Side by side

Medal Social Inbox vs Social Serve Social Inbox

Both stand on social customer service software. Which one you can start free with, which one lets you read the code, and what each costs once you pay.

Medal Social Inbox

Paid AndroidiPhoneWeb

Choose Medal Social Inbox if your team wants a single feed for social and other customer contacts, with configurable AI replies and routing. Look elsewhere if you need SMS now or a free plan; team queue features require the Team plan or higher.

Visit Medal Social Inbox

Social Serve Social Inbox

Paid

Social Serve centralizes Instagram conversations, team workflows, automation, and conversion tracking for local businesses. Its paid starting price, Instagram authorization requirement, and stated audience should guide fit decisions.

Visit Social Serve Social Inbox

The facts

	Medal Social Inbox	Social Serve Social Inbox
Free plan	No	No
Open source	Not published	Not published
Runs on	Android, iPhone, Web	Not published
Lowest paid plan	Creator: $129 a month	Not published
Plans published	3	None
Maker	Not published	Not published
Website	medalsocial.com	socialserve.ca
On social customer service software	#19 of 33	#32 of 33

Medal Social Inbox: what it does well

Combines DMs, comments, mentions, email, and forms in one threaded feed.
Filters conversations by channel, sentiment, and contact stage.
Pilot drafts replies using brand voice and conversation and CRM context.
Per-channel rules include working hours, spam filtering, and urgent routing.
Mobile apps sync with the web app.

What to know first

There is no free plan.
Creator is limited to two team members and 25 AI messages per day.
Team queues are available on the Team plan and above.
SMS is on the roadmap for Q3 2026.

Social Serve Social Inbox: what it does well

Combines comments, DMs, stories, and mentions
Supports team roles and conversation ownership
Automates comment-to-DM follow-ups
Tracks conversations leading to orders or reservations
Provides human support

What to know first

No free plan is listed
Requires authorization of a professional Instagram account
Pricing starts at 19

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