Groww is looking to broaden its business beyond trading as it scales wealth-related offerings, while quick-commerce brands are seeking more festive working capital to stock nearby dark stores. These are separate developments reported by ETtech on October 8, 2026: the company’s expansion plans are not connected to the seller-credit figures.
Why Groww is looking beyond trading
Groww was named Startup of the Year by the Economic Times Startup Awards 2026. The awards organizer described its evolution from a mutual-fund app into a large stockbroking platform, pointing to its November 2025 IPO, profit growth and national reach as factors in the jury’s decision. Economic Times Startup Awards 2026 winners.
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ETtech reports that Groww expects newer businesses to change its revenue mix as they grow. Equity derivatives and stock trading contributed 68.4% of total income in the June quarter, compared with 75.7% in the same quarter a year earlier. The comparison indicates a smaller share from those activities, not a full-year revenue figure or evidence that the newer offerings have already displaced trading.
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The areas identified by ETtech include wealth advisory, AI-powered mutual-fund advisory, bonds and US-stock investing. The reported Rs 961-crore acquisition of Fisdom added expertise aimed at affluent customers. CEO and cofounder Lalit Keshre said, “The other wealth pieces are growing very fast,” and described platform retention as a strength: “The beauty of our platform is retention.” Those are management’s statements about its strategy, not a guarantee of future growth.
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Keshre also said credit’s share was likely to remain stable. On acquisitions, his position was that the company would consider a suitable opportunity but was not actively seeking one: “If we see something good, we will consider it, but we are not actively looking to make acquisitions.” These remarks and the revenue figures were reported by ETtech.
Why quick-commerce brands need more working capital
Quick-commerce sellers often need to place inventory closer to customers in dark stores so products are available for rapid delivery. That stocking model can tie up more cash in goods than traditional ecommerce, where inventory may be held and replenished differently. ETtech reported typical inventory levels of 1.7–2.5x for D2C brands stocking dark stores for quick commerce, compared with 1–1.25x for traditional ecommerce. The dispatch does not specify the precise basis or measurement period for these multiples, so they should be treated as reported comparisons rather than a universal requirement for every seller.
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One example in the report is perfume brand Secret Alchemist, which said its working-capital requirement rose 35% year over year during the festive season. The figure is a company example reported by ETtech, not a market-wide estimate. A compressed four-month festive calendar was also cited as concentrating borrowing and replenishment needs; the report did not provide exact calendar dates.
What the festive credit figures measure
The reported figures describe different metrics and do not add up to one measure of market size. Indifi reported a year-over-year rise in disbursements to quick-commerce-focused sellers; FlexiLoans gave a festive-season forecast; and Datum Intelligence estimated quick commerce’s share of festive spending.
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| Figure | What it refers to | Status and attribution |
|---|---|---|
| 50% year-over-year rise | Disbursements to quick-commerce-focused sellers | Reported by Indifi to ETtech |
| 40–50% growth to more than Rs 1,000 crore | Festive disbursements | FlexiLoans forecast reported by ETtech |
| 16% in 2026, compared with 12% in 2025 | Quick commerce’s share of festive spending | Datum Intelligence forecast for 2026, reported by ETtech |
The first figure is a lender’s reported change in disbursements, the second is another lender’s projection, and the third is a research firm’s estimate of spending share. They have different scopes and forecast statuses; none should be read as independently verified total lending or sales for the sector. The figures and inventory comparison were reported in the ETtech account of festive credit demand.
Independent reader supportYour contribution helps us test, update, and keep practical guides available for everyone.How the two stories fit together
Groww’s story is about broadening a financial-services platform’s offering and revenue mix. The quick-commerce story concerns the working-capital demands of brands replenishing stock for festive sales. The dispatch reports them together, but it does not say Groww is financing those brands or that its expansion is driving the credit surge.
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