Side by side
Icegram Engage vs LightPopup
Both stand on pop-up builder software. Which one you can start free with, which one lets you read the code, and what each costs once you pay.
Free plan Self-hostedWeb
Icegram Engage combines varied on-site message formats with targeting, reporting, and testing for WordPress campaigns. The free Starter plan covers one site; Max adds remote campaigns for $99 a year.
Visit Icegram Engage Free plan Self-hosted
Choose LightPopup if you run a WordPress site and need configurable popup triggers, targeting, and frequency without a subscription. Look elsewhere if you need built-in analytics, conversion metrics, A/B testing, or a form builder.
Visit LightPopupThe facts
| Icegram Engage | LightPopup | |
|---|---|---|
| Free plan | Yes | Yes |
| Open source | Not published | Not published |
| Runs on | Self-hosted, Web | Self-hosted |
| Lowest paid plan | Max: $99 a year | Free or on request |
| Plans published | 2 | 1 |
| Maker | Not published | Not published |
| Website | icegram.com | lightpopup.com |
| On pop-up builder software | #8 of 29 | #13 of 29 |
Icegram Engage: what it does well
- Offers 12 campaign message formats.
- Targeting can use location, devices, and visitor behavior.
- Includes reporting and A/B split testing.
- More than 120 ready-to-use campaigns are listed.
- Campaign data is stored in the user's WordPress database.
What to know first
- Starter covers one site.
- Max costs $99 a year.
- Pro and Max require ZIP upload through WordPress.
LightPopup: what it does well
- Offers four popup trigger types, including exit intent and CSS selector clicks.
- Targets all pages, selected IDs, or selected post types.
- Controls repeat display from every visit to once forever.
- Supports blocks, shortcodes, and named form plugins.
- Uses localStorage for dismissal without cookies or tracking.
What to know first
- No analytics, conversion metrics, A/B testing, or built-in form builder.
- Requires WordPress and installation of a self-hosted plugin.
Alternatives to Icegram Engage Alternatives to LightPopup The whole list