Side by side

GWI Brand Tracking vs Zappi

Both stand on brand tracking software. Which one you can start free with, which one lets you read the code, and what each costs once you pay.

Zappi combines consumer research workflows with AI-assisted reporting, idea screening, advertising studies, and brand tracking. Its paid Premium and Enterprise plans differ mainly in scale, teamspaces, audiences, and support arrangements.

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The facts

	GWI Brand Tracking	Zappi
Free plan	No	No
Open source	Not published	Not published
Runs on	Web	Web
Lowest paid plan	Not published	Free or on request
Plans published	None	2
Maker	Not published	Zappi
Website	gwi.com	zappi.io
On brand tracking software	#13 of 28	#9 of 28

GWI Brand Tracking: what it does well

Zappi: what it does well

Screens up to 300 ideas in one run
AI reports combine qualitative and quantitative insights
Supports advertising and brand research
Includes custom branding and analytics
Offers respondent and custom audiences

What to know first

No free plan
No free trial
Pricing is available only on request
Brand Health KPI Tracker is in beta

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