Optery, DeleteMe, Kanary, Aura, and Privacy Bee are the five Incogni alternatives most worth putting on a 2026 shortlist. There is no defensible universal ranking: each service defines a “site,” coverage area, completed removal, and ongoing monitoring differently. Use the comparison below to match a service to your geography, desired coverage, tolerance for hands-on work, and data-handling requirements, then confirm current terms at checkout.
What an Incogni alternative actually does
These services help people-search sites and data brokers process opt-out or deletion requests. You provide identifying information such as names, addresses, phone numbers, email addresses, or aliases. The provider searches its stated network, submits requests where it can, and reports progress through a dashboard, email updates, or periodic reports. Some also rescan for listings that return and submit another request.
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A removal request is not the same as permanent deletion from the internet. A broker may retain information under another record, publish it again after a later data refresh, or be outside the service’s supported geography or legal process. Search engines, public records, social networks, and sites outside a provider’s scope can continue to show information. Treat every “removed” status as a result within a defined workflow, not as proof that every copy is gone.
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Coverage numbers also need context. One company may count a search engine, a broker database, and several regional domains as separate “sites”; another may group them together. “Sites scanned” can be larger than “sites where a removal request is submitted,” and a plan may restrict custom removals or recurring work. That is why a raw total cannot establish which service is best.
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Shortlist at a glance
| Service | What is established | What is not established here | Potential fit |
|---|---|---|---|
| Optery | Its pricing page describes plan-dependent coverage. Ultimate lists 630+ sites, or 405+ without Expanded Reach, unlimited custom removals, outdated-content submissions for search engines, automated removals, and an assigned human Privacy Agent. | Current price, country eligibility, and whether every listed site accepts an automated request were not established. | Readers who want a documented high-tier feature set and human assistance. |
| DeleteMe | Named as an alternative in an Incogni comparison and included in the 2025 independent coverage analysis. | Current official prices, included-site totals, geographic eligibility, and plan-level custom-removal rules. | Readers willing to verify current terms directly before subscribing. |
| Kanary | Its November 2025 vendor comparison explains its service and compares it with DeleteMe and Optery. It also appears in the 2025 independent service and user study. | Current price, geographic eligibility, and complete plan terms were not established. | Readers interested in a service with a published comparison and independent-study presence, subject to checking current details. |
| Aura | Listed as a competing option in an Incogni comparison and generally positioned as a possible bundled identity-protection choice. | Current data-removal scope, price, availability, and whether removal is bundled identically in every country. | Readers considering a broader identity-protection bundle, after confirming that data-broker removal is included where they live. |
| Privacy Bee | Named in the Incogni comparison as a data-removal option. | Current official coverage, pricing, eligible countries, and independently measured results. | Readers evaluating breadth claims who are prepared to verify the exact site list and workflow. |
The candidate list is drawn from the Incogni comparison (vendor-authored; the page says its figures were current as of August 13, 2025) and the services covered by the 2025 peer-reviewed study. Those sources identify options; they do not prove a current 2026 ranking.
How the services differ in practice
Coverage versus completed removals
Ask three separate questions before comparing a number: How many sources can the provider scan? How many sources are in the plan’s request list? How many listings has it confirmed as no longer visible? A plan can advertise hundreds of sources but submit requests to fewer, while a smaller list can have stronger documentation for each result. Request volume is an activity measure, not a guarantee of deletion.
One-time work versus recurring protection
Broker data is refreshed from marketing, public, and commercial records. A service that checks once may leave a listing untouched when it reappears. Look for the scan interval, automatic resubmission policy, alerts, and the length of time a provider keeps checking. If those details are not stated, assume you will need to monitor the dashboard yourself.
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Useful evidence includes the matched profile URL, a before-and-after screenshot, the request date, the legal mechanism used, and a follow-up check. “Submitted,” “in progress,” “removed,” and “not found” are different states. Read the provider’s definitions so that a completed request is not mistaken for a verified disappearance.
Custom removals and exceptional cases
People-search sites outside a standard list may require a custom request, a manual form, or a separate legal process. Check whether custom work is unlimited, capped, or reserved for a higher tier. Also ask how the provider handles records that need identity verification, sites that block automated forms, duplicate profiles, deceased-person records, or addresses shared by several household members.
Identifiers and data handling
The service needs enough information to distinguish you from someone with the same name. Before entering it, read the privacy policy for collection, retention, deletion, encryption, employee access, subprocessors, and secondary uses. Confirm whether you can remove your account data after a request cycle and whether the provider stores copies of identity documents submitted to a broker. A service that asks for less information may produce fewer matches; one that asks for more creates a larger privacy obligation.
Optery: the clearest high-tier feature disclosure
Optery’s official pricing page describes several plan levels and makes the largest set of concrete feature claims in this shortlist. At the Ultimate level, it lists 630+ sites, or 405+ without Expanded Reach, plus unlimited custom removals. It also describes submissions to search-engine outdated-content tools, automated removals, and an assigned human Privacy Agent. These figures and features are vendor claims tied to that tier; they can change and should be checked on the live plan page.
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The 2025 independent study included Optery in both its measured coverage comparison and its user study. That means the service was examined under the study’s stated methods and collection period, not that every subscriber will receive the same result or that the current plan is unchanged.
Questions to ask before choosing Optery
- Does the advertised 630+ figure apply to your country and your selected tier?
- Which of the 405+ or 630+ sources accept an actual removal submission rather than a scan only?
- What response time and escalation path apply when a custom site rejects an automated request?
- What evidence does the Privacy Agent provide, and how long are reports retained?
DeleteMe: a recognized candidate with current terms to verify
DeleteMe appears in the Incogni comparison and in the 2025 independent coverage analysis. The available evidence here does not establish a current official price, plan-level site count, country list, family-member allowance, refund policy, or custom-removal limit. Do not copy an older comparison price and label it a 2026 offer.
When evaluating DeleteMe, capture the plan name, billing interval, number of people covered, and the exact date you checked. Save the included-site list or a PDF of the plan page, because coverage can change. Then determine whether the dashboard distinguishes a profile that was never found from one that was found and successfully removed.
Who should investigate it
DeleteMe is reasonable to investigate if you value an established name in this category and are willing to perform the verification work that the available evidence cannot supply. It should not be selected solely because a third-party list places it first.
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Kanary’s comparison page, updated in November 2025 according to the page, compares Kanary with DeleteMe and Optery. Because that page is vendor-authored, treat statements about superiority, breadth, or outcomes as marketing claims unless they are supported elsewhere. Kanary was also included in the 2025 independent service comparison and user study.
Current geographic eligibility and plan terms were not established for this article. Before subscribing, confirm whether the service accepts your country, which legal opt-out mechanisms it uses, whether recurring checks are included, and whether support is available for sites that require manual identity verification.
A practical Kanary check
- Open the current plan page and record the plan name, monthly or annual price, renewal terms, and covered people.
- Download or copy the source list and mark which entries are scans, request submissions, or ongoing monitoring.
- Ask support how a reappearing listing is handled and what evidence is supplied after a second request.
Aura: consider it only after confirming the bundle
Aura is listed as a competing option in the Incogni comparison. The available material does not verify Aura’s current data-removal scope, price, eligible countries, or whether the removal feature is packaged the same way across regions. That makes it a potential bundled identity-protection choice, not a proven like-for-like replacement for a dedicated removal service.
Check the product description for a separate data-broker-removal component rather than assuming that identity monitoring, credit features, or breach alerts include opt-out submissions. Ask how many people the subscription covers, whether family members receive the same removal workflow, and whether cancellation stops monitoring immediately or at the end of the billing period.
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Privacy Bee is named in the Incogni comparison, but the evidence available here does not establish current official pricing, site coverage, country eligibility, or independent performance results. Any broad “thousands of sites” statement should be unpacked into the number scanned, the number eligible for requests, and the number checked repeatedly.
Request the current standard-site list and the rules for custom removals. Find out whether the service handles search-engine outdated-content tools, regional brokers, and sites that require a separate account or identity document. If those answers are unavailable before payment, the uncertainty is itself a reason to choose a provider with clearer documentation.
What the 2025 independent study can—and cannot—tell you
The paper “Measuring the Accuracy and Effectiveness of PII Removal Services,” Proceedings on Privacy Enhancing Technologies (2025), reports demographic information for 71 recruited participants. For its efficacy user study, the researchers selected Optery, Kanary, Mozilla Monitor, and Incogni after applying their subscription and service-selection criteria. The study’s collection period and methods define the result; it is not an evergreen 2026 scorecard.
One figure compares broker overlap and exclusivity in that study’s collection:
| Service | Overlapping brokers | Exclusive brokers |
|---|---|---|
| DeleteMe | 232 | 527 |
| Optery | 441 | 302 |
| Kanary | 236 | 81 |
| Incogni | 187 | 30 |
These are counts observed in the study’s broker collection, not current marketing coverage, deletion success rates, or a ranking. The paper also distinguishes registered and unregistered broker coverage. Read the methods and definitions in the published paper before using any figure to make a purchase decision; a mirror is available at this research PDF.
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Incogni as the baseline
Incogni’s current service materials describe automated removals from 420+ data brokers. Its Unlimited tier adds 2,000+ sites for custom removals. An example standard annual individual plan is listed at $7.99 per month billed as $95.88 for the year; the provider says removal timing varies by broker. Treat these as Incogni’s own current-at-access claims, not a directly comparable count against every competitor. Verify the live plan page, tax treatment, region, and renewal price before paying.
The useful comparison is not “420 versus 630.” It is whether the sources that matter to you are in the plan, whether requests are repeated, how results are documented, and whether the provider can act in your country.
How to choose among the five
Choose by the problem you are trying to solve
- Broad, explicitly documented high-tier coverage: investigate Optery’s Ultimate feature set, then confirm the tier and geography.
- A familiar standalone removal service: compare DeleteMe’s current official plan details with the same checklist used for every candidate.
- Published vendor comparison plus independent-study presence: examine Kanary, while separating its own claims from independent findings.
- Removal bundled with wider identity protection: investigate Aura only after confirming that broker requests are included in your region.
- Potentially broad custom work: investigate Privacy Bee, but require a current source list and clear definitions before subscribing.
Use a like-for-like worksheet
| Field | Record for every provider |
|---|---|
| Price | Monthly price, annual total, renewal price, taxes, refund window, and billing currency. |
| People covered | Individual, household, or family-member limits and the cost of adding someone. |
| Coverage | Sites scanned, sites receiving requests, regions covered, and the date the list was checked. |
| Ongoing work | Scan interval, re-submission policy, alert frequency, and treatment of reappearing records. |
| Evidence | Profile links, screenshots, request dates, status definitions, and downloadable reports. |
| Custom cases | Number allowed, eligible tiers, manual identity checks, and escalation route. |
| Privacy | Identifiers required, retention period, deletion controls, security measures, and secondary uses. |
| Support | Email, chat, human agent availability, response targets, and cancellation process. |
Verification checklist before checkout
- Confirm your jurisdiction. Check that the provider accepts residents of your country or state and identify the opt-out law or form it uses for your records.
- Save the current plan page. Record the date, tier, price, renewal terms, included people, and refund policy.
- Inspect the source definitions. Separate scans, request submissions, completed removals, and ongoing monitoring.
- Test the dashboard language. Look for exact meanings of “submitted,” “pending,” “removed,” “not found,” and “unable to process.”
- Read the privacy policy. Check retention, deletion requests, identity-document handling, encryption, employee access, and subprocessors.
- Plan your own baseline. Search your name, old addresses, phone numbers, and email addresses before enrollment so you can recognize matches and measure changes.
- Schedule a follow-up. Recheck important sites after the provider marks a request complete and again after a data-refresh cycle.
Common mistakes and recovery steps
Mistake: treating a site count as a success rate
Recovery: ask for the number of matched profiles, submitted requests, confirmed removals, and unresolved cases separately. If the provider cannot separate them, compare the service on process transparency rather than the headline total.
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Recovery: keep a list of high-risk profiles and set calendar reminders. Use the provider’s recurring checks where available, and submit a new request when a listing returns.
Mistake: entering more personal data than necessary
Recovery: provide only identifiers needed to match your records, avoid uploading identity documents unless the broker requires them, and use the provider’s account-deletion process when you stop the service.
Mistake: overlooking regional limits
Recovery: confirm eligibility before payment and ask which local legal process is used. A service may list a broker globally but be unable to submit a request for your residence.
Mistake: relying on an old price or feature list
Recovery: use the current official plan page, note the access date, and verify the renewal charge in the checkout screen. Vendor comparisons are useful for discovering options but are not a substitute for current terms.
Bottom line for 2026 shoppers
Start with Optery, DeleteMe, Kanary, Aura, and Privacy Bee as candidates rather than as a fixed ranking. Optery has the most detailed high-tier coverage disclosure in the material available here; DeleteMe and Kanary have independent-study visibility but require current plan verification; Aura needs confirmation that its bundle includes the removal workflow you want; and Privacy Bee requires especially careful checking of coverage and geography. Compare definitions, recurring work, evidence, privacy handling, and total cost—not just the largest number of sites.
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