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Freedom251 › Blog › Gears of War: E-Day

Gears of War: E-Day Estimated to Reach 1.7 Million Game Pass Players and $37 Million in Revenue

By Freedom251 Team · · 2 min read

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Alinea Analytics estimates that Gears of War: E-Day generated about $37 million in revenue and was accessed by 1.7 million Game Pass members. Those are third-party estimates, not figures confirmed by Xbox. Alinea also estimates 230,000 game copies sold, a separate measure from subscription access.

What the estimates say

Alinea Analytics’ 2026 estimates put copy sales, Game Pass access, Premium upgrades and revenue at different totals. The estimates may change; Xbox has not confirmed them.

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Measure Alinea Analytics estimate
Copies sold since early access and full launch 230,000
Copies sold on Steam 168,000
Copies sold on Xbox console and PC 62,000
People accessing the game through Game Pass 1.7 million
Paid Premium upgrades 722,000
Total revenue Approximately $37 million
Revenue attributed to Xbox Approximately $26 million
Revenue attributed to Steam Approximately $11 million

All figures in the table are Alinea Analytics estimates, not audited totals or an Xbox sales report. The official Xbox launch announcement confirms that the game joined Game Pass at launch, but does not validate Alinea’s counts or revenue estimates (Alinea Analytics; Xbox Wire).

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How to read Game Pass access, sales and upgrades

Game Pass access is not a copy sale

The 1.7 million figure is an estimate of people who accessed the game through Game Pass, not copies sold. A subscriber can play without purchasing the standard game, so that access estimate should not be added to the copy-sales figure as though both count purchases.

#1 Best Overall
Gears of War: E-Day | Standard Edition | XBOX Series X
  • AN ORIGIN STORY BEGINS — Fight alongside Marcus Fenix and Dom Santiago in the gripping origin story of Emergence Day, as the Locust Horde erupts from below.
  • A DARKER, GRITTIER THREAT — Face reimagined enemies and a terrifying underground invasion that restores the fear, dread, and intensity at the heart of the Gears of War series.
  • MULTIPLAYER EVOLVED — Battle in Horde Siege for large‑scale PvE action or prove your skill in refined Versus PvP with greater precision and competitive depth.
  • CLASSIC COMBAT, MODERNIZED — Experience signature cover‑based gameplay enhanced with updated movement, traversal, and controls that feel like Gears while playing like something new.
  • CO‑OP YOUR WAY — Play online with up to four players across Campaign, Horde Siege, and Versus, or team up locally with 2‑player split‑screen co‑op on console.

The Premium upgrade is a separate payment

Alinea estimates that 722,000 people paid for the Premium upgrade. Xbox lists the US Premium Edition upgrade for $30.00 and describes it as including up to five days of early access and in-game content. The store says buyers need the base game or an Xbox Game Pass Ultimate membership (Xbox Store). The upgrade count is not the same as standard-game sales.

The figures do not show lost sales

Alinea’s estimates do not establish how many Game Pass players would otherwise have bought the game, or how much revenue Xbox might have earned without the subscription offer. The access, upgrade and sales counts describe different activity; they do not prove a particular sales effect caused by Game Pass.

Rank #2
Gears of War E-Day | Premium Edition | XBOX Series X|S and Windows Digital
  • PREMIUM EDITION — Includes Bravo Squad Signature Weapon Pack, five Seasonal Customization Packs starting with the Emergence Pack, plus 1,000 Iron to unlock additional in‑game content.
  • AN ORIGIN STORY BEGINS — Fight alongside Marcus Fenix and Dom Santiago in the gripping origin story of Emergence Day, as the Locust Horde erupts from below.
  • A DARKER, GRITTIER THREAT — Face reimagined enemies and a terrifying underground invasion that restores the fear, dread, and intensity at the heart of the Gears of War series.
  • MULTIPLAYER EVOLVED — Battle in Horde Siege for large‑scale PvE action or prove your skill in refined Versus PvP with greater precision and competitive depth.
  • CLASSIC COMBAT, MODERNIZED — Experience signature cover‑based gameplay enhanced with updated movement, traversal, and controls that feel like Gears while playing like something new.
Independent reader supportYour contribution helps us test, update, and keep practical guides available for everyone.Support on Ko-Fi

Launch timing and platforms

Xbox announced that early access began worldwide on October 1, 2026, with the worldwide launch on October 6. The announcement lists Xbox Series X|S, Windows PC and Steam, and says cloud gaming is available through Game Pass Ultimate and GeForce NOW (Xbox Wire).

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Quick Recap

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Gears of War 3 (Renewed)
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Disc only. Original case and manual not included. Will come packaged in a generic case.; This renewed game has been cleaned, tested, and shows minimal wear.
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Bestseller No. 5
Gears of War 3
Gears of War 3
Enthralling cinematic story. Experience the epic finale to the Gears of War trilogy; Unparalleled gameplay
$5.87
Best Value
Gears of War 3
  • This item does not work outside US. We cannot guarantee compatibility. You can contact the call center for more information on compatibility.
  • Enthralling cinematic story. Experience the epic finale to the Gears of War trilogy
  • Unparalleled gameplay
  • One of the definitive multiplayer experiences on Xbox LIVE
  • Gears of War 3 pushes the envelope for stunning visuals on Xbox 360
Rank #3
Gears of War 3 (Renewed)
  • Disc only. Original case and manual not included. Will come packaged in a generic case.
  • This renewed game has been cleaned, tested, and shows minimal wear.

Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon at the time of purchase will apply.

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