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Google Ads’ beta AI campaign localization tool can turn an eligible English (US) Search campaign into a separate campaign for a supported language and location. It translates text and keywords, helps handle text embedded in images and landing-page content, and lets advertisers review and edit generated assets before publishing. It does not convert budgets or bids into a local currency, and its translation review does not replace market-specific checks.
What Google Ads’ campaign localization beta does
The tool creates a new, independent Search campaign; it does not modify the source campaign. Google documents localization for headlines, descriptions, sitelinks, callouts and keywords. For images with text overlays, the tool can remove the text and supply translated messaging as supplemental text assets.
For landing pages, Google documents two approaches: use a Google-provided JavaScript snippet to dynamically translate site content when someone clicks an ad, or update URLs manually, including through bulk find-and-replace. Follow the current instructions in the account interface for the selected approach; Google’s guidance says to avoid changing URLs during the translation path where that instruction applies. See Google Ads Help’s guide to the beta.
Who can use it, and which languages are supported?
Google’s help page describes English (US) as the supported source language. Its currently listed target languages are:
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- Dutch
- French and French (Canada)
- German
- Italian
- Polish
- Portuguese (Brazil) and Portuguese (Portugal/European)
- Spanish (Castilian/Spain) and Spanish (Latin American and Caribbean)
Google says it plans to expand support with additional target languages by the end of 2026. That is a forward-looking statement, not confirmation that unlisted languages are available now. The same help page said Performance Max support was planned to begin in September 2026; check the current account interface before assuming it is available for a particular advertiser.
The source campaign must be active or paused, stay within entity-size limits, and have all assets and keywords in a supported source language. Removed, draft, experimental and shadow campaigns are not supported. Election-verified customers are also ineligible. Google’s documentation does not specify a numeric entity-size limit on the cited page, so check eligibility in the account rather than relying on an assumed threshold.
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How to create and review a localized campaign
- Choose an eligible source campaign. Start with an active or paused Search campaign whose assets and keywords are in English (US) and meet Google’s eligibility requirements.
- Select the destination language and location. Confirm the target market as well as the language; localization does not decide which market is right for the business.
- Choose how to handle the landing page. Select the documented dynamic-translation approach or update URLs manually, following the instructions shown for the chosen path.
- Review the generated assets. Google’s review table shows the original asset, translated asset, a back-translation into English and translation notes. Edit translated text inline where needed.
- Check settings, then publish. Review market fit, URLs, budgets and bids before publication. The default is to publish the new campaign paused, allowing final checks before it goes live.
A back-translation can help reveal whether the apparent meaning and intent carried through. It does not establish that wording is culturally appropriate, persuasive to local customers or compliant with local rules. For high-stakes campaigns, an in-market language reviewer can provide a separate quality check.
Budgets and bids are copied, not localized
Google copies the source campaign’s budget and bids exactly; it does not convert currencies or calculate exchange rates. Its example is that a £100 budget remains £100 in the localized campaign. Set a market-appropriate budget and verify the currency and bidding settings yourself rather than treating the copied values as local equivalents.
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Localization and language targeting are separate decisions
Localization creates and prepares campaign assets for another language and location. Targeting settings determine where ads may appear and which language signals are used to reach customers. Google’s general guidance says multilingual users may receive an ad in a different language from their query if Google is confident they understand that ad language. See Google’s location and language settings guidance.
Google’s Ads Developer Blog said on August 13, 2026 that campaign-level language targeting for Search and AI Max for Search would be removed in late September 2026. It said Performance Max would continue campaign-level language targeting on non-Search channels, while Search would match based on ad language. This is a separate targeting change, not evidence that the localization beta automatically configures every market or account. Check current settings and Google’s dated announcement when planning a campaign.
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What to verify before turning the campaign on
- Whether the target language, location and campaign type are currently available to your account.
- Whether translated text preserves the intended meaning, brand names, tone and calls to action.
- Whether image text, landing-page language and destination URLs work for the target market.
- Whether the copied budget and bids make sense for the local market and account currency.
- Whether location and language targeting are set appropriately under the current Google Ads rules.
- Whether the campaign meets applicable local advertising and legal requirements.
Google’s feature documentation does not report adoption, performance lifts or comparative translation-quality results against manual localization. Treat the beta as a workflow for generating and reviewing campaign assets, not as evidence that localization will improve results in a particular market.
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