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Influocial vs Instroom

Both stand on influencer marketing platforms. Which one you can start free with, which one lets you read the code, and what each costs once you pay.

Influocial

Free plan Web

Influocial combines creator discovery, campaign workflows, outreach, CRM records, creative generation, analytics, and payments in a web service. Its plans range from a free tier with three active campaigns to paid options with more brands, credits, or clients.

Visit Influocial

Instroom

Free plan ExtensionWeb

Instroom organizes influencer campaign operations with creator records, inbox workflows, reporting, and payment handling. It is less suitable if creator discovery is a required part of the platform.

Visit Instroom

The facts

InfluocialInstroom
Free planYesYes
Open sourceNot publishedNot published
Runs onWebExtension, Web
Lowest paid planSee the plansPost Tracker Solo: $15 a month
Plans published35
MakerNot publishedNot published
Websiteinfluocial.co.ukinstroom.io
On influencer marketing platforms#63 of 187#67 of 187

Influocial: what it does well

  • Creator discovery and campaign management tools
  • AI-generated images and videos for campaign concepts
  • CRM stores outreach history and campaign context
  • Shopify syncs products and brand details
  • Performance analytics and creator payments included

What to know first

  • Free plan allows only three active campaigns
  • Free plan includes one brand
  • Free plan has Influocial-branded email
  • White Label usage-based services may cost extra

Instroom: what it does well

  • Customizable campaign stages support board or list views
  • Creator profiles keep campaign, content, and payment history
  • Gmail and Outlook inbox integration is built in
  • Reports offer PDF export and live sharing
  • Unlimited team members on every plan

What to know first

  • Creator discovery is not available
  • Post Tracker and Discovery are not yet purchasable
  • Solo and Team plans are billed monthly
  • Paid access starts at $15/mo billed annually

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