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Freedom251 › Blog › Cult.fit

Cult.fit Co-Founder Rishabh Telang on Why His Life Partner Mattered Through the Startup Risk

By Freedom251 Team · · 2 min read

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Cult.fit co-founder Rishabh Telang says his wife, Astha, shared the uncertainty when he left a stable job to start the company. In a LinkedIn post quoted by Hindustan Times and Moneycontrol, he recalled that they married in 2014 and he quit his job a year later. His account is a personal reflection on the support he received—not evidence that a partner determines whether a business succeeds.

What Telang said about leaving his job

Telang described the decision as a risk that affected both people in a marriage, even though only one of them was changing careers. As Moneycontrol quoted him: “When I took the leap, she took it with me, because a risk one of you takes is a risk both of you carry.”

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He also pointed to the mismatch between the life Astha had entered and the one that followed. “Astha and I got married in 2014. A year later, I quit my job to start Cult. She married someone with a stable job. She did not sign up to be married to a founder,” he said, according to Hindustan Times and Moneycontrol.

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How Astha supported him through the early period

Telang described the first year after he left his job as hard and credited Astha with backing him through it. His post, as reported by Hindustan Times, also emphasizes a different kind of support: she reminded him that he remained a person outside the company. “She also kept reminding me that I am a person outside of Cult, which is easy to forget when you’re building something,” he said.

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He recalled her being present as he pursued activities he enjoyed, including being at a HYROX start line. The detail adds a personal dimension to his account: support, as he described it, was not limited to enduring business uncertainty but also included making room for an identity beyond work.

What his reflection does—and does not—claim

Telang’s broader point is that a life partner can shape a founder’s experience in ways that extend beyond any single business choice. “If you’re building something, the person you choose to share your life with will shape it more than almost any business decision you make. I got very lucky with mine,” he said, as quoted by Hindustan Times and Moneycontrol.

That is his personal reflection, not a measured finding or a rule for other couples. The reports support the timeline and the statements attributed to his LinkedIn post; they do not establish that a supportive partner causes startup success or that every founder’s relationship works the same way.

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