Side by side
Salesforce Marketing Cloud Engagement vs Twilio Engage
Both stand on customer engagement software. Which one you can start free with, which one lets you read the code, and what each costs once you pay.
Choose Salesforce Marketing Cloud Engagement if your organization needs coordinated marketing across email, mobile channels, and customer journeys, with lead tools and Salesforce cloud connections. Look elsewhere if you need a free plan or the Pro+ contact and message allowances do not fit your campaign needs.
Visit Salesforce Marketing Cloud EngagementTwilio Engage combines customer data planning with orchestration across mobile and web experiences. Its custom pricing and web-only platform listing should be reviewed with sales before purchase.
Visit Twilio EngageThe facts
| Salesforce Marketing Cloud Engagement | Twilio Engage | |
|---|---|---|
| Free plan | No | No |
| Open source | Not published | Not published |
| Runs on | API, Web | Web |
| Lowest paid plan | Pro+: $2,000 a month | Free or on request |
| Plans published | 3 | 1 |
| Maker | Salesforce Marketing Cloud Engagement | Not published |
| Website | salesforce.com | twilio.com |
| On customer engagement software | #19 of 24 | #23 of 24 |
Salesforce Marketing Cloud Engagement: what it does well
- Coordinates email, SMS, push notifications, and cross-channel journeys.
- Includes email automation, lead scoring, and lead capture forms.
- Supports subscriber profiles, segmentation, and personalization tools.
- Marketing Cloud Connect links Salesforce Sales or Service Cloud.
- REST and SOAP APIs cover multiple marketing resources.
What to know first
- There is no free plan.
- Pro+ is $2,000 a month, billed annually.
- Pro+ lists 2.5M email messages and 15K contacts.
- Products may not be available in all markets.
Twilio Engage: what it does well
- Supports mobile app journeys
- Provides web personalization
- Offers real-time triggers
- Unlimited seats listed
- Supports both orchestration modes
What to know first
- Paid service with no free plan
- Pricing requires contacting sales
- Web is the listed platform
Alternatives to Salesforce Marketing Cloud Engagement Alternatives to Twilio Engage The whole list