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Forma.ai vs Groove by Clari

Both stand on revenue operations software. Which one you can start free with, which one lets you read the code, and what each costs once you pay.

Forma.ai

Paid AndroidiPhoneWeb

Forma.ai combines sales planning, incentive compensation, data handling, and related reporting in one platform. Pricing requires a request or tailored proposal, and onboarding and implementation have a one-time fee.

Visit Forma.ai

Groove by Clari

Paid ExtensionWeb

Consider Groove if your revenue team wants automated, multi-channel outreach, prospect prioritization, and workflows connected to Salesforce. Its Omnibar and integrations suit teams working across Salesforce, email, and LinkedIn. Look elsewhere if you need a published price before engaging sales or cannot grant the Gmail access some features may require.

Visit Groove by Clari

The facts

Forma.aiGroove by Clari
Free planNot publishedNot published
Open sourceNoNot published
Runs onAndroid, iPhone, WebExtension, Web
Lowest paid planFree or on requestFree or on request
Plans published31
MakerNot publishedNot published
Websiteforma.aiclari.com
On revenue operations software#13 of 26#17 of 26

Forma.ai: what it does well

  • Combines territory planning, quotas, and incentive programs.
  • Offers 600+ pre-built integrations.
  • Automates compensation tasks, approvals, and disputes.
  • Supports commission statements and payroll export.

What to know first

  • Pricing is on request.
  • Onboarding and implementation have a one-time fee.
  • CompOps Platform and AI-Configurator require tailored proposals.

Groove by Clari: what it does well

  • Automated Flows coordinate outreach across email, calls, and social channels.
  • Omnibar shows contact and account history within Salesforce, Gmail, or LinkedIn.
  • Salesforce integration logs calls to Salesforce.
  • Scheduler provides calendar availability and email booking links.
  • Integrations include Google Workspace, Outlook, LinkedIn, and ZoomInfo.

What to know first

  • Pricing is on request, with no displayed price.
  • Using the Omnibar in workflows calls for the Chrome extension.
  • Some Groove features may require compose and modify access to a business Gmail account.

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