks. | “Dance till you drop. Scoop when you stop!” |
| Polycab India Limited | A shadow of Maa Durga holding a trishul connects the festival theme of protection with electrical safety. | “Strength Lies in Safe Connections.” |
| Dulux India | A dancer holding dandiya sticks has part of her ghagra rendered as paint swatch cards. | “Clocking 9 nights in full colour.” |
| Philips Lighting India | Warm light strips take the place of traditional dandiya sticks in an illuminated festive mandala. | “Let every night of Navratri glow a little brighter.” |
| Happydent India | The glowing hem of a twirling skirt forms a smile curve. | “Navratri ke 9 din, smile hogi chamking.” |
| Havmor Ice Creams | Garba rounds are paired with ice cream scoops. | “Garba ho ya Havmor, ek aur round toh banta hai!” |
| Asian Paints | Garba dancers appear across an aerial, illuminated shade-card motif. | “When the whole colour palette hits the floor,” |
Three creative approaches stand out
Dance and movement
Garba and dandiya provide a visual shorthand for the celebration. Baskin Robbins and Havmor place ice cream alongside the idea of another dance round, while Dulux and Asian Paints bring dance into paint and colour imagery.
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Colour and light
Dulux and Asian Paints make colour central to their executions, using paint swatches and a shade-card motif. Philips Lighting instead builds its connection around illumination, turning light strips into part of a festive mandala.
#1 Best Overall
Irenare Diwali Decorations for Home Indian Backdrop Decorations Kit
- Indian Festival Atmosphere Decoration Set: this all‑in‑one decoration kit includes 8 pieces of 1.5m artificial marigold flower garlands, 8 pieces of 4‑color sheer chiffon drapes and 1 piece of 3×2m copper wire fairy string lights; With bright and full colors, creating a rich Diwali festival atmosphere, suitable for Indian Diwali, weddings, birthdays, and themed party decorations
- Quality Material: the artificial marigold garland is made of plastic, After opening the packaging, gently squeeze or blow with a hair dryer until the flowers are fluffy to achieve a better decorative effect; The Tulle Drapes are crafted from soft sheer chiffon with good drape performance; The copper wire lights are safe, flexible and long‑lasting, plug‑free design for easy hanging
- Easy to Install: components make creating stunning puja backdrop decorations a breeze, you can hang them on walls, arches, doorways, windows or photo booths directly, catering to homeowners, party planners, and educators alike, Works for both indoor and indoor backdrop setups
- Background Decoration Combination: flower string+gauze curtain+light string combination design, can quickly build party background walls or photo check-in areas, save matching time, and achieve more professional and impressive effects
- Widely Used: this diwali decorations set decor can quickly turn ordinary space into elegant ceremonial scene; It owns strong practicality to be used as annaprashan decoration, also suitable for haldi decorations for wedding, mehndi party, Diwali, housewarming and various religious ritual scenes
Symbolism and category messages
Polycab uses the image of Maa Durga with a trishul to associate protection with electrical safety. Happydent links the motion of a dancing skirt to a smile. These concepts make the product connection through symbolic imagery rather than a literal depiction of the product in use.
What the roundup establishes—and what it does not
The article presents campaign visuals and reported slogans as examples of brands drawing on Navratri traditions, colours and rituals at the beginning of India’s festive season. It is a descriptive roundup, not a performance comparison: it gives no figures or findings on sales, reach, engagement, audience response or brand preference. The examples therefore show different creative choices, but do not establish which approach worked best or whether they represent Indian advertising more broadly.
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Bestseller No. 1
Bestseller No. 4
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Sale
Suncalla1 Pcs Marigold Garland Toran Diwali Pooja Wedding Decor, Orange
- Complete 3pcs Marigold Garland Kit: this all-match marigold garland set includes 1pc 1m mango leaf door toran and 2pcs 1.5m leaf banners, practical garlands for decoration to spruce up doorways, walls and arches for all scenes; Built-in hanging loops allow quick installation on any door frame for effortless layout
- Handmade Durable Indian Decor: crafted by skilled artisans from solid plastic artificial marigolds and mango leaves, this reusable indian decor resists wear for long-term daily use; Vivid bright hues keep fresh-looking indoor and outdoor, lightweight yet sturdy for repeated festival and party use
- Classic Diwali Decorations for Home: as timeless diwali decorations for home, this ethnic door toran carries traditional meaning to attract good luck and drive away bad omens; It is iconic indian decorations for home to create authentic Indian festive vibes at your house entrance
- Multi-mode Flexible Hanging Design: the Set Supports Diverse Display Ways: tie as Dvara-torana door drape, mount as Bhitti Torans wall garlands, or decorate entry arches; Suitable for front doors, pooja rooms, temple walls, garden railings, hotels and restaurant indoor outdoor spaces
- All-occasion Festival Wedding Ornament: perfect for Diwali, Navratri, Ganesh Chaturthi, Pongal, weddings, mehndi parties and all Indian festivals; Works for home, mandir, mall and event decor, also a thoughtful holiday gift for family, friends and lovers of traditional indian decor
Rank #4
Qttier Happy Navratri Banner, Pre-strung
- Navratri Decorations: Brighten up your home, temple, or party venue with this vibrant Happy Navratri Banner—the perfect Indian festival decoration to honor the nine nights of Navratri. Its festive design adds a joyful touch to your celebrations!
- Versatile Decoration: Ideal for cultural gatherings or as a photo booth backdrop. Easily hang it on walls, doors, or ceilings to create an inviting Navratri party atmosphere—great for temples, homes, or event venues!
- Perfect Size: Each letter measures 3.51” to 6.38” wide x 4.27 to 5.94” tall, ensuring clear visibility from a distance. The bold, colorful design makes it a standout piece in any Indian festival party setup!
- High-Quality Materials: Made from premium glitter cardstock, this Navratri festival banner shines brilliantly under lights, adding elegance to your decor. Sturdy yet lightweight for easy hanging and reuse.
- Pre-strung design: No hassle, no assembly! This pre-strung Navratri banner comes ready to hang, saving you time so you can focus on the celebrations.
Rank #3
Cinrobiye 2 Pcs Happy Diwali Hanging Decoration Supplies Wood Lotus Flower Indian Festival of Lights Deepavali Home Decor for Indian New Year Pooja Rangoli Navratri Party Activity Supplies
- All-in-One DIY Diwali Decor Kit:Cinrobiye 2 Pcs Happy Diwali Hanging Decoration Supplies include wooden lotus flowers, sacred cow plaques, faux pearl beads, golden beads, pom-pom balls, bells, O-rings, and a roll of rope—perfect for creating your own Indian Festival of Lights, Deepavali, or Indian New Year pooja and Diwali decorations at home.
- Durable, Reusable Wooden Material:Each lotus and plaque piece is crafted from high-quality wood that is sturdy, brightly colored, and fade-resistant. Ideal for Diwali and Navratri hanging decorations, these wooden lotus flowers can be reused for multiple festival seasons, adding traditional charm to any space.
- Adjustable & Easy to Assemble:Easily design your own lotus garland or wall hanging for Diwali, Deepavali, or pooja decor. This beginner-friendly set requires no glue—simply string the wooden lotus flowers, plaques, and beads together, mix and match accessories, and craft a personalized Indian garland for your home or event.
- Thoughtful Gift & Home Accent:Use these beautiful wooden lotus decorations as elegant home accents or give them as handmade gifts for family and friends during Diwali, Varalakshmi Pooja, or Indian New Year celebrations. A perfect blend of tradition and festive style.
- Multi-Purpose Use for Festive Spaces:Ideal for Diwali party supplies, Navratri celebrations, pooja room décor, or everyday Indian home accents. Hang these lotus flowers and garlands on walls, doors, windows, altars, or entryways to add elegance and cultural charm to every celebration.
Rank #2
Sale
24 Set Diwali Coloring Lotus Candle Holder Kit Wooden Craft for Pooja
- Package Contents: diwali crafts bring 24 unpainted wood candle holder in 3 lotus styles with 8 of each, plus 4 acrylic paint sets with 12 colors, 2 brushes, 8 gem sticker sheets, 4 plum blossom designs and 4 water droplet designs, 24 yellow LED lights; Open the box and start your diya decoration kit
- Diwali Holiday Craft: diwali decorations center on a DIY coloring with 24 wooden candle holder for Diwali displays, ready for custom painting, gem accents, and glowing LED candles; Hang the finished pieces at home, in classrooms, or community events
- Production Details: diwali lotus candle holder uses smooth wood bases, acrylic color adheres well and stays vivid, LED candles are secured with screws, making stability and reliability; You can display them with confidence
- Diwali Gift: diwali gifts offer a complete festive making set for family, friends, combining hands on decorating with display in one present, while the larger packs are also suitable for team use and party favors; A solid choice for shared celebrations
- Multi Scene Application: wall candle Holder support Diwali making across homes and community DIY workshops, with finished lotus pieces ready to hang as festive wall decor in living rooms or event spaces; Different styles help vary each display
Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon at the time of purchase will apply.
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