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Repair Windows errors before they cause bigger problemsFix Now →Fix the driver behind crashes, sound loss and screen glitchesFind Drivers →Sarah Longwell’s advice for defeating Trumpism is to listen closely to voters, explain the harms she sees in Donald Trump’s actions, and offer a specific alternative. In an October 1, 2026, On Point interview, the founder and publisher of The Bulwark described this approach through her focus-group conversations and her book, How to Eat an Elephant: One Voter at a Time. Her account is a political argument informed by those conversations—not a representative survey or proof that any message will win an election.
What Longwell means by defeating Trumpism
Longwell’s argument is about how candidates can persuade voters, including people who have left the Democratic Party or supported Trump. Rather than treating voters as fixed ideological types, she urges campaigns to hear how people describe their own priorities and the reasons behind their views.
That distinction matters: a voter may express positions that look inconsistent when reduced to a polling label, yet explain them in a way that makes sense in conversation. Longwell’s approach begins with those explanations instead of assuming a label tells a campaign what someone wants or why.
Start with what voters say affects their lives
In the interview, Longwell says voters she has heard talk about everyday concerns such as grocery prices, jobs, raises and safety. “People care about their own material wellbeing and they care about their own safety,” she said. That is her characterization of the conversations, not a quantified finding that establishes what all voters prioritize.
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For a campaign, the practical implication is to connect its case to consequences people can recognize in their own lives. Longwell argues that candidates should address those concerns directly rather than lead with abstract ideological categories or assume voters will draw the connection themselves.
Pair criticism of Trump with a concrete offer
Longwell’s central messaging recommendation has two parts: explain what Trump is doing and why she believes it harms people, then make a clear case for what the candidate would do instead. In her view, opposition alone leaves voters without a compelling alternative.
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- Make the critique specific. Explain the action or policy being criticized and the effect the candidate believes it has on people.
- Offer an alternative. State what the candidate would do, in terms that connect to the concerns voters have raised.
- Communicate it plainly. Show empathy and make the candidate’s priorities clear without sounding as though the message is a recitation of campaign formulas.
This is Longwell’s advice, not a strategy whose election effects the interview measures. WBUR’s transcript does not compare campaign approaches or show that this formula changes votes.
How she reads frustration among some former Trump voters
Longwell interprets some focus-group participants’ frustration as connected to perceived broken promises about prices, foreign wars and immigration. She suggests that economic dissatisfaction and anger about war can weaken support, while her examples also show why disappointment should not automatically be read as a wholesale rejection of MAGA.
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These are Longwell’s readings of conversations, not estimates of how common those views are. The episode transcript does not provide the recruitment details, sample sizes, question wording or representative survey design needed to treat its anecdotes as a measure of the electorate.
Independent reader supportYour contribution helps us test, update, and keep practical guides available for everyone.What the interview can—and cannot—establish
The episode is useful for understanding Longwell’s method and political advice: listen to voters in their own words, take their concerns seriously, and pair criticism with a positive plan. It documents her perspective and illustrative voter clips, but it does not independently verify population-level claims about voter attitudes, approval ratings, inflation, war or election prospects.
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For readers who want Longwell’s longer treatment of the approach, WBUR identifies her book as How to Eat an Elephant: One Voter at a Time and provides an excerpt. The interview and excerpt are available from WBUR’s On Point episode page.
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