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Gupshup vs Kore.ai

Both stand on customer service automation software. Which one you can start free with, which one lets you read the code, and what each costs once you pay.

Gupshup

Free plan APIWeb

Gupshup combines conversational agents, campaign tools, channel support, and human escalation. Self-serve WhatsApp use has a per-message Gupshup charge, with additional WhatsApp fees billed at actuals.

Visit Gupshup

Kore.ai

Free trial APISelf-hostedWeb

Kore.ai brings agent authoring, workflow automation, deployment, and evaluation into one platform. Pricing requires a request, and the listed trial lasts 14 days.

Visit Kore.ai

The facts

GupshupKore.ai
Free planYesNot published
Open sourceNot publishedNot published
Runs onAPI, WebAPI, Self-hosted, Web
Lowest paid planFree or on requestFree or on request
Plans published41
MakerGupshupKore.ai
Websitegupshup.aikore.ai
On customer service automation software#1 of 26#5 of 26

Gupshup: what it does well

  • Agents can take actions using real-time conversation context
  • Complex cases can escalate to human support
  • Supports WhatsApp, Instagram, SMS, web and app, RCS, and voice
  • More than 500 plug-and-play integrations are listed
  • Free plan is listed

What to know first

  • Gupshup charges $0.001 per WhatsApp message
  • WhatsApp fees are billed at actuals
  • Enterprise pricing requires contacting Gupshup

Kore.ai: what it does well

  • Visual and code-based agent authoring are available.
  • Agents can be deployed across multiple channels.
  • Run traces cover tools, guardrails, handoffs, and outcomes.
  • Marketplace lists more than 300 integrations.

What to know first

  • Pricing is available on request.
  • Platform is aimed at enterprise workflows.
  • Marketplace is described as an add-on.

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