Pencil vs Spiral
| Pencil | Spiral | |
|---|---|---|
| Free plan | No | |
| Free trial | Yes | Yes |
| Paid from | $11/mo | $175/mo |
| Platforms | Web | api, Web |
| Free plan | No | No |
| Paid from | 11 /mo | 175 /mo |
| Static ad generation | Yes | |
| Ad copy generation | Yes | |
| Supported ad channels | Facebook, Instagram, TikTok, YouTube, Google Display, DV360, LinkedIn, Google Ads, Amazon, Pinterest, Snapchat | |
| Brand kit controls | Yes | |
| Bulk generation | Yes | |
| Creative limit | 50 creatives/mo | |
| Brand kit | Yes | |
| Creative inputs | static ads, video ads, UGC videos | |
| Experiment types | automated | |
| Ad platforms | Meta, TikTok | |
| AI variant generation | Yes | |
| Creative reporting | advanced |
Listed together in Best Ad Creative Testing Tools