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Instroom vs Truleado

Both stand on influencer marketing platforms. Which one you can start free with, which one lets you read the code, and what each costs once you pay.

Instroom

Free plan ExtensionWeb

Instroom organizes influencer campaign operations with creator records, inbox workflows, reporting, and payment handling. It is less suitable if creator discovery is a required part of the platform.

Visit Instroom

Truleado

Free plan Web

Truleado centralizes agency campaign operations, approvals, analytics, and payments while relying on imported creator rosters. Its per-client surcharge and unavailable integrations are important planning considerations.

Visit Truleado

The facts

InstroomTruleado
Free planYesYes
Open sourceNot publishedNot published
Runs onExtension, WebWeb
Lowest paid planPost Tracker Solo: $15 a monthBase Plan: $99 a month
Plans published52
MakerNot publishedNot published
Websiteinstroom.iotruleado.com
On influencer marketing platforms#67 of 187#71 of 187

Instroom: what it does well

  • Customizable campaign stages support board or list views
  • Creator profiles keep campaign, content, and payment history
  • Gmail and Outlook inbox integration is built in
  • Reports offer PDF export and live sharing
  • Unlimited team members on every plan

What to know first

  • Creator discovery is not available
  • Post Tracker and Discovery are not yet purchasable
  • Solo and Team plans are billed monthly
  • Paid access starts at $15/mo billed annually

Truleado: what it does well

  • Organizes projects, campaigns, and deliverables
  • Free creator portal supports submissions and payments
  • Client review uses a passwordless magic link
  • Includes attribution, reports, and tracking URLs
  • Supports multi-currency budgets and live exchange rates

What to know first

  • No creator discovery database or marketplace
  • Base plan adds 29.00 USD monthly per client
  • Integrations are listed as coming soon
  • API documentation is listed as coming soon

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