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Random freezes, missing sound and display glitches usually trace back to one bad driver. Find and replace yours safely.Free scan · under a minuteJessica Liao Mayers started Slate Swim in November 2015 with $300 worth of fabric and a sewing machine she already owned. She made swimsuits to order, built the brand alongside a day job, and reinvested its revenue instead of raising outside capital. In July 2026, she completed a seven-figure acquisition after listing the business with an online brokerage, Entrepreneur reported. The exact sale price and terms were not disclosed.
She started with fabric, skills and a specific product idea
Mayers grew up outside Dallas, took a fashion class in high school and studied product development at the Fashion Institute of Design & Merchandising in Los Angeles. After graduating in 2014, she worked in design and product development at BCBG, then as a buyer at Tobi. She began Slate Swim from home in November 2015 while still working at Tobi.
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The $300 covered fabric, not a full equipment setup: Mayers already had a sewing machine. She made swimwear to order, which let her begin without first filling a warehouse with inventory. Her product concept was specific: minimalist silhouettes, neutral colors, few seams and soft, thin fabric. She saw room between mass-market swimsuits and higher-end, trend-forward designs.
The Tool Desk
Outbyte PC Repair FREERepair Windows errors before they cause bigger problemsFix Now →Outbyte Driver Updater FREEScan for outdated or missing drivers - takes under a minuteDriver Scan →That starting point was not a formula for guaranteed success. It paired a limited initial outlay with Mayers’s relevant product-development experience and a clear design direction; the profile does not report a full startup-cost figure.
#1 Best Overall
- Design: V Neck One Piece Swimsuit with Shirring Design at Waist and Adjustable Shoulder Straps
- About Cup Style: with Padding Bras
- Garment Care: Regular Wash. Recommend with Cold Water. Do not Use Bleach. Do not Tumble Dry
- Occasion: Best Holiday Gifts for Mom, Wife, Girlfriend or Women You Love. Perfect for Tropical Vacations, Summer, Beach & Pool, Honeymoon, Cruise
- Available in XS, S, M, L, XL, XXL. (XS=0-2, S=4-6, M=8-10, L=12-14, XL=16-18, XXL=20). Please Refer to Our Size Chart for Specific Measurements to Achieve the Perfect Fit
Early wholesale traction came before a production system
Before Slate had inventory or a manufacturer, Agenda Trade Show invited the brand to exhibit after seeing its early Instagram account. Mayers quit her Tobi job shortly before the event and made 30 samples by hand in her apartment. Entrepreneur reported that Slate gained 22 retail accounts there, including Diane’s Beachwear.
A contact she met at the show connected her with a small Los Angeles production shop. Later, Slate shifted production overseas to a small family-owned manufacturer. The sequence matters: the samples helped demonstrate the product and open wholesale relationships before the company had scaled production.
Rank #2
- Designed for swim
- Smooth, quick-drying and four-way stretch fabric, comfortable to wear
- Low coverage, A-D cup fit, non-removable built-in pads
- V-neck shows off your curves for a flattering silhouette
- Adjustable shoulder straps and under-bust band work together for a secure, customized fit
She grew the business by keeping its scope narrow
Mayers used Slate’s revenue to fund production, branding, photography, ecommerce, inventory and operations. Rather than add categories such as menswear or resortwear, she kept the company focused on swimwear. She recalled that a trend-led neon-yellow collection performed poorly and told Entrepreneur, “I would much rather be successful at one thing than mediocre at many things.”
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Fix the driver behind crashes, sound loss and screen glitchesFind Drivers →Clear out junk files and repair common Windows errorsFree Scan →Her early marketing relied on relationships more than paid promotion. Slate supplied suits for photographers’ shoots in exchange for credit and tags, and gifted products to people who fit the brand. Mayers recalled that one influencer post generated 30 orders overnight, but described growth as the result of building small relationships consistently rather than depending on a single viral moment.
Rank #3
- Women's Saltwater Solids Edgewater One-Piece swimsuit with a double V-neck design and high-leg cut for a modern swim silhouette.
- Medium coverage and a high-leg cut create a close-to-body swim fit with an elongated leg opening; adjustable straps help tune the shoulder fit.
- Made with 85% recycled polyamide and 15% elastane for a stretchy feel that moves comfortably in and out of the water.
- Designed for beach days, pool wear, resort travel, and layering under swim cover-ups when you want a clean one-piece option.
- Before ordering, review the listing's size chart and garment measurement/dimension images to compare bust, hips, and torso length.
Paid advertising came later, alongside a larger operating footprint
Slate did not invest in paid advertising until 2021, according to Entrepreneur. Mayers said the first year with paid marketing produced about 76% growth; the interview does not specify the exact measurement period. More orders required added fulfillment capacity and delegation. She described the slower pace of expansion as manageable: “Everything kind of grew at a slower pace, but very, very manageable.”
For Slate’s final three years under Mayers’s ownership, she reported 36% year-over-year growth. She also said the business was 92% direct-to-consumer and 8% wholesale. These are founder-reported figures carried by Entrepreneur, not independently audited results cited in the interview. They describe Slate’s particular mix and trajectory, not a tested comparison showing that one channel or growth strategy works best for other brands.
Rank #4
- Tummy control one piece swimsuits for women with adjustable double criss cross spaghetti straps at back to get a perfectly fitting
- V neck padded one piece swimsuit features Ruched details to hide tummy pooc, shows flattering slimming curves look
- High cut one piece bathing suit builts in removable padded bras to create a stunning body
- Shirred front, full coverage swim bottom and full lined material make yourself feel safe and confident during swimming
- Womens strappy one piece bathing suits is great for summer swimming wear, beach party, vacation, surfing, pool party
What the reported seven-figure sale does—and does not—tell us
Mayers listed Slate with an online brokerage shortly after the brand’s 10-year anniversary and completed an acquisition in July 2026, Entrepreneur reported on October 2, 2026. The source describes the transaction as seven figures but does not disclose the exact purchase price, buyer, valuation multiple or deal structure.
Mayers said Slate was profitable and organized for a sale, with contractors rather than full-time salaried employees. She also said her lawyer described the acquisition as unusually fast. She is supporting the transition. These details offer context for the sale, but they do not establish a universal checklist for selling a small business or reveal the company’s financials.
Best Value
- SPORTY BRALETTE BIKINI TOP: O'Neill women's bikini top with a clean solid design and sporty bralette silhouette for beach days, pool time, and vacation wear.
- ADJUSTABLE LACE-UP BACK: Back strapping detail helps create a more secure, customizable fit for swimming, sunbathing, and active days by the water.
- REMOVABLE CUPS: Designed with removable cups so you can adjust coverage and shaping to match your comfort and preferred look.
- RECYCLED STRETCH FABRIC: Made from 85% recycled polyamide and 15% elastane for soft feel, flexibility, and comfortable movement in and out of the water.
- EASY TO PAIR: Solid color bikini top pairs easily with matching or mixed swim bottoms, making it a versatile option for building multiple swim looks.
The practical lessons—and their limits
Slate’s path shows how a founder can connect a small product test to a focused operating business: make initial samples, use a trade show to meet retailers and production contacts, reinvest revenue in the capabilities the business needs, and add marketing and fulfillment capacity as orders grow. It also shows a trade-off: made-to-order production reduced the need to begin with inventory, while later wholesale and direct-to-consumer growth required production and operational investment.
- Start with a defined offer. Slate’s minimalist swimwear identity gave samples and marketing a consistent point of view.
- Use early work to make relationships tangible. The trade-show samples helped Slate show retailers what it made before it had an established production setup.
- Grow within the business’s capacity. Mayers described reinvestment and gradual delegation rather than expansion across multiple product categories.
- Treat the numbers as one founder’s account. The interview reports growth and channel figures, but does not supply audited statements or enough transaction detail to calculate a sale multiple.
Mayers told Entrepreneur, “You have to have that passion that’s going to wake you up every morning. If you don’t have that, you’re just not going to get far.” She plans to launch Knitte, a minimalist contemporary womenswear brand, in spring 2027; that is a stated plan, not a completed launch.
Source: Entrepreneur’s October 2, 2026 interview with Jessica Liao Mayers.
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