Side by side

Improvado vs Propulso

Both stand on marketing analytics software. Which one you can start free with, which one lets you read the code, and what each costs once you pay.

Improvado

Free plan APIWeb

Improvado combines marketing data pipelines, reporting, and AI features, with a free tier and a paid MCP Only plan. Teams should compare the action, row, and workspace limits with their expected use.

Visit Improvado

Propulso pairs location-based advertising with reporting on movement and market activity. Review the listed territory and report limits, and confirm pricing for GeoIndicators or any managed campaign conditions.

Visit Propulso

The facts

	Improvado	Propulso
Free plan	Yes	Yes
Open source	Not published	Not published
Runs on	API, Web	API, Web
Lowest paid plan	MCP Only: $100 a month	GeoMarketing Self-Service — Banners: $12, paid once
Plans published	4	14
Maker	Not published	Propulso
Website	improvado.io	propulso.io
On marketing analytics software	#5 of 50	#9 of 50

Improvado: what it does well

More than 1,381 integrations across 15 categories.
Loads data to customer-owned or managed warehouses.
AI Agent can automate reporting and detect anomalies.
Free plan includes AI Agent and MCP.
Lists SOC 2 Type II and several compliance areas.

What to know first

Free Limited allows 50 MCP actions per week.
Free Limited includes one workspace.
Advanced and Enterprise pricing is custom.

Propulso: what it does well

Campaigns measure physical conversions such as store visits.
Custom polygon targeting offers up to three-meter accuracy.
Reports cover visits, affinities, trails, and demographics.
Pro lists API access and JSON and XLSX exports.
A free plan is listed.

What to know first

Account billing addresses must be in Canada or the United States.
Some GeoMarketing managed-service rates have conditions.
Report counts and territory coverage vary by plan.

Alternatives to Improvado Alternatives to Propulso The whole list