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Metricool vs Zoho Social

Both stand on social media management tools. Which one you can start free with, which one lets you read the code, and what each costs once you pay.

Metricool

Free plan AndroidAPIExtension+2

Metricool combines publishing, analytics, inbox management, and advertising features for a range of social networks. Its free plan has defined brand, post, and analytics limits, while paid plans add options such as team management and approvals.

Visit Metricool

Zoho Social

Free plan WebiPhoneAndroid

Zoho Social combines scheduling, monitoring, analytics, and integrations across web and mobile. Review the free plan's team and channel limits, as well as the listed lack of a social inbox and approval workflow.

Visit Zoho Social

The facts

MetricoolZoho Social
Free planYesYes
Open sourceNot publishedNot published
Runs onAndroid, API, Extension, iPhone, WebWeb, iPhone, Android
Lowest paid planStarter: $240 a yearFree or on request
Plans published66
MakerMetricoolZoho Social
Websitemetricool.comzoho.com
On social media management tools#3 of 145#7 of 145

Metricool: what it does well

  • Free plan includes one brand and 20 monthly posts.
  • Inbox combines messages and comments from connected networks.
  • Planner offers recommended posting times and automated content lists.
  • Reports include PDF and PPT downloads and dashboards.
  • Available for Android, iOS, web, API, and extension.

What to know first

  • Free plan excludes LinkedIn and X/Twitter.
  • Free plan includes only 30 days of analytics.
  • Displayed prices exclude applicable VAT.
  • Starter is listed at $25 a month, billed monthly.

Zoho Social: what it does well

  • Supports 11 listed social networks.
  • SmartQ predicts the best time to post.
  • Reports include pre-built and custom options.
  • A 15-day trial requires no credit card.

What to know first

  • The free plan includes one team member.
  • The free plan includes six social channels.
  • Social inbox is listed as unavailable.
  • Approval workflow is listed as unavailable.

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